Backer & Spielvogel
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Backer & Spielvogel Employees
Doremus August 2003 - Present
SS+K November 1998 - July 2003
AngottiThomasHedge 1989 - 1998
Backer & Spielvogel 1986 - 1990
Backer & Spielvogel 1986 - 1990
Backer & Spielvogel 1986 - 1990
Skills
Integrated Marketing, B2B Marketing, B2B, Marketing Communications, Digital Strategy, Interactive Marketing, Brand Development, Creative Direction, Marketing Strategy, Seeing the Bigger..., Social Media Marketing, Advertising, Account Management, Creative Strategy, Digital Marketing, Strategic Leadership, Relationship Marketing, Direct Mail, Digital Media, Corporate Branding, Media Planning, Strategic Partnerships, Interactive Advertising, Direct Marketing, Brand Architecture, Brand Awareness, Content Strategy, Outdoor Advertising, Media Buying, SEM, Multi-channel Marketing, Email Marketing, Brand Management, Mobile Marketing, Branding & Identity, Online Advertising, Customer Insight
Education
Boston University
BS/BA, Marketing/Psychology
Boston University
Bachelor of Science, Marketing and Psychology
Horizon Media, Inc. July 1998 - Present
International Family Entertainment April 1993 - July 1998
Group W Satellite Communications June 1991 - April 1993
Turner Broadcasting August 1990 - June 1991
LBS Communications September 1986 - June 1990
Saatchi & Saatchi Compton June 1984 - August 1986
Backer & Spielvogel September 1980 - November 1984
Skills
Research, Television, Media Research, Radio, Consumer Insights, Media Buying, Digital Strategy, Marketing Research, Outdoor Advertising, Digital Media, Strategy, Customer Insight, Media Planning, Analytics, Quantitative Research, Omniture, Media Strategy, Advertising Research, Market Research, Integrated Marketing, Digital Marketing, Marketing, New Media, Mobile Marketing, Advertising, Nielsen, Survey Design, Audience Measurement, Social Media, Marketing Strategy, Qualitative Research, Broadcast, Segmentation, comScore, Competitive Intelligence, Interactive Marketing, Primary Research, Direct Marketing, Consumer Behaviour, Competitive Analysis, Social Media Measurement, Mobile Advertising, Consumer Insight
Education
Jacksonville University
B.S., History & Political Science
The Wheatley School
High School
Gale Executive Recruiting , galeco llc November 2004 - Present
FCB Global August 2000 - October 2004
FCB Global 1997 - 2000
Backer Spielvogel Bates May 1992 - July 1997
Backer & Spielvogel June 1987 - April 1992
Pizza Hut July 1983 - May 1987
Skills
Recruiting, Advertising, Strategy, Leadership, Marketing Communications, Executive Search, Account Management, Marketing Strategy, Marketing, Integrated Marketing, Advertising Management, Strategic Planning, Talent Management, Management, Creative Strategy, Online Social Networking, Brand Management, Social Media, Career Development..., Cultural Analysis, Coaching, Marketing Management, Brand Equity, Brand Architecture, Interactive Marketing, Retail, Public Relations, Digital Strategy, Agency Leadership, Brand Development, Witchcraft, Executive Coaching, Personal Branding, Online Marketing, Customer Insight, New Business Development, Relationship Marketing, Brand Awareness, Social Marketing, Corporate Branding, Social Networking, Team Management, Market Research, Positioning, Strategic Thinking, Digital Marketing, Social Media Marketing
Education
University of Central Missouri 1976 — 1980
BA
Heeger/Kelly Higher Education Consultants 2008 - Present
Brown Kelly O'Neill & Partners 2003 - 2010
Distance Learning Today January 2007 - December 2008
Biederman, Kelly, Krimstein & Partners 1984 - 2001
Backer & Spielvogel 1980 - 1984
Ogilvy & Mather 1973 - 1980
McCann Erickson 1969 - 1973
Skills
Retail, New Business Development, Magazines, Creative Development, Marketing Strategy, Integrated Marketing, Direct Marketing, Strategic Planning, Marketing Communications, Promotions, Strategy Development, B2B, Advertising, Higher Education, Strategy, Creative Direction, Market Research, Digital Marketing, Brand Development, Start-ups, Social Media Marketing, Online Advertising, Online Marketing, Digital Media, Email Marketing, Interactive Marketing, Direct Mail, Creative Strategy, Copywriting, Mobile Marketing
Education
Baruch College, City University of New York (CUNY) 1970 — 1973
MBA, Marketing (thesis short)
Fordham University 1961 — 1965
BS, Political Philosophy
NBC Entertainment February 2010 - Present
Regional Collegiate Sports TV & Broadband Destination December 2008 - April 2009
LUSH PUPPY LLC May 2005 - February 2009
E! Entertainment Television & Style Network January 2004 - April 2005
E! Entertainment Television & Style Network April 2000 - December 2003
Us Magazine February 1999 - April 2000
TV Guide July 1996 - February 1999
TV Guide July 1994 - July 1996
Bates USA September 1990 - June 1994
Backer & Spielvogel January 1983 - August 1990
Skills
Media Sales, SEO, Public Relations, Brand Development, Broadcast, Media Planning, Social Media, Digital Marketing, Marketing Strategy, Social Networking, Cable Television, CRM, Marketing, Sponsorship, Television, Integrated Marketing, Broadcast Television, Creative Direction, Advertising, Brand Management, Digital Media, Strategy
Education
Syracuse University 1978 — 1982
B.S., Advertising & Marketing
Rothschild / Marketing Engine January 2009 - Present
Infosys May 2011 - September 2013
Photoco, Inc. November 2006 - January 2009
Levin Consulting May 2000 - October 2006
Marketing Communications Services 1994 - 2000
Image Paths 1991 - 1994
Kahn Communicatoins 1989 - 1991
Technology Solutions, Inc. 1986 - 1989
Backer & Spielvogel June 1984 - July 1986
Skills
Product Marketing, Strategy, Marketing Strategy, Marketing, Marketing Communications, Business Development, Product Development, Sales, Account Management, Management, Publicity, B2B, Competitive Analysis, Public Relations, Strategic Partnerships, Licensing, Mergers & Acquisitions, Press Releases, Thought Leadership, Team Leadership, Challenger Messaging, Strategic Planning
Education
Indiana University Bloomington 1980 — 1984
Bachelor of Arts, Communications
Orange High School
City Beach Films 1989 - Present
Paradox Films 2005 - 2007
Earle Palmer Brown Advertising 1988 - 1990
Backer & Spielvogel 1984 - 1988
Skills
Director, Cinematographer, Editor and Visual..., Graphics, Video, Film, Sound, Commercials, Directing Talent, Entertainment, Producing, Broadcast, Television, Video Production, Food, Advertising, Video Editing, Post Production, Camera, Editing, Photography, Music Videos, Film Production, HD Video, Media Production, Short Films, Broadcast Television, New Media, Documentaries, Digital Media, Directing, Production Managment, Multimedia, Radio, Final Cut Pro, Storytelling
Education
Emerson College 1979 — 1983
BS, Film, Video, Audio
Emerson College
BS, Film and Video
Westport Consulting Group, Inc. 1997 - Present
Blue Hill Troupe, Ltd. 1970 - 2013
Bliss, Gouverneur & Associates 1993 - 2006
Westport Consulting Group 1995 - 2002
Backer Spielvogel Bates 1987 - 1993
Backer & Spielvogel 1979 - 1993
Skills
Strategic Communications, Marketing Strategy, Thought Leadership, Creative Strategy, Writing, Organizational..., Corporate Communications, Integrated Marketing, Social Media, Public Relations, Advertising, Digital Strategy, Entrepreneurship, Internal Communications
Education
University of Washington 1967 — 1970
MBA, Marketing
Harvard University 1962 — 1966
AB, American Government
FIVE MEETINGS BEFORE LUNCH September 1998 - Present
FIVE THOT January 2012 - Present
5 Blogs Before Lunch August 2005 - January 2012
TechTV May 1997 - September 1998
Young & Rubicam August 1994 - May 1997
Ogilvy & Mather April 1993 - August 1994
Team One August 1988 - April 1993
Backer & Spielvogel May 1986 - August 1988
Disneyland August 1981 - September 1986
Skills
Creative Development, Business Strategy, Social Media Marketing, Advertising, Strategic Consulting, Emerging Media, Digital Strategy, Brand Development, Creative Strategy, Integrated Marketing, Social Marketing, Digital Media, Marketing Strategy, Online Marketing, Customer Acquisition, Brand Awareness, Customer Engagement, Marketing Communications, Experiential Marketing, Social Media, Content Strategy, Content Marketing, Social Networking Sites, Thought Leadership, Web Strategy, Corporate Branding, Word Of Mouth Marketing, Online Branding, Blogging, Online Reputation..., Internet Strategy, Content Creation, Content Development, B2C, Interactive Advertising, Corporate Blogging, Multi-channel Marketing, Global Branding, B2C marketing, Global Marketing, Inbound, Marketing ROI, Campaign Development, New Media, Social Networking, Interactive Marketing..., Brand Communication, Marketing Management, Consumer Insights, Start-up Consulting
Education
California State University-Fullerton 1981 — 1985
BA
Irvine High School 1978 — 1981
TBWA/Chiat/Day, Grey Healthcare Group, DDB, Grey, JUICE Pharma, FCB, McGarryBowen, Evoke Health February 2013 - Present
Ogilvy & Mather 2004 - December 2012
Bates USA 1994 - 2004
Backer Spielvogel Bates 1987 - 1994
Backer & Spielvogel 1984 - 1987
Skills
Art, Creative Strategy, Interactive Advertising, Creative Direction, Outdoor Advertising, Integrated Marketing, Relationship Marketing, Concept Development, Digital Media, Digital Strategy, Direct Mail, Art Direction, Online Advertising, Corporate Branding, Interactive Marketing, Advertising, Digital Marketing, Corporate Identity, Illustrator, Photography, Negotiation, Marketing Communications, Brand Architecture, Production Art, Brand Development, Content Strategy, Graphics, Video, Branding & Identity, Copywriting, New Media, Post Production, Editorial, Social Media Marketing, Visual Arts, Direct Marketing, User Experience, Mobile Marketing, Magazines, Television, Email Marketing, Graphic Design, Interactive Media, Video Production, Brand Awareness, Adobe Creative Suite, Media Planning
Education
Long Island University, C.W. Post Campus
BS magna cum laude
New York University
Graduate Classes in Art History and Photography
School of Visual Arts
Graphic Design in Advertising
G&S Insights, LLC Strategic Marketing January 2005 - Present
Capella Education Company January 2004 - December 2004
Land O'Lakes September 2000 - January 2004
iPool March 2000 - September 2000
The Pillsbury Company 1996 - 2000
Levi Strauss & Co. (Poland) 1994 - 1995
Peace Corps 1992 - 1993
The Pillsbury Company 1987 - 1992
Backer & Spielvogel 1983 - 1986
Education
New York University - Leonard N. Stern School of Business
MBA
University of Denver
BSBA
wsaa, inc. October 1989 - Present
Ammirati & Puris June 1987 - June 1989
Backer & Spielvogel September 1985 - September 1987
Education
School of Visual Arts 1984 — 1985
Copywriting
Binghamton University 1980 — 1984
Bachelor of Arts (B.A.), English Literature and Spanish Literature
Far Rockaway High School
Time Inc. August 2015 - Present
Cox Digital Solutions January 2011 - December 2011
Conde Nast March 1999 - August 2009
Sunset Magazine August 1996 - February 1999
Working Mother Media August 1993 - August 1996
Seventeen Magazine January 1989 - August 1993
Backer & Spielvogel 1983 - 1986
Backer & Spielvogel 1983 - 1985
Skills
Integrated Marketing, Digital Media, Media Planning, Digital Marketing, Blogging, Publishing, Strategic Partnerships, Advertising, Strategy, New Business Development, Creative Direction, Account Management, Leadership, Sales, Brand Development, Marketing, SEM, Editorial, Management, CRM, Online Advertising, Digital Strategy
Education
Southern Methodist University
MBA, Marketing
Syracuse University
B.S., Advertising
Rollins College
Crowley Webb and Associates October 1994 - Present
Ryan Drossman & Partners 1991 - 1994
Anderson & Lembke/Chiat Day 1988 - 1991
Ally & Gargano 1987 - 1988
Backer & Spielvogel 1984 - 1987
New York Magazine 1982 - 1983
Skills
Creative Direction, Art Direction, Creative Strategy, Logo Design, Graphic Design, Integrated Marketing, Digital Marketing, Advertising, Direct Mail, Corporate Identity, Corporate Branding, Concept Development, Brand Development, Email Marketing, Marketing Communications, Adobe Creative Suite, Typography, Digital Strategy, Direct Marketing, Copywriting
Education
Leadership Buffalo 2014 — 2014
Syracuse University 1978 — 1982
Bachelor's Degree, Advertising Design
masius Publicis Consultants 2001 - Present
Clarion Marketing and Communications 1990 - 2001
Block & Nardizzi 1986 - 1990
Paddington Corporation 1983 - 1986
Backer & Spielvogel 1982 - 1983
McCaffrey & McCall 1979 - 1982
Education
University of Bridgeport
bdirect November 2003 - Present
Time Life July 1998 - October 2003
Colonial Penn Life Insurance 1988 - 1998
Backer & Spielvogel 1986 - 1987
Education
Temple University 1982 — 1985
Bachelor of Business Administration (BBA), Marketing / Management
Red Letter Entertainment 1998 - 2014
Abrams Artists Agency June 1990 - November 1997
Backer & Spielvogel January 1984 - April 1988
Skills
Social Media, Marketing, Advertising, Creative Direction, Social Networking, Brand Development, Public Relations, Event Planning, Social Media Marketing
Education
American University
Bachelor of Arts (BA), Communication and Media Studies
Ford Models
Yankelovich November 1991 - June 2004
Yankelovich Partners 1991 - 2004
Backer & Spielvogel 1984 - 1989
Benton & Bowles 1981 - 1983
Education
St. Lawrence University 1977 — 1981
BA, Economics
Greater Than One, Inc. CFOThe Bravo Group2005 - 2007
Bates North America 1997 - 2007
Bates Worldwide 1994 - 1997
Backer Spielvogel Bates Worldwide 1988 - 1994
Backer Spielvogel Bates New York 1987 - 1988
Backer & Spielvogel 1981 - 1987
Skills
Budgets, Financial Reporting, Integrated Marketing, Strategy, Digital Strategy, Strategic Planning, Mobile Marketing, Analytics, Digital Media, Social Media Marketing, Online Advertising, Digital Marketing, Relationship Marketing, Advertising, Marketing Strategy, Interactive Marketing, Marketing, Accounting
Education
State University of New York College at Plattsburgh 1977 — 1981
Bachelor of Science Degree, Accounting
Retired and enjoying time to pursue personal interests and family August 2014 - Present
Active International May 2013 - Present
Hudson Barter Exchange June 2011 - April 2013
Group M Motion July 2008 - September 2009
Mediacom January 1995 - January 2008
Grey Advertising January 1993 - January 1995
D'Arcy January 1992 - January 1993
Free-Lance January 1990 - January 1992
Levine, Huntley, Schmidt January 1986 - January 1990
Backer & Spielvogel January 1983 - January 1986
Skills
Media Buying, Media Planning, Digital Media, Radio, Broadcast, Advertising, Television, Media Strategy, Integrated Marketing, New Media, Online Advertising, Digital Strategy, Creative Direction, Marketing Strategy
Education
City University of New York 1971 — 1975
Bachelor of Arts, Education
Queens College CUNY
Bachelor of Arts, Early Childhood Education
Auerbach & Company May 1994 - Present
DeWitt Media January 1992 - May 1994
Ally & Gargano August 1986 - January 1992
Backer & Spielvogel August 1981 - August 1986
BBDO April 1979 - August 1981
Skills
Television, Broadcast, Social Media, Video Production, Video, Advertising, Marketing Strategy, Social Media Marketing, Strategic Planning, Marketing, Digital Media, Cable Television, Media Buying, Network Television, Integrated Marketing, New Media, Radio, Media Planning, New Business Development
Education
Baruch College 1967 — 1970
Bachelor of Business Administration (BBA), Advertising
University of Louisville 1966 — 1967
Brides Magazine May 1998 - February 2000
Ladies' Home Journal February 1989 - May 1998
Backer & Spielvogel 1982 - 1986
Backer & Spielvogel 1982 - 1986
Skills
Microsoft Excel, Microsoft Office, Microsoft Word, Advertising, Customer Service, Management, Marketing Strategy, Magazines, English, Sales, Public Speaking, Sales Management, Social Media, Strategic Planning, Budgets, Marketing, Teaching, New Business Development
Education
Boston University 1976 — 1980
Bachelor of Science (BS), Mass Communication/Media Studies