The Yaffe Group
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The Yaffe Group Employees
Social COOP Media January 2014 - Present
The Yaffe Group December 2011 - December 2013
Direct North June 2011 - 2012
FBI Recruitment Program with Edventure Partners September 2010 - January 2011
Konecranes and Aalto University(ITP) April 2010 - September 2010
iLabs 2010 - 2010
Skills
Social Media Marketing, Digital Marketing, SEO, Blogging, Marketing Research, Project Management, Content Development, Web Analytics, Content Strategy, HIPAA, Online Community..., Data Analysis, Google Adwords, Social Media Advertising
Education
Aalto-yliopisto 2010 — 2010
Business and Technology
University of Michigan-Dearborn 2005 — 2010
BBA, Marketing, IT
Simon-Kucher & Partners September 2013 - Present
Platform Advisors, A division of Cline Davis Mann June 2012 - September 2012
Pfizer May 2011 - August 2011
University of Pennsylvania Health System September 2010 - May 2011
Stylebranding Inc. May 2010 - July 2010
The Yaffe Group May 2009 - June 2009
Skills
Market Research, Data Analysis, Microsoft Office, Pharmaceutical Industry, Marketing Strategy, Market Analysis, Strategy, Analytics, Healthcare, French, Qualitative Research, Teamwork, Public Speaking, Start-ups
Education
Stanford University Graduate School of Business 2013 — 2013
Summer Institute for General Management
University of Pennsylvania 2009 — 2013
Bachelor of Arts (BA), Health and Societies - Health Care Markets & Finance, Consumer Psychology, French Studies
Institut d'Etudes politiques de Paris 2011 — 2011
Espace Mondial
London School of Economics and Political Science 2010 — 2010
Trade, Development, & the Environment
Eastern Michigan University January 2015 - Present
Kathleen Kargula June 2001 - Present
Eastern Michigan University August 2010 - Present
Vertis Communications September 2008 - April 2009
Ideation - July 2007 - September 2008
BBDO 2000 - 2001
JWT January 1995 - March 2000
The Yaffe Group 1993 - 1993
Young & Rubicam December 1983 - September 1991
Skills
Art Direction, Illustration, Storyboarding, Concept Generation, New Concepts, Visual Communication, Videography, Video Editing, Graphic Design, Logo Design, Brand Development, Typography, Photoshop, Web Design, Digital Marketing, Direct Mail, Layout, Catalogs, Marketing, Video Production, Editing, Art, Digital Photography, Social Media, Integrated Marketing, Packaging, Magazines, Television, Multimedia, Copywriting, Broadcast, Newsletters, Interaction Design, Posters, Motion Graphics, QuarkXPress
Education
Eastern Michigan University 2009 — 2012
Bachelor of Science, Art, Minor Graphic Communicaitons
Eastern Michigan University 2009 — 2012
Bachelor of Science (BS) Art, Graphic Communications
BNP Media August 2011 - Present
Palace Sports & Entertainment September 2010 - August 2011
Campbell-Ewald Advertising July 2006 - December 2008
The Yaffe Group 2005 - 2006
Skills
Illustration, Illustrator, Photoshop, InDesign, Flash, Photography, Retouching, Dreamweaver, QuarkXPress, Web Design, Print Collateral, Art Direction, Direct Mail, Flash Animation, CSS, After Effects, Final Cut Pro, Logo Design, Posters, Adobe Creative Suite, Image Manipulation, Graphics, Graphic Design, Art, Catalogs, Creative Direction, Advertising, Creative Strategy, Integrated Marketing
Education
College for Creative Studies 2003 — 2007
Bachelor of Fine Art, Advertising Design
Schoolcraft College 2000 — 2002
Associate of Applied Science, Computer Graphics
Doner April 2010 - Present
PHD January 2000 - May 2008
PHD Detroit January 2000 - May 2008
PHD USA/Omnicom Media Group 2000 - May 2008
PHD USA, an Omnicom Company 2000 - 2008
PHD Detroit 2000 - 2008
PHD Media 2000 - 2008
FCB Worldwide 2000 - 2001
Young & Rubicam January 1998 - December 2000
The Yaffe Group 1991 - 1998
Skills
Media Planning, Brand Management, New Business Development, Integrated Marketing, Media Buying, Account Management, Strategic Planning, Media Strategy, Digital Media, business to business, Brand Development, Competitive Analysis
Education
University of Arizona 1981 — 1985
Bachelor of Arts (B.A.), Broadcast Journalism
Parsons School of Design June 1995 - Present
Detroit Pockets of Cool January 2010 - September 2012
StyleBranding, Inc. January 1995 - May 2008
StyleBranding, Inc. January 1995 - February 2008
The Yaffe Group 2008 - 2008
Fashion Institute of Technology 2003 - 2005
ADmotion September 1988 - September 1991
Joan Araham Fashion Productions January 1983 - 1987
Skills
Video, Public Speaking, Strategic Planning, Fundraising, Advertising, Public Relations, Fashion, Online Marketing, Brand Development, Social Media, New Media, Blogging, Online Advertising, Strategic Partnerships, Marketing, E-commerce, Entertainment, Television, Brand Management, Broadcast, Social Media Marketing, Management, Marketing Strategy, Creative Direction, Marketing Communications, Digital Marketing, New Business Development, Editorial
Education
University of Michigan 1963 — 1966
Bachelors, History
University of Michigan
The Yaffe Group 1981 - Present
Suburban Communications 1978 - 1981
Detroit Free Press 1970 - 1978
Skills
Direct Marketing, Advertising, Strategic Planning, Marketing Strategy, Marketing Communications
Education
University of Detroit Mercy 1967 — 1971
BS, Marketing
MRL Visuals July 2007 - Present
The Yaffe Group November 2005 - May 2007
JWT January 1998 - October 2005
WWJ-TV CBS Detroit March 1996 - June 1997
Detroit Public Television 1988 - 1996
Skills
Brand Development, Art Direction, Advertising, Graphic Design, Logo Design, Creative Direction, Creative Strategy, Outdoor Advertising, Integrated Marketing, Broadcast, Interactive Advertising, Direct Marketing, Creative Services, Interactive Marketing, Branding & Identity, Television, Storyboarding, Brochures, Packaging, Visual Communication, Concept Development, Direct Mail, Digital Media, Creative Problem Solving, Adobe Creative Suite, Marketing Communications, Corporate Branding, Digital Marketing, Graphics, Project Coordination, Multimedia, Corporate Identity, Brand Architecture, Typography, Interaction Design, Experience Design, Marketing Strategy, Digital Strategy, Illustrator, Photoshop, InDesign, Project Management, Web Design, Video Production
Education
Kendall College of Art and Design
Bachelor of Fine Arts (BFA)
Productions Plus – The Talent Shop October 2013 - Present
Big Daddy Beauty April 2012 - 2013
The Yaffe Group March 2011 - February 2012
Summit Sports August 2009 - March 2011
Mort Crim Communications January 2009 - April 2009
WJBK FOX 2 News Detroit January 2009 - April 2009
Skills
Blogging, Press Releases, Facebook, Social Media Marketing, Media Relations, Copywriting, Journalism, Television, Newspapers, Social Media, Market Research, Marketing Communications, Time Management, Advertising, Digital Marketing, Marketing Strategy, Email Marketing, Public Relations, Marketing
Education
Central Michigan University 2006 — 2009
Bachelor of Applied Arts, Integrated Public Relations
Central Michigan University 2005 — 2009
BAA, Public Relations, Journalism, Broadcasting
Muse Communications April 2014 - Present
Lowe Campbell Ewald February 2012 - March 2014
Campbell-Ewald March 2006 - January 2012
Daniel Brian & Associates May 2005 - March 2006
The Yaffe Group December 2004 - August 2005
Skills
Creative Direction, Television, Social Media, Radio, Outdoor Advertising, Management, Interactive Marketing, Interactive Advertising, Integrated Marketing, Creative Strategy, Digital Strategy, Advertising, Digital Marketing, Producing, Graphic Design, Art Direction, Digital Media, Writing, Brand Development, Content Strategy
Education
The Second City Training Center 2007 — 2008
Comedy Writing
Michigan State University 2000 — 2004
Bachelor’s degree in Communications, majoring in Advertising, Advertising
Sharrow Davies Townsend 2008 - 2012
Sharrow Davies Townsend 1990 - 2008
InfraRed Ocean Racing 1989 - 1995
Hewlett-Packard 1988 - 1989
The Yaffe Group 1983 - 1987
Skills
Sales, Corporate Development, Venture Capital, Start-ups, Business Strategy, Management Consulting, Entrepreneurship, Mergers, Strategic Partnerships, Entrepreneur, Executive Management, Strategic Planning, Business Planning, Private Equity, Business Development
Education
Michigan State University
B.S
University of Toronto - Rotman School of Management
MBA
Lau & Lau Associates, LLC June 2014 - Present
Carat USA April 2014 - June 2014
Valassis October 2012 - August 2013
Valassis Communications November 2010 - January 2012
Sussman Sikes & Associates June 1998 - June 2011
The Yaffe Group February 2009 - April 2010
Pappas Financial May 1992 - May 1999
Skills
Media Planning, Media Buying, Purchasing, Microsoft Excel, Microsoft Office, Office Administration, Marketing Communications, Strategic Sourcing, Organizational..., Customer Satisfaction, Flexibility, Problem Solving, Organization &..., QuickBooks, Continuous Improvement, Supply Chain, Project Coordination, Diplomacy, Training, Advertising, Integrated Marketing, Marketing, Digital Media, Contract Negotiation, Account Management, Relationship Marketing, Online Advertising, Social Media Marketing, Digital Marketing, Direct Mail, Social Media
Education
Mary Baldwin College 1975 — 1979
Lahser High School 1972 — 1975
The Mars Agency April 2015 - Present
The Mars Agency April 2013 - Present
MARS Advertising June 2012 - April 2013
MARS Advertising April 2010 - June 2012
The Yaffe Group June 2007 - July 2009
WKBD-TV January 2006 - March 2007
Angeleah's Dance Center 2004 - 2007
Doner Advertising March 2004 - June 2005
Yaffe & Company January 2001 - March 2004
Davison Oil & Gas May 1998 - January 2001
Skills
Media Buying, Media Planning, Digital Media, Advertising, Outdoor Advertising, Marketing Communications, Radio, Marketing Strategy, Digital Marketing, Account Management, Television, Online Advertising, Media Strategy, Strategic Planning, Marketing, Broadcast, Google Adwords, Market Research, Budget, SEM, Digital Strategy, Mobile Marketing
Education
University of Michigan-Flint 1998 — 2002
The Yaffe Group March 2013 - Present
Sussman Sikes & Associates July 2009 - March 2013
Sussman Sikes & Associates January 1996 - December 2004
Skills
Media Planning, Media Buying, Integrated Marketing, Digital Media, Advertising, Digital Marketing, Online Advertising, Social Media Marketing, Broadcast, Outdoor Advertising, Television, Marketing Communications, Social Media, Media Relations, Press Releases, Marketing Strategy, Radio, Creative Direction, Account Management, Advertising Sales, Public Relations, New Media
Education
Michigan State University 1976 — 1980
BS
Carat USA March 2014 - Present
Universal McCann July 2012 - March 2014
BrightRoll March 2012 - July 2012
Starcom MediaVest Group February 2011 - March 2012
Starcom MediaVest Group March 2010 - February 2011
PHD Detroit June 2005 - February 2010
The Yaffe Group May 2004 - June 2005
Palace Sports & Entertainment January 2004 - April 2004
Skills
Media Planning, Planning, Media Strategy, Media Buying, Digital Media, Online Advertising, Digital Strategy, Mobile Media, Client Relationship..., Advertising, New Media, Rate Negotiation, DoubleClick, Account Management, comScore, Emerging Media, Outdoor Advertising, Online Video Strategy, Digital Marketing, Salesforce.com, Scarborough Research, Kantar, Broadcast Television, Direct Response..., Integrated Media, Interactive Marketing, Email Marketing, PPC, Traditional Media, SEM, Integrated Marketing, Online Marketing, Mobile Marketing, Strategy, Advertising Sales
Education
Grand Valley State University 1999 — 2003
B.A., Advertising with minor in Business
Walled Lake Central High School 1995 — 1999
Commonwealth//McCann October 2013 - Present
The Edge of the World August 1977 - Present
Team Detroit May 2004 - October 2013
The Yaffe Group 2003 - 2004
Skills
Advertising, Integrated Marketing, Copywriting, Creative Strategy, Social Media Marketing, Social Media, Creative Direction, Digital Media, Digital Strategy, Interactive Advertising, Digital Marketing, Brand Development, Cross-functional Team..., Direct Mail, Craft Beer
Education
Michigan State University 1999 — 2002
iConnect September 2014 - Present
CSC February 2012 - August 2014
University Office Technologies (UTEC) January 2009 - February 2012
Ron Rose Milagro 1995 - 2008
The Yaffe Group 1994 - 1995
Bozell 1992 - 1994
Skills
Sales, Solution Selling, New Business Development, Account Management, SaaS, Customer Service, Training, CRM, Salesforce.com, Creative Direction, Sound, Audio Post Production, Editing, Advertising, Commercials, Radio, Strategy, Leadership, Management
Education
University of Michigan
BA, Psychology/Communications
Detroit Catholic Central High School
College preparatory
The Recording Workshop
Audio Engineering
RE:STYLE Home Staging and Redesign Home Staging ConsultantKeller Williams Brighton2005 - Present
Meridian Advertising 1998 - 2004
Meridian, Inc. 1998 - 2004
Yaffe and Co. 1990 - 1998
The Yaffe Group 1990 - 1997
Yaffe & Company Advertising 1990 - 1997
Skills
Interior Design, Home Staging, Sellers, Real Estate, Buyer Representation, Referrals, First Time Home Buyers, Marketing, Single Family Homes, Competitive Analysis, Foreclosures, REO, Advertising, Sales, Short Sales, Investment Properties, Art Direction, Renovation, Relocation, Creative Writing, Buyers, Luxury, New Home Sales, Small Business, Residential Homes, Listings, Real Estate Transactions, Condos, Selling, Investors, Seniors, Real Property, ABR, Real Estate Development
Education
University of Michigan 1969 — 1973
Bachelor of Science in Design, Advertising, Photography
The Yaffe Group April 2014 - Present
The Yaffe Group April 2012 - Present
Summit Health, Inc. November 2011 - April 2012
Summit Health, Inc. September 2010 - October 2011
Hospice of Michigan April 2010 - September 2010
First Media Group January 2010 - September 2010
Detroit Zoological Society August 2009 - December 2009
Skills
Copywriting, Press Releases, Event Planning, Public Relations, Media Relations
Education
Wayne State University 2009 — 2011
MA, Public Relations
University of Michigan 2003 — 2007
BFA, Art & Design, English
The Yaffe Group January 1958 - Present
Skills
Advertising, Marketing Communications, Digital Marketing, Marketing Strategy, Marketing, Social Media Marketing, Social Media, Digital Media, Strategic Planning, New Business Development
Education
University of Michigan - Stephen M. Ross School of Business 1956 — 1958
BBA, MBA