Industry: Subsidiary

Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. CEO: Peter B. Wilson Jr. (Sep 2011–) Founded: 1992 Parent organizations: NBTY, The Nature's Bounty Co Product types: Nutrition, Energy Bar

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