EffectiveBrands Company

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EffectiveBrands Employees

Employee
Years
Job
Industry
Bart Adlam Bart Adlam Greater New York City Area Details
Bart Adlam's EffectiveBrands Experience October 2006 - March 2009
Job President at siggi's dairy
Industry Consumer Goods
Experience
siggi's dairy  November 2012 - Present
Post Foods, LLC (Ralcorp Holdings)   July 2010 - December 2011
Post Foods  May 2009 - July 2010
EffectiveBrands   October 2006 - March 2009
Danone  2003 - 2005
Dannon  2001 - 2003
Pfizer  1997 - 2001
Warner Lambert  1995 - 1997
Adams - Warner Lambert Canada   1991 - 1995

Skills
Business Strategy, Global Marketing, Coaching, Turnarounds, FMCG, Product Development, Change Management, Strategic Planning, Team Building, Mentoring, Sales Management, Management Consulting, Team Leadership, New Business Development, Marketing Strategy, Change, Talent Management, P&L Management, Food, Strategy Development, International Marketing, International Business, Product Management, Planning, Restructuring, Cross-functional Team..., Consumer Products, Portfolio Management, Business Planning, Competitive Analysis, Brand Development, P&L, Budget Management, Digital Marketing, P&L responsibility, Team Management, Innovation Management, Strategy, Income Statement, Marketing, Customer Insight, Management, Budgets, Project Planning, Leadership, Brand Architecture, Comedy, Entrepreneurship, Start-ups, Marketing Management

Education
Queen's University   1989 — 1991
MBA, Business

University of Toronto   1983 — 1987
Bachelor of Commerce, Finance and Economics

Lorne Park

Laura McClelland Laura McClelland Chicago, Illinois Details
Laura McClelland's EffectiveBrands Experience April 2012 - May 2012
Job Analyst, Consulting at JLL
Industry Real Estate
Experience
JLL  June 2015 - Present
Target  June 2014 - December 2014
HEI Hotels & Resorts  June 2013 - January 2014
EffectiveBrands   April 2012 - May 2012

Skills
Social Media Marketing, Highly personable, Marketing Communications, Microsoft Office, Organizational..., Customer Service, Event Planning, Community Organizing, Organizational..., Interactive..., Microsoft Excel, Microsoft Word, PowerPoint, Lightspeed, Public Speaking, Facebook, Acting, Tutoring, Blogging, Social Media, Leadership, Social Networking, Marketing

Education
University of San Diego   2013 — 2015
Bachelor's degree, Marketing/Marketing Management, General

New York University   2011 — 2013

Pasadena City College   2012 — 2012

Kimberly Orton Kimberly Orton Greater New York City Area Details
Kimberly Orton's EffectiveBrands Experience April 2009 - May 2014
Job Managing Director at RedSky Insights
Industry Marketing and Advertising
Experience
RedSky Insights   May 2014 - Present
EffectiveBrands   April 2009 - May 2014
ko and co   May 2008 - October 2008
Lippincott  September 2005 - May 2008
LAGA  1999 - 2005
The Coca-Cola Company  1985 - 1997

Skills
Industrial Sector, Customer Insight, Brand Development, Brand Management, Positioning, Marketing Strategy, Integrated Marketing, Corporate Branding, Nomenclature, Creative Strategy, Marketing Communications, Digital Marketing, Advertising, Market Research, Consumer Products, Creative Direction, Concept Development, Packaging, Strategy, Management, FMCG, Marketing, Leadership, New Business Development, Brand Architecture

Education
Colorado State University   1978 — 1982
B.S, Business

Theresa Goncalves Theresa Goncalves Bentonville, Arkansas Details
Theresa Goncalves's EffectiveBrands Experience August 2006 - December 2006
Job Director and Team Leader, Sam's Club for The NPD Group
Industry Market Research
Experience
The NPD Group  September 2014 - Present
The NPD Group  April 2013 - Present
The NPD Group  September 2012 - April 2013
The NPD Group  February 2012 - August 2012
The NPD Group  January 2008 - February 2012
The NPD Group  January 2007 - December 2007
EffectiveBrands   August 2006 - December 2006
EffectiveBrands   December 2004 - August 2006
EffectiveBrands   September 2004 - December 2004
New York University  November 2002 - November 2004

Skills
Marketing Research, Account Management, Presentations, Training, Food Service, Market Research, Customer Insight, Competitive Analysis, Strategic Planning, Walmart, Organizational Design, Management, Retail, Leadership, Analysis, New Business Development, Strategy, Consumer Behaviour, Analytics, Consumer Products, Cross-functional Team..., Competitive Intelligence, Strategic Partnerships, Business Development

Education
New York University - Leonard N. Stern School of Business   2002 — 2004
BS

New York University   2000 — 2002
AA

London Central High School   1996 — 2000
Diploma

Laurent Maertens Laurent Maertens Greater New York City Area Details
Laurent Maertens's EffectiveBrands Experience March 2010 - January 2011
Job Strategy Consultant at Accenture
Industry Management Consulting
Experience
Accenture  2011 - Present
EffectiveBrands   March 2010 - January 2011
Kayak.com  February 2008 - August 2008
Oliver Wyman  January 2008 - May 2008
Accenture  August 2006 - September 2006
Deloitte Consulting  July 2005 - September 2005
European Central Bank  August 2004 - August 2004

Skills
Management Consulting, Market Research, Project Management, Marketing Strategy, Strategy, Business Strategy, Leadership, Program Management, Cross-functional Team..., Analytics, Business Process..., Business Transformation, Business Analysis

Education
University of Bath   2005 — 2009
B.S., International Management and German

University of California, Berkeley, Haas School of Business   2008 — 2008
Summer Course, Business Communications

WHU - Otto Beisheim Graduate School of Management   2007 — 2008
Exchange Semester, Business Administration

Frankfurt International School

Rebecca Cabot Rebecca Cabot Stamford, Connecticut Details
Rebecca Cabot's EffectiveBrands Experience May 2013 - February 2014
Job Founder of New Amsterdam Consumer Research
Industry Consumer Goods
Experience
EffectiveBrands   May 2013 - February 2014
Philips Consumer Lifestyle  January 2011 - July 2012
Philips Consumer Lifestyle  March 2008 - December 2010
United Biscuits  March 2006 - March 2008
Friesland Foods   2001 - 2006

Skills
Marketing Strategy, Market Research, Brand Management, Marketing Communications, Strategy, Product Management, FMCG, Product Launch, Management, Marketing Research

Education
Rijksuniversiteit Groningen   2006 — 2010
Masters in Marketing Strategy

Amsterdam University of Applied Sciences   2001 — 2004
Bachelors in Economics

Leiden University   1992 — 1999
Masters in Art history

Priya Das Priya Das New York, New York Details
Priya Das's EffectiveBrands Experience May 2013 - May 2013
Job Intern at Viacom
Industry
Experience
Virginia & Ambinder, LLP   June 2015 - August 2015
Earley Legal Group   January 2015 - February 2015
Viacom  September 2014 - December 2014
The Chugh Firm  June 2014 - August 2014
Ashburn Law Office PLC   January 2014 - January 2014
EffectiveBrands   May 2013 - May 2013
Urban LAX   April 2013 - May 2013
Internship  May 2012 - January 2013
Zinga! Frozen Yogurt  September 2011 - September 2012
Studio Dhoom   September 2010 - May 2011

Skills
Public Speaking, Customer Service, Research, Facebook, Marketing, Editing, Market Research, Interviews, Teaching, Coaching, Entrepreneurship, Paralegals, Strategy

Education
New York University   2012 — 2016
Bachelor's degree, Economics and Political Science

Stone Bridge High School   2008 — 2012

New York University London
Economics and Political Science, Junior Year Spring Semester 2015

Bahriye Goren Gulek Bahriye Goren Gulek Greater New York City Area Details
Bahriye Goren Gulek's EffectiveBrands Experience June 2007 - January 2012
Job Executive Director Innovation & Strategy at WALLACE CHURCH & CO. and Lecturing Professor of Marketing at Baruch College
Industry Marketing and Advertising
Experience
WALLACE CHURCH & CO.   November 2014 - Present
Art of Branding   2011 - 2014
EffectiveBrands   June 2007 - January 2012
Leaf Holland   2006 - 2007
Unilever  January 2005 - June 2006
Unilever  April 2002 - December 2004

Skills
Brand Architecture, Strategy, Marketing, Positioning, B2B, Brand Development, Coaching, Integrated Marketing, Leadership, Management, Marketing Strategy, Product Innovation, Marketing Management, Change Management, Customer Insight, Shopper Marketing, Brand Management, FMCG, Social Entrepreneurship, Entrepreneurship, Social Media Marketing

Education
Erasmus University Rotterdam   1996 — 2002
Master of Science, Business Economics, International Marketing

Jennifer Tonti Jennifer Tonti New York, New York Details
Jennifer Tonti's EffectiveBrands Experience April 2013 - Present
Job Project Administrator at EffectiveBrands, Social Media Head for Marketing2020
Industry
Experience
EffectiveBrands   April 2013 - Present

Education
New York University   2012 — 2016

Cushing Academy   2008 — 2012

Marc de Swaan Arons Marc de Swaan Arons Greater New York City Area Details
Marc de Swaan Arons's EffectiveBrands Experience January 2001 - June 2014
Job CMO and Executive Board Member MB Vermeer
Industry Marketing and Advertising
Experience
MB Vermeer   June 2014 - Present
EffectiveBrands   January 2001 - June 2014
Unilever  1998 - 2000
Unilever  1996 - 1998
Unilever  1994 - 1996
Van den Bergh Nederland   1993 - 1995
Unilever  1992 - 1994
Unilever  1991 - 1992
Unilever  1990 - 1991
ABN Bank   1988 - 1989

Skills
Global Marketing..., Global Marketing..., Global Marketing..., Brand Equity, FMCG, Business Strategy, Marketing Management, Brand Management, Positioning, Marketing Communications, Digital Marketing, International Marketing, Innovation Management, Strategy, Marketing Strategy, Trade Marketing, Global Marketing, Integrated Marketing, Advertising, Brand Development, Interactive Marketing, Leadership, Marketing, Segmentation, Start-ups

Education
Rotterdam School of Management   1983 — 1989
Doctoraal

International School of London   1978 — 1983
International Bacalaureate

Jennifer Antczak Jennifer Antczak Greater New York City Area Details
Jennifer Antczak's EffectiveBrands Experience March 2009 - August 2009
Job Global Vice President, Marketing at Unilever PepsiCo JV | Brand Management & Innovation
Industry Consumer Goods
Experience
Unilever - PepsiCo Joint Venture   August 2013 - Present
Unilever - PepsiCo Joint Venture   September 2009 - July 2013
EffectiveBrands   March 2009 - August 2009
Sun Products Corporation  September 2008 - January 2009
Unilever HPC  January 2004 - September 2008
Unilever HPC  April 2003 - December 2003
Unilever HPC  January 2002 - March 2003
Unilever HPC  January 2001 - December 2001
Unilever HPC  1997 - 2000
SC Johnson  July 1995 - August 1997

Skills
Advertising, Brand Architecture, Brand Development, Brand Equity, Consumer Insight, Consumer Products, Cross-functional Team..., Customer Insight, Integrated Marketing, Leadership, Product Innovation, Strategy, Strategic Planning, Direct Marketing, FMCG, Product Development, Marketing, Strategic Communications, Packaging, Management, Branding, Consumer Package Goods, Design, Innovation Development, Strategic Brand..., Brand Strategy, Business Strategy, Marketing Strategy

Education
University of Michigan - Stephen M. Ross School of Business   1993 — 1995
MBA

National Taiwan University   1987 — 1991
Bachelor of Business Administration

Matt Wardle Matt Wardle New York, New York Details
Matt Wardle's EffectiveBrands Experience March 2012 - July 2014
Job Regional Lead of Excellence Practice at Millward Brown Vermeer
Industry Marketing and Advertising
Experience
Millward Brown Vermeer  November 2014 - Present
Millward Brown Vermeer  November 2014 - Present
Millward Brown Vermeer  July 2014 - Present
EffectiveBrands   March 2012 - July 2014
EffectiveBrands   January 2009 - March 2012
Sara Lee International  June 2005 - September 2008
Douwe Egberts UK   March 2002 - June 2005
cadbury  2000 - 2005

Skills
Insight Generation, Consumer Insights, FMCG, Global Marketing, NPD, Marketing Management, Brand Development, Brand Architecture, Marketing Strategy, International Marketing, Marketing Research, Product Development, Strategy Development, Strategy, Customer Insight, Brand Management, Management, Leadership, Marketing, Marketing Communications, Positioning, Strategic Planning

Education
Institute of Grocery Distribution (IGD)   1999 — 1999
Post-grad diploma, Food & Drink Industry Management

Chartered Institute of Marketing   1997 — 1997
Post-grad diploma, Strategic Marketing Management

University of Plymouth   1993 — 1997
BA (Hons), Marketing

Ashridge Business School
Brand Management Development Programme

JJ Chestney JJ Chestney New York, New York Details
JJ Chestney's EffectiveBrands Experience June 2011 - October 2012
Job Senior Strategy Manager at Heartbeat Ideas
Industry Marketing and Advertising
Experience
Heartbeat Ideas  July 2015 - Present
Heartbeat Ideas  October 2012 - June 2015
EffectiveBrands   June 2011 - October 2012
ZS Associates  June 2010 - May 2011
ZS Associates  July 2008 - June 2010
Schering-Plough  May 2007 - August 2007
Pfizer Consumer Healthcare  June 2006 - December 2006

Skills
Market Research, Strategy, Marketing Strategy, Analytics, Strategic Consulting, Digital Marketing, Brand Architecture, Brand Positioning..., Strategic Planning, Management Consulting, Global Marketing, Google Analytics, Brand Management, Sales Effectiveness, Qualitative Research, Quantitative Research, Business Analytics, Strategic Brand..., Strategic Brand..., Digital Strategy, Tableau, Buzz Monitoring, Buzz Marketing, Buzzwords, Digital Agency, Quantitative Market..., Strategic Marketing..., Qualitative Market..., Survey Design, Questionnaire Design, Global Brand Development, Brand Awareness, Brand Loyalty, Brand Implementation, Employer Branding, Brand Developement, Brand Equity, Brand Development..., Sales Force..., Organizational Structure

Education
Penn State University   2003 — 2008
B.S., Supply Chain & Information Systems

IES London   2007 — 2007
International Management, International Marketing

Deron Hogans Jr Deron Hogans Jr Washington D.C. Metro Area Details
Deron Hogans Jr's EffectiveBrands Experience May 2012 - September 2012
Job Strategic Communications and Digital Marketing Specialist
Industry Marketing and Advertising
Experience
Space Chimp Media  January 2015 - Present
Fueled  May 2014 - Present
DistrictMen202.Com   January 2014 - Present
Booz Allen Hamilton  April 2013 - Present
eM&P  September 2012 - January 2013
EffectiveBrands   May 2012 - September 2012
US Trade Representative  September 2011 - January 2012
Young & Rubicam Brands  May 2010 - August 2011
The E.W. Scripps Company   May 2008 - September 2009
DB Consulting Group, Inc.   May 2006 - September 2008

Skills
Advertising, Corporate Communications, Brand Development, Strategic Communications, Marketing, Brand Management, Digital Media, Marketing Communications, Blogging, Editing, Social Media, Creative Writing, Marketing Strategy, Customer Service, Brand Awareness, Brand Architecture, New Media, Account Management, Market Analysis, Advertising Management, Corporate Branding, Brand Implementation, Project Management, Media Relations, Political Communication, Integrated Marketing, Brand Equity, Direct Marketing, Customer Relations, Consumer Behaviour, Consumer Marketing, CRM, Strategy, Budgeting, Political Consulting, Client Relationship..., Corporate Identity, Brand Developement, Consumer Insight, SPSS, Python, Internal Communications, Change Management

Education
General Assembly   2014 — 2015
Data Science

Georgetown University   2010 — 2012
Master's of Arts, Media & Politics

Hampton University   2006 — 2010
Bachelor's of Arts, Mass Communications

Elana Gold Elana Gold Greater New York City Area Details
Elana Gold's EffectiveBrands Experience February 2008 - January 2012
Job Divisional Vice President of Marketing at Abbott Nutrition International
Industry Consumer Goods
Experience
Abbott Nutrition International  February 2014 - Present
PepsiCo-Strauss Fresh Dips and Spreads International   February 2012 - February 2014
EffectiveBrands   February 2008 - January 2012
PepsiCo  2005 - 2008
Novartis Consumer Health  2003 - 2005
Novartis Consumer Health/OTC   2002 - 2003
PepsiCo (n.k.a. YumBrands)   1996 - 2002
The International Monetary Fund & The World Bank Group   September 1990 - August 1994

Skills
Brand Architecture, Shopper Marketing, Global Marketing, Consumer Products, Customer Insight, Business Strategy, FMCG, Product Marketing, Positioning, Strategy, Segmentation, Marketing Strategy, Sales, Market Research, Brand Management, Marketing, Market Planning, Cross-functional Team..., Product Launch, Management, Leadership, Competitive Analysis, Brand Equity, Product Innovation, Marketing Management, Digital Marketing, Marketing Communications, Advertising, Integrated Marketing, Product Development, Program Management

Education
University of Pennsylvania - The Wharton School   1994 — 1996
MBA, Marketing with concentration in International Finance

Emory University   1986 — 1990
BA, French, German & Russian languages

Université Paris Sorbonne (Paris IV)   1988 — 1989
French & German

Lynn Baruh Lynn Baruh Greater New York City Area Details
Lynn Baruh's EffectiveBrands Experience March 2013 - October 2013
Job Executive Assistant to the President and CEO at NICE Actimize
Industry Marketing and Advertising
Experience
NICE Actimize  December 2013 - Present
EffectiveBrands   March 2013 - October 2013
eBay enterprise  February 2011 - November 2012
The Brand Union  2009 - November 2010
Brouillard Communications/ The Brand Union   April 2008 - November 2010
JWT  May 2002 - April 2008
Morgan Stanley & Co.   2000 - 2001

Skills
Social Media Marketing, Advertising, Integrated Marketing, Social Media

Education
Robert College

Brandeis University
Economics

Bosphorus University
Economics, Macroeconomics

Graduate Institue for International Studies
MA, International Economics

Halle K. Darmstadt Halle K. Darmstadt New York, New York Details
Halle K. Darmstadt's EffectiveBrands Experience May 2009 - April 2013
Job Secretary of the Board at Credit Do Inc.
Industry Nonprofit Organization Management
Experience
Credit Do Inc.   May 2013 - Present
EffectiveBrands   May 2009 - April 2013
EffectiveBrands Inc.   May 2006 - May 2009
Gargan Benefits Solutions   May 2004 - March 2006
Digs Design LLC   May 2002 - May 2004
Iu + Bibliowicz Architects  1999 - 2002
bnk Architects   1996 - 1999

Skills
Leadership, Management, Integrated Marketing, Brand Development, Creative Direction, Brand Architecture, Administration, Start-ups, Strategy, Event Planning, Strategic Communications

Education
Syracuse University   1988 — 1991
BS Art History

Hartwick College   1987 — 1988
Art History

Trish Milliken Trish Milliken Greater New York City Area Details
Trish Milliken's EffectiveBrands Experience September 2008 - February 2011
Job Office Manager at EffectiveBrands
Industry Marketing and Advertising
Experience
EffectiveBrands   September 2008 - February 2011
WRT Design   December 2007 - May 2008
Lynn Gaffney Architects, LLC   June 2006 - September 2007
Paratus Group  July 2002 - June 2006

Education
Rhode Island School of Design

Victoria Golshani Shirazi Victoria Golshani Shirazi Greater New York City Area Details
Victoria Golshani Shirazi's EffectiveBrands Experience 2008 - 2009
Job Consultant
Industry Management Consulting
Experience
TK Consulting  2013 - Present
Middle East Forum  2008 - Present
EffectiveBrands   2008 - 2009
Detica  2007 - 2008
McKinsey & Company  2005 - 2007

Skills
Strategy, Management Consulting, Start-ups, Management, Market Research, Entrepreneurship, Social Media

Education
The London School of Economics and Political Science (LSE)   2004 — 2005
MSc, International Relations

Emory University   2000 — 2004
BA, International Studies and Economics

Wheatley School

Trish Milliken Trish Milliken Kingston, New York Details
Trish Milliken's EffectiveBrands Experience September 2008 - February 2011
Job Administrative Assistant at The Center for Creative Education
Industry Nonprofit Organization Management
Experience
The Center for Creative Education   September 2012 - February 2015
Professional Sabbatical  February 2011 - August 2012
EffectiveBrands   September 2008 - February 2011
WRT [Wallace Roberts & Todd]   November 2007 - May 2008
Lynn Gaffney Architects   June 2006 - September 2007
Paratus Group  July 2002 - June 2006
Rubber Rodeo   January 1980 - December 1987

Skills
Editing, Photoshop, Social Media, Event Planning, Fine Art, Music, Singing, Fundraising, Social Networking

Education
Rhode Island School of Design   1975 — 1979
Bachelor of Fine Arts (BFA), Printmaking