Backer & Spielvogel

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Backer & Spielvogel Employees

Employee
Years
Job
Industry
Howard Sherman Howard Sherman Greater New York City Area Details
Howard Sherman's Backer & Spielvogel Experience 1986 - 1990
Job Global CEO at Doremus
Industry Marketing and Advertising
Experience
Doremus  August 2003 - Present
SS+K  November 1998 - July 2003
AngottiThomasHedge   1989 - 1998
Backer & Spielvogel   1986 - 1990
Backer & Spielvogel   1986 - 1990
Backer & Spielvogel   1986 - 1990

Skills
Integrated Marketing, B2B Marketing, B2B, Marketing Communications, Digital Strategy, Interactive Marketing, Brand Development, Creative Direction, Marketing Strategy, Seeing the Bigger..., Social Media Marketing, Advertising, Account Management, Creative Strategy, Digital Marketing, Strategic Leadership, Relationship Marketing, Direct Mail, Digital Media, Corporate Branding, Media Planning, Strategic Partnerships, Interactive Advertising, Direct Marketing, Brand Architecture, Brand Awareness, Content Strategy, Outdoor Advertising, Media Buying, SEM, Multi-channel Marketing, Email Marketing, Brand Management, Mobile Marketing, Branding & Identity, Online Advertising, Customer Insight

Education
Boston University
BS/BA, Marketing/Psychology

Boston University
Bachelor of Science, Marketing and Psychology

Brad Adgate Brad Adgate Greater New York City Area Details
Brad Adgate's Backer & Spielvogel Experience September 1980 - November 1984
Job SVP, Research at Horizon Media, Inc.
Industry Research
Experience
Horizon Media, Inc.   July 1998 - Present
International Family Entertainment  April 1993 - July 1998
Group W Satellite Communications  June 1991 - April 1993
Turner Broadcasting  August 1990 - June 1991
LBS Communications   September 1986 - June 1990
Saatchi & Saatchi Compton   June 1984 - August 1986
Backer & Spielvogel   September 1980 - November 1984

Skills
Research, Television, Media Research, Radio, Consumer Insights, Media Buying, Digital Strategy, Marketing Research, Outdoor Advertising, Digital Media, Strategy, Customer Insight, Media Planning, Analytics, Quantitative Research, Omniture, Media Strategy, Advertising Research, Market Research, Integrated Marketing, Digital Marketing, Marketing, New Media, Mobile Marketing, Advertising, Nielsen, Survey Design, Audience Measurement, Social Media, Marketing Strategy, Qualitative Research, Broadcast, Segmentation, comScore, Competitive Intelligence, Interactive Marketing, Primary Research, Direct Marketing, Consumer Behaviour, Competitive Analysis, Social Media Measurement, Mobile Advertising, Consumer Insight

Education
Jacksonville University
B.S., History & Political Science

The Wheatley School
High School

Bob Gale Bob Gale Greater Los Angeles Area Details
Bob Gale's Backer & Spielvogel Experience June 1987 - April 1992
Job Owner, Career Coach, Executive Recruiter at Gale Executive Recruiting
Industry Staffing and Recruiting
Experience
Gale Executive Recruiting , galeco llc   November 2004 - Present
FCB Global  August 2000 - October 2004
FCB Global  1997 - 2000
Backer Spielvogel Bates  May 1992 - July 1997
Backer & Spielvogel   June 1987 - April 1992
Pizza Hut  July 1983 - May 1987

Skills
Recruiting, Advertising, Strategy, Leadership, Marketing Communications, Executive Search, Account Management, Marketing Strategy, Marketing, Integrated Marketing, Advertising Management, Strategic Planning, Talent Management, Management, Creative Strategy, Online Social Networking, Brand Management, Social Media, Career Development..., Cultural Analysis, Coaching, Marketing Management, Brand Equity, Brand Architecture, Interactive Marketing, Retail, Public Relations, Digital Strategy, Agency Leadership, Brand Development, Witchcraft, Executive Coaching, Personal Branding, Online Marketing, Customer Insight, New Business Development, Relationship Marketing, Brand Awareness, Social Marketing, Corporate Branding, Social Networking, Team Management, Market Research, Positioning, Strategic Thinking, Digital Marketing, Social Media Marketing

Education
University of Central Missouri   1976 — 1980
BA

John F. Kelly John F. Kelly Greater New York City Area Details
John F. Kelly's Backer & Spielvogel Experience 1980 - 1984
Job Higher Education Marketing
Industry Marketing and Advertising
Experience
Heeger/Kelly Higher Education Consultants   2008 - Present
Brown Kelly O'Neill & Partners   2003 - 2010
Distance Learning Today   January 2007 - December 2008
Biederman, Kelly, Krimstein & Partners   1984 - 2001
Backer & Spielvogel   1980 - 1984
Ogilvy & Mather  1973 - 1980
McCann Erickson  1969 - 1973

Skills
Retail, New Business Development, Magazines, Creative Development, Marketing Strategy, Integrated Marketing, Direct Marketing, Strategic Planning, Marketing Communications, Promotions, Strategy Development, B2B, Advertising, Higher Education, Strategy, Creative Direction, Market Research, Digital Marketing, Brand Development, Start-ups, Social Media Marketing, Online Advertising, Online Marketing, Digital Media, Email Marketing, Interactive Marketing, Direct Mail, Creative Strategy, Copywriting, Mobile Marketing

Education
Baruch College, City University of New York (CUNY)   1970 — 1973
MBA, Marketing (thesis short)

Fordham University   1961 — 1965
BS, Political Philosophy

Roe Astuto Roe Astuto Los Angeles, California Details
Roe Astuto's Backer & Spielvogel Experience January 1983 - August 1990
Job Director, Marketing Strategy NBC Entertainment
Industry Marketing and Advertising
Experience
NBC Entertainment  February 2010 - Present
Regional Collegiate Sports TV & Broadband Destination   December 2008 - April 2009
LUSH PUPPY LLC   May 2005 - February 2009
E! Entertainment Television & Style Network   January 2004 - April 2005
E! Entertainment Television & Style Network   April 2000 - December 2003
Us Magazine  February 1999 - April 2000
TV Guide  July 1996 - February 1999
TV Guide  July 1994 - July 1996
Bates USA  September 1990 - June 1994
Backer & Spielvogel   January 1983 - August 1990

Skills
Media Sales, SEO, Public Relations, Brand Development, Broadcast, Media Planning, Social Media, Digital Marketing, Marketing Strategy, Social Networking, Cable Television, CRM, Marketing, Sponsorship, Television, Integrated Marketing, Broadcast Television, Creative Direction, Advertising, Brand Management, Digital Media, Strategy

Education
Syracuse University   1978 — 1982
B.S., Advertising & Marketing

Barry Rothschild Barry Rothschild Cleveland/Akron, Ohio Area Details
Barry Rothschild's Backer & Spielvogel Experience June 1984 - July 1986
Job Marketing Consultant
Industry Marketing and Advertising
Experience
Rothschild / Marketing Engine   January 2009 - Present
Infosys  May 2011 - September 2013
Photoco, Inc.   November 2006 - January 2009
Levin Consulting  May 2000 - October 2006
Marketing Communications Services   1994 - 2000
Image Paths   1991 - 1994
Kahn Communicatoins   1989 - 1991
Technology Solutions, Inc.   1986 - 1989
Backer & Spielvogel   June 1984 - July 1986

Skills
Product Marketing, Strategy, Marketing Strategy, Marketing, Marketing Communications, Business Development, Product Development, Sales, Account Management, Management, Publicity, B2B, Competitive Analysis, Public Relations, Strategic Partnerships, Licensing, Mergers & Acquisitions, Press Releases, Thought Leadership, Team Leadership, Challenger Messaging, Strategic Planning

Education
Indiana University Bloomington   1980 — 1984
Bachelor of Arts, Communications

Orange High School

David Gottlieb David Gottlieb Charlotte, North Carolina Area Details
David Gottlieb's Backer & Spielvogel Experience 1984 - 1988
Job Senior Producer
Industry Motion Pictures and Film
Experience
City Beach Films   1989 - Present
Paradox Films   2005 - 2007
Earle Palmer Brown Advertising  1988 - 1990
Backer & Spielvogel   1984 - 1988

Skills
Director, Cinematographer, Editor and Visual..., Graphics, Video, Film, Sound, Commercials, Directing Talent, Entertainment, Producing, Broadcast, Television, Video Production, Food, Advertising, Video Editing, Post Production, Camera, Editing, Photography, Music Videos, Film Production, HD Video, Media Production, Short Films, Broadcast Television, New Media, Documentaries, Digital Media, Directing, Production Managment, Multimedia, Radio, Final Cut Pro, Storytelling

Education
Emerson College   1979 — 1983
BS, Film, Video, Audio

Emerson College
BS, Film and Video

Randolph Lindel Randolph Lindel Greater Boston Area Details
Randolph Lindel's Backer & Spielvogel Experience 1979 - 1993
Job Marketing and Advertising Strategy Consulting
Industry Management Consulting
Experience
Westport Consulting Group, Inc.   1997 - Present
Blue Hill Troupe, Ltd.   1970 - 2013
Bliss, Gouverneur & Associates   1993 - 2006
Westport Consulting Group   1995 - 2002
Backer Spielvogel Bates  1987 - 1993
Backer & Spielvogel   1979 - 1993

Skills
Strategic Communications, Marketing Strategy, Thought Leadership, Creative Strategy, Writing, Organizational..., Corporate Communications, Integrated Marketing, Social Media, Public Relations, Advertising, Digital Strategy, Entrepreneurship, Internal Communications

Education
University of Washington   1967 — 1970
MBA, Marketing

Harvard University   1962 — 1966
AB, American Government

David Allen Ibsen David Allen Ibsen San Francisco, California Details
David Allen Ibsen's Backer & Spielvogel Experience May 1986 - August 1988
Job CEO / Executive Advisor + Business Strategy
Industry Management Consulting
Experience
FIVE MEETINGS BEFORE LUNCH   September 1998 - Present
FIVE THOT   January 2012 - Present
5 Blogs Before Lunch   August 2005 - January 2012
TechTV  May 1997 - September 1998
Young & Rubicam  August 1994 - May 1997
Ogilvy & Mather  April 1993 - August 1994
Team One  August 1988 - April 1993
Backer & Spielvogel   May 1986 - August 1988
Disneyland  August 1981 - September 1986

Skills
Creative Development, Business Strategy, Social Media Marketing, Advertising, Strategic Consulting, Emerging Media, Digital Strategy, Brand Development, Creative Strategy, Integrated Marketing, Social Marketing, Digital Media, Marketing Strategy, Online Marketing, Customer Acquisition, Brand Awareness, Customer Engagement, Marketing Communications, Experiential Marketing, Social Media, Content Strategy, Content Marketing, Social Networking Sites, Thought Leadership, Web Strategy, Corporate Branding, Word Of Mouth Marketing, Online Branding, Blogging, Online Reputation..., Internet Strategy, Content Creation, Content Development, B2C, Interactive Advertising, Corporate Blogging, Multi-channel Marketing, Global Branding, B2C marketing, Global Marketing, Inbound, Marketing ROI, Campaign Development, New Media, Social Networking, Interactive Marketing..., Brand Communication, Marketing Management, Consumer Insights, Start-up Consulting

Education
California State University-Fullerton   1981 — 1985
BA

Irvine High School   1978 — 1981

Jamie Stern Jamie Stern Greater New York City Area Details
Jamie Stern's Backer & Spielvogel Experience 1984 - 1987
Job Freelance Art/Content Producer
Industry Marketing and Advertising
Experience
TBWA/Chiat/Day, Grey Healthcare Group, DDB, Grey, JUICE Pharma, FCB, McGarryBowen, Evoke Health   February 2013 - Present
Ogilvy & Mather  2004 - December 2012
Bates USA  1994 - 2004
Backer Spielvogel Bates  1987 - 1994
Backer & Spielvogel   1984 - 1987

Skills
Art, Creative Strategy, Interactive Advertising, Creative Direction, Outdoor Advertising, Integrated Marketing, Relationship Marketing, Concept Development, Digital Media, Digital Strategy, Direct Mail, Art Direction, Online Advertising, Corporate Branding, Interactive Marketing, Advertising, Digital Marketing, Corporate Identity, Illustrator, Photography, Negotiation, Marketing Communications, Brand Architecture, Production Art, Brand Development, Content Strategy, Graphics, Video, Branding & Identity, Copywriting, New Media, Post Production, Editorial, Social Media Marketing, Visual Arts, Direct Marketing, User Experience, Mobile Marketing, Magazines, Television, Email Marketing, Graphic Design, Interactive Media, Video Production, Brand Awareness, Adobe Creative Suite, Media Planning

Education
Long Island University, C.W. Post Campus
BS magna cum laude

New York University
Graduate Classes in Art History and Photography

School of Visual Arts
Graphic Design in Advertising

Amy Giovanini Amy Giovanini Greater Minneapolis-St. Paul Area Details
Amy Giovanini's Backer & Spielvogel Experience 1983 - 1986
Job Strategic Marketing Consultant Branding, New Products & Business Development
Industry Marketing and Advertising
Experience
G&S Insights, LLC Strategic Marketing   January 2005 - Present
Capella Education Company  January 2004 - December 2004
Land O'Lakes  September 2000 - January 2004
iPool   March 2000 - September 2000
The Pillsbury Company  1996 - 2000
Levi Strauss & Co. (Poland)   1994 - 1995
Peace Corps  1992 - 1993
The Pillsbury Company  1987 - 1992
Backer & Spielvogel   1983 - 1986

Education
New York University - Leonard N. Stern School of Business
MBA

University of Denver
BSBA

Renee Mandis Renee Mandis Westport, Connecticut Details
Renee Mandis's Backer & Spielvogel Experience September 1985 - September 1987
Job Principal/CoCreative Director
Industry Marketing and Advertising
Experience
wsaa, inc.   October 1989 - Present
Ammirati & Puris  June 1987 - June 1989
Backer & Spielvogel   September 1985 - September 1987

Education
School of Visual Arts   1984 — 1985
Copywriting

Binghamton University   1980 — 1984
Bachelor of Arts (B.A.), English Literature and Spanish Literature

Far Rockaway High School

Tori Glendinning Pough Tori Glendinning Pough Greater New York City Area Details
Tori Glendinning Pough's Backer & Spielvogel Experience 1983 - 1986
Job Freelance Integrated Media Sales & Marketing Specialist
Industry Marketing and Advertising
Experience
Time Inc.  August 2015 - Present
Cox Digital Solutions  January 2011 - December 2011
Conde Nast  March 1999 - August 2009
Sunset Magazine  August 1996 - February 1999
Working Mother Media  August 1993 - August 1996
Seventeen Magazine  January 1989 - August 1993
Backer & Spielvogel   1983 - 1986
Backer & Spielvogel   1983 - 1985

Skills
Integrated Marketing, Digital Media, Media Planning, Digital Marketing, Blogging, Publishing, Strategic Partnerships, Advertising, Strategy, New Business Development, Creative Direction, Account Management, Leadership, Sales, Brand Development, Marketing, SEM, Editorial, Management, CRM, Online Advertising, Digital Strategy

Education
Southern Methodist University
MBA, Marketing

Syracuse University
B.S., Advertising

Rollins College

Jeff Pappalardo Jeff Pappalardo Buffalo/Niagara, New York Area Details
Jeff Pappalardo's Backer & Spielvogel Experience 1984 - 1987
Job Partner/Creative Director, Crowley Webb and Associates
Industry Marketing and Advertising
Experience
Crowley Webb and Associates  October 1994 - Present
Ryan Drossman & Partners   1991 - 1994
Anderson & Lembke/Chiat Day   1988 - 1991
Ally & Gargano  1987 - 1988
Backer & Spielvogel   1984 - 1987
New York Magazine  1982 - 1983

Skills
Creative Direction, Art Direction, Creative Strategy, Logo Design, Graphic Design, Integrated Marketing, Digital Marketing, Advertising, Direct Mail, Corporate Identity, Corporate Branding, Concept Development, Brand Development, Email Marketing, Marketing Communications, Adobe Creative Suite, Typography, Digital Strategy, Direct Marketing, Copywriting

Education
Leadership Buffalo   2014 — 2014

Syracuse University   1978 — 1982
Bachelor's Degree, Advertising Design

Lisa Abbatiello Lisa Abbatiello Greater New York City Area Details
Lisa Abbatiello's Backer & Spielvogel Experience 1982 - 1983
Job CEO at masius Publicis Consultants
Industry Marketing and Advertising
Experience
masius Publicis Consultants   2001 - Present
Clarion Marketing and Communications  1990 - 2001
Block & Nardizzi   1986 - 1990
Paddington Corporation   1983 - 1986
Backer & Spielvogel   1982 - 1983
McCaffrey & McCall  1979 - 1982

Education
University of Bridgeport

Robert Duffner Robert Duffner Greater Philadelphia Area Details
Robert Duffner's Backer & Spielvogel Experience 1986 - 1987
Job Owner, bdirect
Industry Marketing and Advertising
Experience
bdirect   November 2003 - Present
Time Life  July 1998 - October 2003
Colonial Penn Life Insurance  1988 - 1998
Backer & Spielvogel   1986 - 1987

Education
Temple University   1982 — 1985
Bachelor of Business Administration (BBA), Marketing / Management

Rob Kolker Rob Kolker Greater New York City Area Details
Rob Kolker's Backer & Spielvogel Experience January 1984 - April 1988
Job Management Consultant
Industry Entertainment
Experience
Red Letter Entertainment   1998 - 2014
Abrams Artists Agency  June 1990 - November 1997
Backer & Spielvogel   January 1984 - April 1988

Skills
Social Media, Marketing, Advertising, Creative Direction, Social Networking, Brand Development, Public Relations, Event Planning, Social Media Marketing

Education
American University
Bachelor of Arts (BA), Communication and Media Studies

Ford Models

Nancy Cannon Nancy Cannon Fairfield, Connecticut Details
Nancy Cannon's Backer & Spielvogel Experience 1984 - 1989
Job Education Specialist
Industry Education Management
Experience
Yankelovich  November 1991 - June 2004
Yankelovich Partners  1991 - 2004
Backer & Spielvogel   1984 - 1989
Benton & Bowles  1981 - 1983

Education
St. Lawrence University   1977 — 1981
BA, Economics

Mark Sadowski Mark Sadowski Greater New York City Area Details
Mark Sadowski's Backer & Spielvogel Experience 1981 - 1987
Job CFO at Greater Than One, Inc.
Industry Marketing and Advertising
Experience
Greater Than One, Inc.   CFOThe Bravo Group2005 - 2007
Bates North America   1997 - 2007
Bates Worldwide  1994 - 1997
Backer Spielvogel Bates Worldwide   1988 - 1994
Backer Spielvogel Bates New York   1987 - 1988
Backer & Spielvogel   1981 - 1987

Skills
Budgets, Financial Reporting, Integrated Marketing, Strategy, Digital Strategy, Strategic Planning, Mobile Marketing, Analytics, Digital Media, Social Media Marketing, Online Advertising, Digital Marketing, Relationship Marketing, Advertising, Marketing Strategy, Interactive Marketing, Marketing, Accounting

Education
State University of New York College at Plattsburgh   1977 — 1981
Bachelor of Science Degree, Accounting

Jeanette Weil Jeanette Weil Greater New York City Area Details
Jeanette Weil's Backer & Spielvogel Experience January 1983 - January 1986
Job Broadcast Media Professional
Industry Broadcast Media
Experience
Retired and enjoying time to pursue personal interests and family  August 2014 - Present
Active International  May 2013 - Present
Hudson Barter Exchange   June 2011 - April 2013
Group M Motion   July 2008 - September 2009
Mediacom  January 1995 - January 2008
Grey Advertising  January 1993 - January 1995
D'Arcy  January 1992 - January 1993
Free-Lance  January 1990 - January 1992
Levine, Huntley, Schmidt   January 1986 - January 1990
Backer & Spielvogel   January 1983 - January 1986

Skills
Media Buying, Media Planning, Digital Media, Radio, Broadcast, Advertising, Television, Media Strategy, Integrated Marketing, New Media, Online Advertising, Digital Strategy, Creative Direction, Marketing Strategy

Education
City University of New York   1971 — 1975
Bachelor of Arts, Education

Queens College CUNY
Bachelor of Arts, Early Childhood Education

Steve Auerbach Steve Auerbach Greater New York City Area Details
Steve Auerbach's Backer & Spielvogel Experience August 1981 - August 1986
Job President at Auerbach & Company
Industry Broadcast Media
Experience
Auerbach & Company   May 1994 - Present
DeWitt Media  January 1992 - May 1994
Ally & Gargano  August 1986 - January 1992
Backer & Spielvogel   August 1981 - August 1986
BBDO  April 1979 - August 1981

Skills
Television, Broadcast, Social Media, Video Production, Video, Advertising, Marketing Strategy, Social Media Marketing, Strategic Planning, Marketing, Digital Media, Cable Television, Media Buying, Network Television, Integrated Marketing, New Media, Radio, Media Planning, New Business Development

Education
Baruch College   1967 — 1970
Bachelor of Business Administration (BBA), Advertising

University of Louisville   1966 — 1967

mindy gould mindy gould United States Details
mindy gould's Backer & Spielvogel Experience 1982 - 1986
Job
Industry
Experience
Brides Magazine  May 1998 - February 2000
Ladies' Home Journal  February 1989 - May 1998
Backer & Spielvogel   1982 - 1986
Backer & Spielvogel   1982 - 1986

Skills
Microsoft Excel, Microsoft Office, Microsoft Word, Advertising, Customer Service, Management, Marketing Strategy, Magazines, English, Sales, Public Speaking, Sales Management, Social Media, Strategic Planning, Budgets, Marketing, Teaching, New Business Development

Education
Boston University   1976 — 1980
Bachelor of Science (BS), Mass Communication/Media Studies