EMC West
Description
Address: 505 S Victory Blvd, Burbank, CA 91502 Phone: (818) 846-4574: : Place name: : Category: Hours: : Website: : : Website: http://emcwest.com/ Category: Video production service Suggest an editUnable to add this file. Please check that it is a valid photo. Unable to add this file. Please check that it is a valid photo. · Own this business?Add missing informationAdd business hours Unable to add this file. Please check that it is a valid photo. Questions & answers Ask a questionBe the first to ask a question Add a photoThanks for sharing!Your photo will be posted publicly on Google.Contribute MoreDoneUpload public photos of EMC West Posting publicly on the Web Write a review Reviews 1 Google review
EMC West List of Employees There's an exhaustive list of past and present employees! Get comprehensive information on the number of employees at EMC West. You can filter them based on skills, years of employment, job, education, department, and prior employment.
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EMC West Employees
Employee
Years
Job
Industry
April Dodge Choi April Dodge Choi's EMC West Experience 1997 - 1999
Job Director of Development at PACT: Helping Children with Special Needs
Industry Philanthropy
Experience
PACT: Helping Children with Special Needs February 2011 - Present
Baltimore Museum of Art December 2007 - February 2011
Oakwood School May 2006 - October 2007
West San Gabriel Valley Boys & Girls Club 2001 - 2006
Boys and Girls Club of Burbank 1999 - 2001
EMC West 1997 - 1999
Skills
Prospect Research, Museums, Grant Writing, Volunteer Management, Non-profits, Fundraising, Fundraisers, Grants, Program Development, Event Planning, Editing, Research, Social Media, Public Speaking, Youth Programs, Annual Giving, Capital Campaigns, Nonprofits, Philanthropy, Newsletters, Teaching, Board Development, Film Production, Post Production, Video Production, Script Coverage, Proposal Writing, Creative Writing, Stage Management, Community Development, Event Management
Education
St. Timothy's School 1986 — 1990
Ithaca College
Pasadena City College
Towson State Universtity
PACT: Helping Children with Special Needs February 2011 - Present
Baltimore Museum of Art December 2007 - February 2011
Oakwood School May 2006 - October 2007
West San Gabriel Valley Boys & Girls Club 2001 - 2006
Boys and Girls Club of Burbank 1999 - 2001
EMC West 1997 - 1999
Skills
Prospect Research, Museums, Grant Writing, Volunteer Management, Non-profits, Fundraising, Fundraisers, Grants, Program Development, Event Planning, Editing, Research, Social Media, Public Speaking, Youth Programs, Annual Giving, Capital Campaigns, Nonprofits, Philanthropy, Newsletters, Teaching, Board Development, Film Production, Post Production, Video Production, Script Coverage, Proposal Writing, Creative Writing, Stage Management, Community Development, Event Management
Education
St. Timothy's School 1986 — 1990
Ithaca College
Pasadena City College
Towson State Universtity
Jeff Ponchick Jeff Ponchick's EMC West Experience January 2010 - March 2011
Job Digital Content and Music Industry Professional
Industry Entertainment
Experience
Fullscreen, Inc December 2012 - December 2014
Outlisten.com October 2011 - December 2013
Jukin Media February 2011 - January 2012
EMC West January 2010 - March 2011
KZSC-FM Santa Cruz September 2007 - December 2008
Skills
Content Strategy, Video Editing, Digital Media, Music Industry, Monetization, Project Management, YouTube
Education
University of California, Santa Cruz 2005 — 2009
B.A., Film, Digital Media
University of California, Santa Cruz 2005 — 2009
Bachelor of Arts, Film Production
Fullscreen, Inc December 2012 - December 2014
Outlisten.com October 2011 - December 2013
Jukin Media February 2011 - January 2012
EMC West January 2010 - March 2011
KZSC-FM Santa Cruz September 2007 - December 2008
Skills
Content Strategy, Video Editing, Digital Media, Music Industry, Monetization, Project Management, YouTube
Education
University of California, Santa Cruz 2005 — 2009
B.A., Film, Digital Media
University of California, Santa Cruz 2005 — 2009
Bachelor of Arts, Film Production
Geoff Ciccarelli Geoff Ciccarelli's EMC West Experience September 2012 - September 2012
Job Animator at Zoic Studios
Industry Animation
Experience
Zoic Studios March 2015 - Present
ROGER.TV February 2015 - March 2015
Big Machine Design October 2013 - August 2014
EMC West September 2012 - September 2012
Motion Story January 2012 - July 2012
Win the Jamm September 2011 - February 2012
Rolling Robots August 2011 - February 2012
AllThingsMedia May 2010 - August 2010
Skills
Animation, Maya, Character Animation, After Effects, Flash Animation, Flash, Zbrush, Realflow, Cinema 4D
Education
University of The Arts 2008 — 2011
BFA-Animation, Animation
Edinboro University of Pennsylvania 2007 — 2008
Zoic Studios March 2015 - Present
ROGER.TV February 2015 - March 2015
Big Machine Design October 2013 - August 2014
EMC West September 2012 - September 2012
Motion Story January 2012 - July 2012
Win the Jamm September 2011 - February 2012
Rolling Robots August 2011 - February 2012
AllThingsMedia May 2010 - August 2010
Skills
Animation, Maya, Character Animation, After Effects, Flash Animation, Flash, Zbrush, Realflow, Cinema 4D
Education
University of The Arts 2008 — 2011
BFA-Animation, Animation
Edinboro University of Pennsylvania 2007 — 2008
Erica Yeager's EMC West Experience April 2014 - May 2014
Job Compositor
Industry Entertainment
Experience
Scorpion - CBS July 2015 - Present
Stereo D May 2014 - July 2015
EMC West April 2014 - May 2014
Ingenuity Engine January 2014 - April 2014
Pete Pace Designs December 2013 - January 2014
Logan September 2012 - July 2013
Skills
Digital Matte Painting, Photoshop, After Effects, Set Extensions, Microsoft Office, Theatre, Artistic Vision, Compositing, Computer Animation, Matte Painting, Mac, Post Production, Nuke, Animation, Visual Effects
Education
University of Maryland Baltimore County 2003 — 2007
Bachelor of Arts, Scenography
CG Society Workshops
Photorealistic Matte Painting with David Luong - Part One
Studio Arts Certificate Courses
Environmental Design Vue with Scott Brisbane
Scorpion - CBS July 2015 - Present
Stereo D May 2014 - July 2015
EMC West April 2014 - May 2014
Ingenuity Engine January 2014 - April 2014
Pete Pace Designs December 2013 - January 2014
Logan September 2012 - July 2013
Skills
Digital Matte Painting, Photoshop, After Effects, Set Extensions, Microsoft Office, Theatre, Artistic Vision, Compositing, Computer Animation, Matte Painting, Mac, Post Production, Nuke, Animation, Visual Effects
Education
University of Maryland Baltimore County 2003 — 2007
Bachelor of Arts, Scenography
CG Society Workshops
Photorealistic Matte Painting with David Luong - Part One
Studio Arts Certificate Courses
Environmental Design Vue with Scott Brisbane
Ted Nicolaou Ted Nicolaou's EMC West Experience 2001 - 2015
Job Filmmaker
Industry Entertainment
Experience
Freelance 1975 - Present
The Walt Disney Family Museum 2014 - 2015
EMC West 2001 - 2015
Finding Happiness 2012 - 2014
The Club 2010 - 2011
Skills
Film Production, Documentaries, Film, Editing, Screenwriting, Video Production, Post Production, Dvd, Comedy, Video, Final Cut Pro, Television, Independent Film, Video Editing, Digital Video, New Media
Education
The University of Texas at Austin 1967 — 1973
Master's Degree, Film/Cinema/Video Studies
Freelance 1975 - Present
The Walt Disney Family Museum 2014 - 2015
EMC West 2001 - 2015
Finding Happiness 2012 - 2014
The Club 2010 - 2011
Skills
Film Production, Documentaries, Film, Editing, Screenwriting, Video Production, Post Production, Dvd, Comedy, Video, Final Cut Pro, Television, Independent Film, Video Editing, Digital Video, New Media
Education
The University of Texas at Austin 1967 — 1973
Master's Degree, Film/Cinema/Video Studies
Kevin Williamsen's EMC West Experience February 2012 - March 2012
Job Freelance Video Editor at SMASHCUT Creative Services, Inc.
Industry Motion Pictures and Film
Experience
SMASHCUT Creative Services, Inc. May 2012 - Present
EMC West February 2012 - March 2012
Missouri State Digital Media Production Center August 2009 - June 2010
Skills
Film, Video, Video Editing, Avid Media Composer, Editing, Commercials, Post Production, Avid
Education
Video Symphony 2010 — 2012
TV & Film Editing Program
Missouri State University 2008 — 2010
Bachelor of Science, Mass Media/Digital Film Production
University of Missouri-Columbia 2005 — 2008
SMASHCUT Creative Services, Inc. May 2012 - Present
EMC West February 2012 - March 2012
Missouri State Digital Media Production Center August 2009 - June 2010
Skills
Film, Video, Video Editing, Avid Media Composer, Editing, Commercials, Post Production, Avid
Education
Video Symphony 2010 — 2012
TV & Film Editing Program
Missouri State University 2008 — 2010
Bachelor of Science, Mass Media/Digital Film Production
University of Missouri-Columbia 2005 — 2008
Myra Model's EMC West Experience June 2007 - August 2008
Job Manager/Producer at Myra Model Management
Industry Broadcast Media
Experience
Myra Model Management January 2009 - Present
UCLA 2013 - 2013
The Sheppherd March 2008 - December 2009
EMC WEST June 2007 - August 2008
CBS Television May 1995 - May 2003
Carla Singer Productions 1992 - 1995
David Milch's Red Board Productions June 1989 - September 1991
Short Film 1989 - 1989
Skills
Strategic Planning, Creative Development, Television Production, Talent Relations, Broadcast, Television, Content Development, Production, Public Relations, Photography, Research, Film Production, Documentary, Reality, Entertainment, Film, Creative Writing, Journalism, New Media, Marketing Strategy, Content Creation, Event Management, Copywriting, Video Production, Creative Direction, Documentaries, Content Strategy, Screenwriting, Post Production, Pre-production, Casting, Storytelling, Theatre, Short Films, Media Production, Final Draft, Feature Films, Video, Script Coverage, Commercials, Comedy, Directing, Final Cut Pro
Education
Boston College
Communications
Grady School of Journalism - University of Georgia
BA Journalism, Broadcast Media, Film
Myra Model Management January 2009 - Present
UCLA 2013 - 2013
The Sheppherd March 2008 - December 2009
EMC WEST June 2007 - August 2008
CBS Television May 1995 - May 2003
Carla Singer Productions 1992 - 1995
David Milch's Red Board Productions June 1989 - September 1991
Short Film 1989 - 1989
Skills
Strategic Planning, Creative Development, Television Production, Talent Relations, Broadcast, Television, Content Development, Production, Public Relations, Photography, Research, Film Production, Documentary, Reality, Entertainment, Film, Creative Writing, Journalism, New Media, Marketing Strategy, Content Creation, Event Management, Copywriting, Video Production, Creative Direction, Documentaries, Content Strategy, Screenwriting, Post Production, Pre-production, Casting, Storytelling, Theatre, Short Films, Media Production, Final Draft, Feature Films, Video, Script Coverage, Commercials, Comedy, Directing, Final Cut Pro
Education
Boston College
Communications
Grady School of Journalism - University of Georgia
BA Journalism, Broadcast Media, Film
Nathan Springer's EMC West Experience August 2008 - January 2009
Job Senior Video Producer at OnMedia
Industry Media Production
Experience
OnMedia August 2009 - Present
Freelance Videographer/ Editor 2005 - Present
EMC West August 2008 - January 2009
Bass Pro Shops February 2006 - July 2008
Skills
Commercials, Video Editing, Editing, Video Production, Videography, Broadcast, Camera Operation, Final Cut Pro, Video, Film, Media Production, Photography, Film Production
Education
Missouri State University 2002 — 2006
Bachelor's Degree, Film/Cinema/Video Studies
OnMedia August 2009 - Present
Freelance Videographer/ Editor 2005 - Present
EMC West August 2008 - January 2009
Bass Pro Shops February 2006 - July 2008
Skills
Commercials, Video Editing, Editing, Video Production, Videography, Broadcast, Camera Operation, Final Cut Pro, Video, Film, Media Production, Photography, Film Production
Education
Missouri State University 2002 — 2006
Bachelor's Degree, Film/Cinema/Video Studies
Shintaro Kane Shintaro Kane's EMC West Experience February 2015 - Present
Job Motion Graphic Artist at EMC West
Industry Motion Pictures and Film
Experience
EMC West February 2015 - Present
Shade VFX April 2013 - June 2013
Skills
Maya, 3D, Photoshop, Visual Effects, Nuke, Final Cut Pro, Texturing, Look Development, Mental Ray, Digital Compositing, 3D Modeling, Houdini
Education
Gnomon School of Visual Effects 2010 — 2013
Visual Effects Animation
Gnomon School of Visual Effects
EMC West February 2015 - Present
Shade VFX April 2013 - June 2013
Skills
Maya, 3D, Photoshop, Visual Effects, Nuke, Final Cut Pro, Texturing, Look Development, Mental Ray, Digital Compositing, 3D Modeling, Houdini
Education
Gnomon School of Visual Effects 2010 — 2013
Visual Effects Animation
Gnomon School of Visual Effects
Adam Stuart Adam Stuart's EMC West Experience June 2008 - November 2008
Job Tapeless Workflow Consultant
Industry Broadcast Media
Experience
Creative Mobile Solutions May 2010 - July 2012
Freelance Workflow Consultant May 2010 - May 2011
Fotokem November 2008 - May 2010
Freelance Video Technician 2007 - 2010
EMC West June 2008 - November 2008
The DR Group May 2008 - June 2008
LA Digital Post October 2007 - May 2008
Bass Pro Shops 2005 - 2007
Skills
Avid, Post Production, Final Cut Pro
Education
Missouri State University 2003 — 2006
BA, Media Production
Creative Mobile Solutions May 2010 - July 2012
Freelance Workflow Consultant May 2010 - May 2011
Fotokem November 2008 - May 2010
Freelance Video Technician 2007 - 2010
EMC West June 2008 - November 2008
The DR Group May 2008 - June 2008
LA Digital Post October 2007 - May 2008
Bass Pro Shops 2005 - 2007
Skills
Avid, Post Production, Final Cut Pro
Education
Missouri State University 2003 — 2006
BA, Media Production
David Parke's EMC West Experience July 2015 - Present
Job Editor / Post Production Supervisor
Industry Entertainment
Experience
EMC West July 2015 - Present
Independant Consultant January 2002 - Present
Real Music LIve USA October 2012 - January 2013
Make It Happen Productions July 2006 - July 2009
Lionsgate February 2008 - October 2008
Make It Happen Productions June 2006 - February 2008
TRG-RAGAMUFFIN September 2007 - January 2008
MySportss.com February 2006 - January 2008
Odyssey Theatre Company 2004 - 2006
Skills
Final Cut Pro, After Effects, Photoshop, Dreamweaver, Media 100, Editing, Post Production, Television Production, Media Production, Video Editing, Video Production, Avid, Photography, HD, Television, Commercials, Avid Media Composer, Final Cut Studio, Video, DVD Studio Pro, Final Draft, Documentaries, Mac, Videography, Camera, Entertainment, Short Films, Soundtrack Pro, Color Grading, Premiere, New Media, Producing, Visual Effects, Color Correction, Storytelling, Broadcast, Creative Direction, Multimedia, Adobe Creative Suite, Production Managment, Theatre, Digital Media, DVD authoring, Digital Asset Management, Compressor, Pre-production, Non-linear Editing, Dvd, HD Video, Feature Films
Education
California State University-Northridge 2002 — 2007
BA, Cinematography and Film/Video Production
HHS 1998 — 2002
EMC West July 2015 - Present
Independant Consultant January 2002 - Present
Real Music LIve USA October 2012 - January 2013
Make It Happen Productions July 2006 - July 2009
Lionsgate February 2008 - October 2008
Make It Happen Productions June 2006 - February 2008
TRG-RAGAMUFFIN September 2007 - January 2008
MySportss.com February 2006 - January 2008
Odyssey Theatre Company 2004 - 2006
Skills
Final Cut Pro, After Effects, Photoshop, Dreamweaver, Media 100, Editing, Post Production, Television Production, Media Production, Video Editing, Video Production, Avid, Photography, HD, Television, Commercials, Avid Media Composer, Final Cut Studio, Video, DVD Studio Pro, Final Draft, Documentaries, Mac, Videography, Camera, Entertainment, Short Films, Soundtrack Pro, Color Grading, Premiere, New Media, Producing, Visual Effects, Color Correction, Storytelling, Broadcast, Creative Direction, Multimedia, Adobe Creative Suite, Production Managment, Theatre, Digital Media, DVD authoring, Digital Asset Management, Compressor, Pre-production, Non-linear Editing, Dvd, HD Video, Feature Films
Education
California State University-Northridge 2002 — 2007
BA, Cinematography and Film/Video Production
HHS 1998 — 2002
Robert Leininger Robert Leininger's EMC West Experience May 2014 - Present
Job Editor
Industry Motion Pictures and Film
Experience
EMC West May 2014 - Present
Technicolor November 2013 - September 2014
The Asylum May 2013 - May 2013
LFP, Inc. March 2007 - January 2013
Pursuit Pictures January 2007 - May 2007
Universal Pictures September 2006 - December 2006
Mandalay Pictures February 2006 - June 2006
AK-47 Productions September 2005 - May 2006
Skills
Final Cut Pro, Post Production, Film Production, Avid Media Composer, Feature Films, Music Videos, Rhozet, Digital Rapids, Manzanita, MacCaptions, Apple Motion, Project Coordination, Screenwriting, Microsoft Word, Microsoft Excel, Broadcast, Entertainment, Video Editing
Education
California State University-Northridge 2002 — 2006
Bachelor of Arts (B.A.), Film/Cinema/Video Studies
EMC West May 2014 - Present
Technicolor November 2013 - September 2014
The Asylum May 2013 - May 2013
LFP, Inc. March 2007 - January 2013
Pursuit Pictures January 2007 - May 2007
Universal Pictures September 2006 - December 2006
Mandalay Pictures February 2006 - June 2006
AK-47 Productions September 2005 - May 2006
Skills
Final Cut Pro, Post Production, Film Production, Avid Media Composer, Feature Films, Music Videos, Rhozet, Digital Rapids, Manzanita, MacCaptions, Apple Motion, Project Coordination, Screenwriting, Microsoft Word, Microsoft Excel, Broadcast, Entertainment, Video Editing
Education
California State University-Northridge 2002 — 2006
Bachelor of Arts (B.A.), Film/Cinema/Video Studies
Katarina (Ostic) Ford's EMC West Experience March 2008 - July 2008
Job Editor at MAK Pictures
Industry Motion Pictures and Film
Experience
MAK Pictures October 2012 - Present
Pilgrim Studios August 2012 - September 2012
BASE Productions December 2010 - August 2012
BASE Productions October 2007 - December 2010
EMC West March 2008 - July 2008
EMC West August 2007 - October 2007
Deluxe Digital Studios August 2007 - August 2007
Education
Video Symphony 2006 — 2007
Avid, Final Cut Pro
University of California, Santa Barbara 2003 — 2006
B.A., Film Studies
MAK Pictures October 2012 - Present
Pilgrim Studios August 2012 - September 2012
BASE Productions December 2010 - August 2012
BASE Productions October 2007 - December 2010
EMC West March 2008 - July 2008
EMC West August 2007 - October 2007
Deluxe Digital Studios August 2007 - August 2007
Education
Video Symphony 2006 — 2007
Avid, Final Cut Pro
University of California, Santa Barbara 2003 — 2006
B.A., Film Studies
Daniel Browne's EMC West Experience March 2006 - October 2006
Job Systems Engineer at Framestore
Industry Entertainment
Experience
Framestore May 2014 - Present
Evil Eye Pictures November 2007 - April 2014
ODVD Games August 2006 - July 2007
EMC West March 2006 - October 2006
Skills
Compositing, Nuke, Visual Effects, Final Cut Pro, CentOS, Maya, Python, RV, PyQt, Linux System..., PHP, Netvault, Mac OS, iOS, 3D Studio Max, Subversion, Post Production, Animation, Linux, 3D
Education
The George Washington University 1996 — 2002
Bachelor of Science (BS), Computer Science
Framestore May 2014 - Present
Evil Eye Pictures November 2007 - April 2014
ODVD Games August 2006 - July 2007
EMC West March 2006 - October 2006
Skills
Compositing, Nuke, Visual Effects, Final Cut Pro, CentOS, Maya, Python, RV, PyQt, Linux System..., PHP, Netvault, Mac OS, iOS, 3D Studio Max, Subversion, Post Production, Animation, Linux, 3D
Education
The George Washington University 1996 — 2002
Bachelor of Science (BS), Computer Science
Barbara Toennies's EMC West Experience 1993 - Present
Job Owner, EMC West
Industry Entertainment
Experience
EMC West 1993 - Present
Self-employed 1981 - 1987
Burson Marsteller 1977 - 1981
WCBS News 1974 - 1977
Skills
Video, Broadcast, Video Production, Film, Sound, Social Media, Digital Media, New Media, Television, Music, Content Strategy, Digital Video, Final Cut Pro, Social Networking, Documentaries, Social Media Marketing, Video Editing, Advertising, Editing, Creative Direction, Mac, Public Relations, Post Production, Film Production, Digital Strategy, Copywriting, Press Releases, Producing, Photography, Commercials, Creative Writing, Entertainment, Strategic Partnerships, Blogging, Content Development, Media Relations
Education
City University of New York-Hunter College 1972 — 1976
BA, Communications
EMC West 1993 - Present
Self-employed 1981 - 1987
Burson Marsteller 1977 - 1981
WCBS News 1974 - 1977
Skills
Video, Broadcast, Video Production, Film, Sound, Social Media, Digital Media, New Media, Television, Music, Content Strategy, Digital Video, Final Cut Pro, Social Networking, Documentaries, Social Media Marketing, Video Editing, Advertising, Editing, Creative Direction, Mac, Public Relations, Post Production, Film Production, Digital Strategy, Copywriting, Press Releases, Producing, Photography, Commercials, Creative Writing, Entertainment, Strategic Partnerships, Blogging, Content Development, Media Relations
Education
City University of New York-Hunter College 1972 — 1976
BA, Communications
Daniel Toennies's EMC West Experience 2008 - 2009
Job Advertising Director
Industry Marketing and Advertising
Experience
Coronado Eagle & Journal March 2013 - Present
CSC August 2012 - March 2013
Freelance Creative / Advertising and Marketing Consultant March 2012 - August 2012
Del Realty at the Hotel del Coronado 2010 - 2012
Eckenroth Publications - Eagle Newspapers July 2009 - September 2010
EMC West 2008 - 2009
U.S. Department of Justice June 2004 - September 2005
Skills
Branding & Identity, Corporate Branding, Adobe Creative Suite, Advertising, Adobe Acrobat, Graphic Design, Creative Direction, Brochures, InDesign, QuarkXPress, Mac, Logo Design, Layout, Illustrator, Web Design, Dreamweaver, Photoshop, Photography, Collateral, Flash, Project Management, Coordination, Negotiation, Account Management, Production Managment, Post Production, Marketing, Brand Development, Website Development, Graphics, Corporate Identity, Art Direction, Marketing Communications, Desktop Publishing
Education
The Johns Hopkins University
Master's Degree, Communications with concentration in Corporate/Non-profit
Massachusetts Institute of Technology
Executive Eduction, Business Administration and Management, General
Push Workshop 2006 — 2008
Invitational workshop in Santa Monica, Ca, Creative Methodology
Coronado Eagle & Journal March 2013 - Present
CSC August 2012 - March 2013
Freelance Creative / Advertising and Marketing Consultant March 2012 - August 2012
Del Realty at the Hotel del Coronado 2010 - 2012
Eckenroth Publications - Eagle Newspapers July 2009 - September 2010
EMC West 2008 - 2009
U.S. Department of Justice June 2004 - September 2005
Skills
Branding & Identity, Corporate Branding, Adobe Creative Suite, Advertising, Adobe Acrobat, Graphic Design, Creative Direction, Brochures, InDesign, QuarkXPress, Mac, Logo Design, Layout, Illustrator, Web Design, Dreamweaver, Photoshop, Photography, Collateral, Flash, Project Management, Coordination, Negotiation, Account Management, Production Managment, Post Production, Marketing, Brand Development, Website Development, Graphics, Corporate Identity, Art Direction, Marketing Communications, Desktop Publishing
Education
The Johns Hopkins University
Master's Degree, Communications with concentration in Corporate/Non-profit
Massachusetts Institute of Technology
Executive Eduction, Business Administration and Management, General
Push Workshop 2006 — 2008
Invitational workshop in Santa Monica, Ca, Creative Methodology