Cheskin Added Value
Industry: Company
DescriptionHeadquarters: Redwood City, CA Founded: 1946 Parent organization: Added Value Ltd.
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Cheskin Added Value Employees
Employee
Years
Job
Industry
Lee Shupp Lee Shupp's Cheskin Added Value Experience January 2008 - August 2012
Job Foresight, Insights, and Design to Inspire Innovation
Industry Management Consulting
Experience
The Futures Company September 2012 - April 2014
Cheskin Added Value January 2008 - August 2012
Cheskin September 1997 - December 2007
Association of Professional Futurists 2001 - 2007
Invision Company May 1995 - September 1997
Skills
Management Consulting, Foresight, Futures, Futures Thinking, Future Trends, Futurism, Innovation Consulting, Business Innovation, Design Thinking, Ethnography, Secondary Research, Qualitative Research, Quantitative Research, Customer Insight, Strategic Thinking, Segmentation, Consumer Behaviour, Product Innovation, Strategy, Marketing Research, Brand Architecture, Innovation Management, Competitive Analysis, Market Research, Brand Development, Thought Leadership, Analytics, Focus Groups, Consumer Insight, E-commerce, Business Development, Client Development, Manage Client..., Forecasting
Education
University of Houston
Graduate studies, Foresight (Futures Studies)
San Francisco State University
Master's Degree, Communications
The University of Texas at Austin
BA, Communications
The Futures Company September 2012 - April 2014
Cheskin Added Value January 2008 - August 2012
Cheskin September 1997 - December 2007
Association of Professional Futurists 2001 - 2007
Invision Company May 1995 - September 1997
Skills
Management Consulting, Foresight, Futures, Futures Thinking, Future Trends, Futurism, Innovation Consulting, Business Innovation, Design Thinking, Ethnography, Secondary Research, Qualitative Research, Quantitative Research, Customer Insight, Strategic Thinking, Segmentation, Consumer Behaviour, Product Innovation, Strategy, Marketing Research, Brand Architecture, Innovation Management, Competitive Analysis, Market Research, Brand Development, Thought Leadership, Analytics, Focus Groups, Consumer Insight, E-commerce, Business Development, Client Development, Manage Client..., Forecasting
Education
University of Houston
Graduate studies, Foresight (Futures Studies)
San Francisco State University
Master's Degree, Communications
The University of Texas at Austin
BA, Communications
Gary Feldman Gary Feldman's Cheskin Added Value Experience June 2004 - February 2009
Job Vice President, Strategic and Digital Ad Sales Research at Scripps Networks Interactive
Industry Market Research
Experience
Scripps Networks Interactive October 2013 - Present
Scripps Networks Interactive Inc. July 2012 - September 2013
Netflix March 2009 - July 2012
Cheskin Added Value June 2004 - February 2009
Ogilvy/141 Worldwide June 2002 - June 2004
A&E Television Networks June 2000 - June 2001
American Express October 1997 - August 1999
American Express October 1995 - October 1997
BMG Columbia House October 1992 - September 1995
Eric Marder Associates February 1989 - August 1990
Skills
Focus Groups, Qualitative Market..., Ethnography, Ideation, Segmentation, Marketing Strategy, Qualitative Research, Quantitative Research, International Research, Consumer Insights, Creative Development, Moderating, Customer Insight, Brand Architecture, Analytics, Leadership, Financial Services, Creative Direction, Market Research, Strategy, B2B, Market Analysis, Marketing Research, FMCG, Advertising Research, Consumer Behaviour, Interactive Marketing, International Marketing
Education
The University of Chicago Booth School of Business 1990 — 1992
MBA, Marketing
Cornell University 1984 — 1988
BA, Psychology
Scripps Networks Interactive October 2013 - Present
Scripps Networks Interactive Inc. July 2012 - September 2013
Netflix March 2009 - July 2012
Cheskin Added Value June 2004 - February 2009
Ogilvy/141 Worldwide June 2002 - June 2004
A&E Television Networks June 2000 - June 2001
American Express October 1997 - August 1999
American Express October 1995 - October 1997
BMG Columbia House October 1992 - September 1995
Eric Marder Associates February 1989 - August 1990
Skills
Focus Groups, Qualitative Market..., Ethnography, Ideation, Segmentation, Marketing Strategy, Qualitative Research, Quantitative Research, International Research, Consumer Insights, Creative Development, Moderating, Customer Insight, Brand Architecture, Analytics, Leadership, Financial Services, Creative Direction, Market Research, Strategy, B2B, Market Analysis, Marketing Research, FMCG, Advertising Research, Consumer Behaviour, Interactive Marketing, International Marketing
Education
The University of Chicago Booth School of Business 1990 — 1992
MBA, Marketing
Cornell University 1984 — 1988
BA, Psychology
Cynthia Rekar Cynthia Rekar's Cheskin Added Value Experience April 2003 - August 2011
Job
Industry Market Research
Experience
CR Qual Consulting February 2014 - Present
Hall & Partners August 2011 - January 2014
Cheskin Added Value April 2003 - August 2011
Landor Associates 2001 - 2002
BRS Group 1997 - 2001
Research International 1992 - 1995
Skills
Focus Groups, Ethnography, Customer Insight, Segmentation, Brand Architecture, concept test, creative development..., Marketing Research, Consumer Behaviour, Positioning, Qualitative Research, Market Research, Consumer Insight, Quantitative Research, Design Thinking, Marketing, Strategy, Creative Direction, Brand Equity, Advertising Research, Brand Development, Strategic Thinking
Education
Golden Gate University 2000 — 2002
Master of Arts (M.A.), International Relations
University of Arizona 1984 — 1990
Bachelor of Arts (B.A.), Communications, Sociology
CR Qual Consulting February 2014 - Present
Hall & Partners August 2011 - January 2014
Cheskin Added Value April 2003 - August 2011
Landor Associates 2001 - 2002
BRS Group 1997 - 2001
Research International 1992 - 1995
Skills
Focus Groups, Ethnography, Customer Insight, Segmentation, Brand Architecture, concept test, creative development..., Marketing Research, Consumer Behaviour, Positioning, Qualitative Research, Market Research, Consumer Insight, Quantitative Research, Design Thinking, Marketing, Strategy, Creative Direction, Brand Equity, Advertising Research, Brand Development, Strategic Thinking
Education
Golden Gate University 2000 — 2002
Master of Arts (M.A.), International Relations
University of Arizona 1984 — 1990
Bachelor of Arts (B.A.), Communications, Sociology
Alisha Bermudez's Cheskin Added Value Experience August 2000 - July 2012
Job Strategic Director at Added Value Cheskin
Industry Market Research
Experience
Added Value Cheskin July 2012 - Present
Cheskin Added Value August 2000 - July 2012
Kochevar Research Associates March 1995 - May 2000
Skills
SPSS
Education
Harvard University 1991 — 1995
Bachelor's degree, East Asian Studies
Added Value Cheskin July 2012 - Present
Cheskin Added Value August 2000 - July 2012
Kochevar Research Associates March 1995 - May 2000
Skills
SPSS
Education
Harvard University 1991 — 1995
Bachelor's degree, East Asian Studies
Karen Noecker Karen Noecker's Cheskin Added Value Experience 2003 - January 2012
Job District Operations Controller at Compass Group
Industry Food & Beverages
Experience
Compass Group April 2015 - Present
Compass Group September 2012 - Present
G2 USA 2012 - May 2012
Cheskin Added Value 2003 - January 2012
Laurel Street Jewelers 1987 - 2012
Cheskin 2000 - 2002
Cheskin 1996 - 1999
Preat Corporation March 1988 - November 1996
Skills
Sarbanes-Oxley Act, Accounting Management, Analysis, Accounting, Cost Accounting, Cash Management, Accruals, Management, Forecasting, Financial Statements, Finance, Great Plains Software, Journal Entries, QuickBooks, Consolidation, Management Accounting, Financial Reporting
Education
Luther College 1975 — 1977
BA, cum laude, Sociology
The Ohio State University 1972 — 1974
Business Administration
Compass Group April 2015 - Present
Compass Group September 2012 - Present
G2 USA 2012 - May 2012
Cheskin Added Value 2003 - January 2012
Laurel Street Jewelers 1987 - 2012
Cheskin 2000 - 2002
Cheskin 1996 - 1999
Preat Corporation March 1988 - November 1996
Skills
Sarbanes-Oxley Act, Accounting Management, Analysis, Accounting, Cost Accounting, Cash Management, Accruals, Management, Forecasting, Financial Statements, Finance, Great Plains Software, Journal Entries, QuickBooks, Consolidation, Management Accounting, Financial Reporting
Education
Luther College 1975 — 1977
BA, cum laude, Sociology
The Ohio State University 1972 — 1974
Business Administration
Steve Diller Steve Diller's Cheskin Added Value Experience 1996 - 2009
Job CEO at Scansion
Industry Management Consulting
Experience
Scansion February 2011 - Present
California College of the Arts 2009 - Present
Added Value 2010 - 2011
Cheskin Added Value 1996 - 2009
Montrose Pictures 1988 - 1996
Skills
Marketing Strategy, Concept Development, Strategic Brand..., Ethnography, Design Thinking, Customer Insight, Research Design, Qualitative Research, Brand Architecture, User Experience, Design Strategy, Product Innovation, Social Innovation, Strategy, Innovation Consulting, Market Research, Strategic Thinking, Digital Strategy, Segmentation, Interaction Design, Corporate Social..., Thought Leadership, Start-ups, User Experience Design, Creative Problem Solving, Persona, Usability Testing, Marketing Research, Brand Development, Experience Design, Creative Direction, User Research, Service Design, CRM, Innovation Management, Information Design, Leadership, Survey Design, Marketing
Education
The University of Chicago 1982 — 1984
MA, Public Policy
Carleton College 1976 — 1980
BA, Economic History- Europe, India
Scansion February 2011 - Present
California College of the Arts 2009 - Present
Added Value 2010 - 2011
Cheskin Added Value 1996 - 2009
Montrose Pictures 1988 - 1996
Skills
Marketing Strategy, Concept Development, Strategic Brand..., Ethnography, Design Thinking, Customer Insight, Research Design, Qualitative Research, Brand Architecture, User Experience, Design Strategy, Product Innovation, Social Innovation, Strategy, Innovation Consulting, Market Research, Strategic Thinking, Digital Strategy, Segmentation, Interaction Design, Corporate Social..., Thought Leadership, Start-ups, User Experience Design, Creative Problem Solving, Persona, Usability Testing, Marketing Research, Brand Development, Experience Design, Creative Direction, User Research, Service Design, CRM, Innovation Management, Information Design, Leadership, Survey Design, Marketing
Education
The University of Chicago 1982 — 1984
MA, Public Policy
Carleton College 1976 — 1980
BA, Economic History- Europe, India
Joanne Mendel Joanne Mendel's Cheskin Added Value Experience 2004 - 2010
Job
Industry Design
Experience
GE Software Center of Excellence December 2013 - Present
Joanne Mendel Consulting 2010 - November 2013
Kaiser Permanente May 2012 - September 2013
Adaptive Path December 2011 - May 2012
Cheskin Added Value 2004 - 2010
Hitachi Consulting 2002 - 2003
Sapient Studio Archetype 1999 - 2002
Personal Health Connections 1997 - 1998
Pentagram 1992 - 1994
Siegel+Gale 1990 - 1992
Skills
Experience Design, Design Thinking, Service Design, Design Strategy, Research, Information Architecture, Usability Testing, User Experience, User Research, User Interface Design, Ethnography, Creative Direction, User-centered Design, Brand Development, Integrated Marketing, Concept Development, Interaction Design, User Experience Design, Information Design, Persona, Contextual Inquiry, Product Design, User Scenarios, Graphic Design, Mobile Devices, User Interface, Strategy, Design Research
Education
California College of the Arts
BFA, Graphic Design
Illinois Institute of Technology
MDes, Human-centered design
University of Kentucky
BGS: Bachelor of General Studies, Fine Arts + Anthropology
Yale/Brissago, Switzerland
Continuing design education: Yale University
GE Software Center of Excellence December 2013 - Present
Joanne Mendel Consulting 2010 - November 2013
Kaiser Permanente May 2012 - September 2013
Adaptive Path December 2011 - May 2012
Cheskin Added Value 2004 - 2010
Hitachi Consulting 2002 - 2003
Sapient Studio Archetype 1999 - 2002
Personal Health Connections 1997 - 1998
Pentagram 1992 - 1994
Siegel+Gale 1990 - 1992
Skills
Experience Design, Design Thinking, Service Design, Design Strategy, Research, Information Architecture, Usability Testing, User Experience, User Research, User Interface Design, Ethnography, Creative Direction, User-centered Design, Brand Development, Integrated Marketing, Concept Development, Interaction Design, User Experience Design, Information Design, Persona, Contextual Inquiry, Product Design, User Scenarios, Graphic Design, Mobile Devices, User Interface, Strategy, Design Research
Education
California College of the Arts
BFA, Graphic Design
Illinois Institute of Technology
MDes, Human-centered design
University of Kentucky
BGS: Bachelor of General Studies, Fine Arts + Anthropology
Yale/Brissago, Switzerland
Continuing design education: Yale University
Juan Mantilla's Cheskin Added Value Experience October 2007 - June 2009
Job SVP, Cultural Insight at LatinWorks
Industry Marketing and Advertising
Experience
LatinWorks February 2015 - Present
LatinWorks January 2014 - January 2015
LatinWorks December 2012 - December 2013
LatinWorks April 2011 - November 2012
LatinWorks June 2009 - March 2011
Cheskin Added Value October 2007 - June 2009
Centro Nacional de Consultoría August 2004 - July 2007
Yankelovich and Associates 2004 - 2004
C&R Research July 2002 - June 2003
Skills
Customer Insight, Global Marketing, Brand Architecture, Marketing Research, Consumer Behaviour, Market Research, Qualitative Research, Quantitative Research, Creative Strategy, Segmentation, Integrated Marketing, Consumer Insight, Digital Strategy, Shopper Marketing, Interactive Marketing, Digital Marketing, Advertising, Marketing Strategy, Brand Development
Education
Pontificia Universidad Javeriana 1998 — 2004
B.S., Industrial Engineering
LatinWorks February 2015 - Present
LatinWorks January 2014 - January 2015
LatinWorks December 2012 - December 2013
LatinWorks April 2011 - November 2012
LatinWorks June 2009 - March 2011
Cheskin Added Value October 2007 - June 2009
Centro Nacional de Consultoría August 2004 - July 2007
Yankelovich and Associates 2004 - 2004
C&R Research July 2002 - June 2003
Skills
Customer Insight, Global Marketing, Brand Architecture, Marketing Research, Consumer Behaviour, Market Research, Qualitative Research, Quantitative Research, Creative Strategy, Segmentation, Integrated Marketing, Consumer Insight, Digital Strategy, Shopper Marketing, Interactive Marketing, Digital Marketing, Advertising, Marketing Strategy, Brand Development
Education
Pontificia Universidad Javeriana 1998 — 2004
B.S., Industrial Engineering
Everett Alatsis Everett Alatsis's Cheskin Added Value Experience 2011 - 2012
Job Vice President at Lux Insights Inc. | Freelance Market Research and Business Consulting
Industry Market Research
Experience
Lux Insights Inc. February 2015 - Present
Freelancer 2013 - Present
Sony Computer Entertainment America 2012 - 2013
Cheskin Added Value 2011 - 2012
Sony Electronics 2007 - 2011
Directions Research, Inc. 2006 - 2007
Parker Marketing Research 2003 - 2006
TNS NFO 2001 - 2003
R.L. Polk & Co. 2000 - 2001
National Research Corporation 1998 - 2000
Skills
Market Research, Marketing Research, Ethnography, Data Analysis, Competitive Analysis, Consumer Behaviour, Strategic Planning, Strategy, Focus Groups, Segmentation, Competitive Intelligence, Qualitative Research, Brand Equity, Customer Insight, Quantitative Research, Analytics, Integrated Marketing, Product Innovation, Marketing Strategy, Strategic Partnerships, Cross-functional Team..., Brand Management, Market Analysis, Consumer Insight, Strategic Thinking
Education
The Ohio State University
Youngstown State University
Lux Insights Inc. February 2015 - Present
Freelancer 2013 - Present
Sony Computer Entertainment America 2012 - 2013
Cheskin Added Value 2011 - 2012
Sony Electronics 2007 - 2011
Directions Research, Inc. 2006 - 2007
Parker Marketing Research 2003 - 2006
TNS NFO 2001 - 2003
R.L. Polk & Co. 2000 - 2001
National Research Corporation 1998 - 2000
Skills
Market Research, Marketing Research, Ethnography, Data Analysis, Competitive Analysis, Consumer Behaviour, Strategic Planning, Strategy, Focus Groups, Segmentation, Competitive Intelligence, Qualitative Research, Brand Equity, Customer Insight, Quantitative Research, Analytics, Integrated Marketing, Product Innovation, Marketing Strategy, Strategic Partnerships, Cross-functional Team..., Brand Management, Market Analysis, Consumer Insight, Strategic Thinking
Education
The Ohio State University
Youngstown State University
Leigh Marriner Leigh Marriner's Cheskin Added Value Experience January 2012 - December 2013
Job Managing Partner at Petrel Associates
Industry Management Consulting
Experience
Petrel Associates October 2014 - Present
Wharton Business School 2012 - Present
Profit Velocity Solutions November 2013 - December 2014
Cheskin Added Value January 2012 - December 2013
Cheskin August 2002 - December 2011
UC Berkeley, Haas School of Business 2002 - 2004
Marriner Associates 1987 - 1997
Broderbund Software 1985 - 1987
MicroPro (later WordStar) 1982 - 1985
The Boston Consulting Group 1980 - 1982
Skills
Software, Analytics, Entrepreneurship, Market Research, Strategy, Segmentation, Customer Insight, Focus Groups, Management Consulting, Analysis, Business Strategy, Ethnography, Start-ups, Marketing, Competitive Analysis, Brand Development, Marketing Strategy, Marketing Research, Product Management, Product Development, Market Analysis, Management, Brand Architecture, Leadership, Strategic Partnerships, Consumer Behaviour, Brand Equity, Positioning
Education
Harvard Business School 1978 — 1980
MBA
Wellesley College
BA, Economics
Petrel Associates October 2014 - Present
Wharton Business School 2012 - Present
Profit Velocity Solutions November 2013 - December 2014
Cheskin Added Value January 2012 - December 2013
Cheskin August 2002 - December 2011
UC Berkeley, Haas School of Business 2002 - 2004
Marriner Associates 1987 - 1997
Broderbund Software 1985 - 1987
MicroPro (later WordStar) 1982 - 1985
The Boston Consulting Group 1980 - 1982
Skills
Software, Analytics, Entrepreneurship, Market Research, Strategy, Segmentation, Customer Insight, Focus Groups, Management Consulting, Analysis, Business Strategy, Ethnography, Start-ups, Marketing, Competitive Analysis, Brand Development, Marketing Strategy, Marketing Research, Product Management, Product Development, Market Analysis, Management, Brand Architecture, Leadership, Strategic Partnerships, Consumer Behaviour, Brand Equity, Positioning
Education
Harvard Business School 1978 — 1980
MBA
Wellesley College
BA, Economics
Rachel Padron's Cheskin Added Value Experience December 2007 - May 2009
Job Freelance Field Manager
Industry Market Research
Experience
Organized Output Consulting February 2009 - Present
RealityCheck 2009 - Present
Cheskin Added Value December 2007 - May 2009
Research Now, Inc. April 2007 - November 2007
C&R Research October 2000 - April 2007
Skills
Qualitative Research, Focus Groups, Ethnography, Marketing Research, Advertising Research, Market Research, Quantitative Research, Questionnaire Design, Online Research, Survey Design
Education
DePaul University 1998 — 2000
MA, Corporate and Multicultural Communications
University of Illinois at Urbana-Champaign 1994 — 1998
BA, Anthropology
Lake Forest Academy 1992 — 1994
Organized Output Consulting February 2009 - Present
RealityCheck 2009 - Present
Cheskin Added Value December 2007 - May 2009
Research Now, Inc. April 2007 - November 2007
C&R Research October 2000 - April 2007
Skills
Qualitative Research, Focus Groups, Ethnography, Marketing Research, Advertising Research, Market Research, Quantitative Research, Questionnaire Design, Online Research, Survey Design
Education
DePaul University 1998 — 2000
MA, Corporate and Multicultural Communications
University of Illinois at Urbana-Champaign 1994 — 1998
BA, Anthropology
Lake Forest Academy 1992 — 1994
Claudia Knight's Cheskin Added Value Experience 2004 - 2008
Job Experienced marketing professional looking for next opportunity
Industry Events Services
Experience
Zoove November 2011 - January 2014
Logitech June 2010 - August 2011
Sling Media October 2008 - June 2010
Cheskin Added Value 2004 - 2008
Handspring November 2000 - November 2003
USA Self Employed July 1999 - November 2000
Palm May 1997 - July 1999
Education
London Business School
MBA, Specializing in International Marketing
Rice University
Bachelor of Arts (BA), Business & Economics
Zoove November 2011 - January 2014
Logitech June 2010 - August 2011
Sling Media October 2008 - June 2010
Cheskin Added Value 2004 - 2008
Handspring November 2000 - November 2003
USA Self Employed July 1999 - November 2000
Palm May 1997 - July 1999
Education
London Business School
MBA, Specializing in International Marketing
Rice University
Bachelor of Arts (BA), Business & Economics
Deanna (Magnuson) Griffin's Cheskin Added Value Experience January 2007 - January 2009
Job HR Manager
Industry Computer Games
Experience
Rally Health May 2014 - Present
Zynga November 2009 - June 2014
Its Italia March 2009 - November 2009
Cheskin Added Value January 2007 - January 2009
Towles Seafood May 2005 - December 2006
Skills
Social Networking, Recruiting, Marketing, Office Management, Social Media, Microsoft Office, Management, Leadership, Human Resources
Education
San Diego State University-California State University 2001 — 2005
BS, Political Science; International Relations
Rally Health May 2014 - Present
Zynga November 2009 - June 2014
Its Italia March 2009 - November 2009
Cheskin Added Value January 2007 - January 2009
Towles Seafood May 2005 - December 2006
Skills
Social Networking, Recruiting, Marketing, Office Management, Social Media, Microsoft Office, Management, Leadership, Human Resources
Education
San Diego State University-California State University 2001 — 2005
BS, Political Science; International Relations
David Skinner-Alvarado's Cheskin Added Value Experience 1998 - 2008
Job Spanish Language Translator and Copy Editor
Industry Translation and Localization
Experience
Self Employed 1990 - Present
Cheskin Added Value 1998 - 2008
Hispanic & Asian Marketing Communications Research, Inc. 1996 - 1998
Education
Berkeley College 2000 — 2001
Art & Painting
American Writers Institute 1992 — 1992
Editorial and Publishing
Universidad Rafael Landívar 1981 — 1984
BA, Literature & Philosophy
IGA 1981 — 1982
Teaching English as a Second Language
Self Employed 1990 - Present
Cheskin Added Value 1998 - 2008
Hispanic & Asian Marketing Communications Research, Inc. 1996 - 1998
Education
Berkeley College 2000 — 2001
Art & Painting
American Writers Institute 1992 — 1992
Editorial and Publishing
Universidad Rafael Landívar 1981 — 1984
BA, Literature & Philosophy
IGA 1981 — 1982
Teaching English as a Second Language
Deloitte
PwC
Ernst & Young
Walgreens
Procter & Gamble
KPMG
PricewaterhouseCoopers
EY