Andra Group
Industry: Lingerie company
DescriptionHerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP. Headquarters: Dallas, TX Founder: Tomima Edmark Founded: March 2000 Type of business: Private
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Andra Group Employees
IBM June 2011 - Present
Coremetrics August 2009 - June 2011
Coremetrics August 2007 - August 2009
Andra Group October 2005 - August 2007
Skills
Analytics, IBM Websphere Commerce, SaaS, Web Analytics, Business Intelligence, E-commerce, Enterprise Software, CRM, Cloud Computing, Business Analysis, SQL, Salesforce.com, Agile Methodologies, Strategy, Digital Marketing
Education
Loyola University New Orleans 1999 — 2003
BBA, Marketing
Jesuit College Prep - Dallas 1995 — 1999
Andra Group January 2012 - June 2014
Davisson Clinic September 2011 - January 2012
Lincoln Property Company February 2009 - February 2011
ESB Commercial Real Estate January 2008 - January 2009
KYTX CBS 19 July 2006 - November 2007
KTAB TV - CBS October 2004 - July 2006
Skills
Social Media Marketing, Public Relations, Social Media, Marketing Strategy, Brand Awareness, Newsletters, Marketing, Email Marketing, Copywriting, SEO, Video, Social Networking, Editing, Advertising, Television, Facebook, Writing, Storytelling, Blogging, Marketing Communications, Public Speaking, Lead Generation, Video Production, Press Releases, Media Relations, Brand Management, Wordpress, Copy Editing, Digital Marketing, Web Marketing, Integrated Marketing, Final Cut Pro, New Business Development, Short Stories, Online Advertising, Creative Strategy, Creative Writing, Television News, Strategic Communications, Internal Communications, Sales, Event Management, Acting, Corporate Communications, Event Planning, Publicity, Journalism, Content Writing, Online Marketing
Education
Texas Tech University 2000 — 2004
Broadcast Journalism, Broadcast Journalism; English
Big Spring High School 1996 — 2000
Andra Group July 2015 - Present
Savannah College of Art and Design September 2011 - May 2015
Skills
Darkroom, Digital Photography, Printmaking, Styling, Art History, Photoshop, Mixed Media, InDesign, Image Editing, PowerPoint, Customer Service, Fine Art, Microsoft Excel, Social Media, Photography, Illustrator, Microsoft Word
Education
Savannah College of Art and Design 2011 — 2015
Bachelor's Degree, Photography, Junior
The Madeira School 2007 — 2011
High School, General Studies
Flow Wine Group October 2014 - Present
Andra Group July 2015 - Present
Studio 6 Fitness June 2014 - July 2015
Sagac Public Affairs, LLC May 2013 - August 2013
Valley View Equestrian Center April 2011 - October 2012
Glacier Fresh Cherries June 2007 - August 2012
Benefit Seminars Plus April 2007 - August 2008
Skills
Training, Strategic Communications, Customer Service, Teamwork, Advertising, Photoshop, Microsoft Excel, Microsoft Publisher, Social Media Outreach, Leadership, Time Management, Sports, Customer Experience, Equestrian, InDesign, Apple OS, Creative Writing, Online Research, OS X, People Skills, Networking, Customer Satisfaction, Illustrator, Computer Proficiency, MindBody Software
Education
Oklahoma State University 2009 — 2014
Strategic Communications (emphasis in advertising) - Psychology
Oklahoma State University
Andra Group August 2011 - October 2012
Skills
Customer Service, Retail, Microsoft Office, Microsoft Excel, Inventory Management, Sales, Management, Merchandising, Microsoft Word, PowerPoint, Team Building, Strategic Planning
Education
Dallas County Community College 2011 — 2012
Certificate, Public Accounting
University of Phoenix 2005 — 2009
Bachelors, Business Administration
Andra Group November 2013 - April 2015
Dallas Baptist University August 2010 - December 2012
Adplex August 2005 - May 2009
Digital Imaging January 2001 - December 2003
JC Penneys/Barry Postal Creative March 1988 - June 1995
Skills
Commercial Product..., Digital Photography, Brochures, Capture One, 360 Degree Imaging, Adobe Creative Suite, Layout, Studio Lighting, Image Editing, InDesign, Image Manipulation, Color Analysis, Web Content, Catalogs, Studio Photography, Food Photography, Fashion Photography, Fine Art Photography, Catalog Production, Print Production, Education, Photo Retouching, Styling, Photography produ
Education
Dallas Baptist University 2010 — 2012
Masters, Education, GPA 3.95
University of Oklahoma 1979 — 1986
Bachelors, Fine Arts-Photography
Andra Group June 2015 - Present
Andra Group June 2014 - June 2015
Picture Perfect Photography July 2013 - August 2013
Skills
Image Manipulation, Photoshop, Photo Shoots, Lightroom, Digital Photography, Retouching, Photo Manipulation, FileMaker, Filezilla, Mac & PC platforms
Education
Savannah College of Art and Design 2012 — 2014
Bachelor of Fine Arts (BFA), Photography
FUNimation Entertainment February 2013 - Present
Andra Group March 2012 - February 2013
The University of Texas at Dallas January 2012 - March 2012
MemoriesBank May 2011 - December 2011
The University of Texas at Dallas July 2009 - May 2011
Crashing the Fest April 2011 - April 2011
JCPenny Portrait Studio June 2009 - August 2010
Bellafoto Photography September 2008 - August 2010
Skills
Final Cut Pro, Adobe Creative Suite, Microsoft Office, Photoshop, Mac OS X, Social Media Marketing, Word, Photography, Social Media, Video Editing, Production, Video, Video Production, Premiere, Facebook, Social Networking, Windows, Outlook, Editing, After Effects, Film, OS X, Microsoft Word, Digital Photography, Blogging, Sound, Multimedia, Film Production, Videography, Lighting, New Media, Storyboarding, Animation
Education
The University of Texas at Dallas 2007 — 2011
Arts and Technology, Video Production
John Foster Dulles High School 2004 — 2007
Andra Group July 2013 - Present
Lemon Drop June 2009 - March 2013
Skills
Back stage dresser for..., Cashier, Sales associate, Trend Researching, Profit and Loss..., Cost Sheets, Creating purchase orders, Customer Service
Education
Louisiana State University 2009 — 2013
Bachelor's degree, Textiles/Apparel/merchandising
Louisiana State University 2009 — 2013
Minor, Business Administration and Management, General
Efficient Facilities International, Inc. April 2014 - Present
Andra Group October 2012 - February 2014
American Air and Heat/American Appliance Parts February 2011 - October 2012
Frito-Lay, Inc. January 1997 - July 2009
Skills
Sales, Management, Time Management, Inventory Management, Customer Service, Selling, Retail, Editing, Inventory Control, Microsoft Office, Forecasting, Microsoft Excel, Interviews
Education
University of Phoenix 2005 — 2008
Business Management
Centenary College of Louisiana 1983 — 1986
N/A, English, Sociology
LD Bell High School 1979 — 1983
General Studies, Business/Commerce, General, 9 through 12
BIOWORLD MERCHANDISING June 2015 - Present
Andra Group July 2014 - June 2015
HEB April 2011 - November 2014
AWC Photographs November 2007 - October 2009
Skills
Photoshop, Customer Service, Illustrator, Microsoft Office, Intermediate Sewing..., Social Media Management, Point of Sales, Data Entry, Interior Design, Retail, Merchandising, Inventory Management, Visual Merchandising, PowerPoint, Microsoft Excel, Time Management
Education
Texas Tech University 2011 — 2013
Bachelor of Science (B.S.), Retail Management
Wade College 2009 — 2011
Associate of Arts (A.A.), Merchandising and Design
Andra Group October 2013 - Present
Jim Walsh Real Estate March 2010 - May 2013
Skills
Microsoft Office, QuickBooks, Commercial Real Estate, Time Management, Accounts Payable, Microsoft Excel, FileMaker, Merchandising
Education
Louisiana State University 2009 — 2013
Bachelors, Finance
Edelman May 2015 - Present
Revolution Digital April 2014 - May 2015
CW&Co. February 2013 - February 2014
Andra Group May 2013 - October 2013
The Powell Group October 2011 - December 2012
C.A.P. Government, Inc. September 2010 - August 2011
Zakarin PR September 2008 - January 2009
Publicis May 2008 - August 2008
Feinberg Public Relations February 2007 - May 2007
Skills
Adobe Creative Suite, Microsoft Office, Social Media, Media Relations, Proposal Writing, Proposal Preparation, Digital Photography, New Business Development, Public Speaking, Fundraising, Social Media Marketing, Account Management, Press Releases, Graphic Design, Marketing Communications, Marketing, Public Relations, Email Marketing, Event Management, Event Planning, Integrated Marketing, Advertising, Blogging, Facebook, Digital Marketing
Education
University of Miami 2006 — 2010
Bachelor of Science in Communications, Public Relations, English
Greenhill School 2003 — 2006
Diploma
Research Now June 2015 - August 2015
PrimeLending, A PlainsCapital Company May 2013 - February 2015
American Lighting Association December 2010 - May 2013
Writer and Editor, freelance September 2007 - January 2011
Andra Group July 2009 - December 2010
SUCCESS Partners March 2006 - September 2007
PPAI April 2002 - March 2006
Skills
Newsletters, Press Releases, Publications, Marketing Communications, Copywriting, Editing, Feature Articles, Email Marketing, Web Content, Corporate Communications, Media Relations, Public Relations, Internal Communications, Magazines, Social Media, AP Style, Publishing, Storytelling, Proofreading, Content Development, Strategic Communications, SEO, Proposal Writing, Public Speaking
Education
The University of Texas at Austin
Bachelor of Journalism, Journalism
Andra Group July 2008 - December 2010
Gemmy Industries February 2006 - July 2008
F+W Publications July 2004 - August 2005
Skills
Photos, Photography, Image Manipulation, Adobe Creative Suite, Photoshop
Education
Art Institute of Colorado 2002 — 2004
Associate's degree, Commercial Photography
WorldVentures September 2015 - Present
Mallory Lorene Photography March 2009 - Present
Freelance March 2009 - Present
Securadyne Systems January 2015 - July 2015
Intertek September 2013 - December 2014
Brierley & Partners November 2012 - September 2013
Andra Group March 2011 - November 2012
Dallas Summer Musicals March 2010 - June 2010
Skills
Advertising, HubSpot, Google Analytics, Social Networking, Social Media, Event Planning, Email Marketing, Marketing, Public Relations, Photography, Event Management, Social Media Marketing, Facebook, Editing, Photoshop, Online Advertising, Adobe Creative Suite, HTML, Marketing Communications, Press Releases, Digital Media, AP Style, Newsletters, Illustrator, Copywriting, Project Management, Blogging, Online Marketing, Microsoft Office, Training, Media Relations, Trade Shows, Sales, Project Coordination, Lightroom, InDesign, SMO, Non-profits, Public Speaking, Twitter, WordPress, Digital Strategy, Creative Strategy, Digital Marketing, Marketing Research, Brand Management, Fundraising, Brand Development
Education
The University of Texas at Arlington 2008 — 2012
Bachelor of Arts (B.A.), Advertising
Andra Group 1998 - Present
Skills
Social Media Marketing, Marketing Strategy, Product Development, Entrepreneurship, New Business Development, Customer Service, Brand Development, Marketing, Team Building, Strategic Planning, Merchandising
Education
The University of Texas at Austin 1982 — 1984
Master of Business Administration (MBA)