Brand Now

Industry: Book by Nick Westergaard

Description

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. ... Google Books Originally published: December 20, 2017 Author: Nick WestergaardGet BookAudibleSubscription · audiobookGet bookGoogle Play BooksFrom $11.99 · audiobook, ebookGet book audiobook $16.95 ebook $11.99Barnes & Noble$11.99 · ebookGet bookKobo$11.99 · ebookGet bookaudiobooks.comSubscription · audiobookGet bookMore providers

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Brand Now Employees

Employee
Years
Job
Industry
Allison Dryja Allison Dryja Brooklyn, New York Details
Allison Dryja's Brand Now Experience July 2013 - June 2014
Job Embodiment Coach + Emotional Eating Expert
Industry Health, Wellness and Fitness
Experience
Allison Dryja   June 2014 - Present
Brand Now   July 2013 - June 2014
Consumer Dynamics  December 2011 - July 2013
LanguageWorks  March 2008 - November 2011
Stephen Haller Gallery  January 2008 - March 2008
International Language Academy   September 2006 - November 2007

Skills
Market Research, Marketing Communications, Marketing, Integrated Marketing, Positioning, Marketing Strategy, Consumer Insight, Editing, French, Global Marketing, Consumer Behaviour, Business Strategy, Proofreading, PowerPoint, Intuitive Eating, Nutrition, Wellness Coaching, Lifestyle Coaching, Healthy Eating, Coaching, Nutritional Counseling, Body Image, Personal Development, Wellness, Emotional Intelligence, Healthy Lifestyles, Self-confidence, Self-esteem, Self Management, Nutrition Education, Eating, Binge Eating, Emotional Design, Emotional Problems, Emotional Freedom, Creative Problem Solving, Emotional Branding, Fresh Ideas, Idea Generation, Branding Ideas, Global Strategy, Proficient Typing Skills, Consumer Goods, Personal Branding

Education
Hamilton College   2002 — 2006
Bachelors of Arts, French Language, Studio Art

Newton Country Day School   1998 — 2002
HS Diploma

Eva Lesko Natiello Eva Lesko Natiello Greater New York City Area Details
Eva Lesko Natiello's Brand Now Experience May 2013 - Present
Job Author of THE MEMORY BOX; Marketing & Public Relations Consultant; Writer; Speaker
Industry Writing and Editing
Experience
Brand Now   May 2013 - Present
Independent  January 2008 - Present
Estee Lauder, Origins  1999 - 2000
Clinique  1993 - 1999
Prescriptives  1989 - 1993

Skills
Writer, Creative Marketing..., Communications and..., Copywriting, Blogging, Media Relations, Public Relations, Corporate Communications, Marketing, Advertising, Marketing Strategy, Integrated Marketing, Public Speaking, Event Management

Education
State University of New York at Albany   1982 — 1986

University at Albany, SUNY

Carter Jackson Carter Jackson Greater New York City Area Details
Carter Jackson's Brand Now Experience March 2006 - October 2012
Job Senior Client Manager at American Express
Industry Marketing and Advertising
Experience
American Express  May 2015 - Present
American Express  May 2013 - May 2015
Serve an American Express Company  November 2012 - May 2013
American Express  July 2007 - November 2012
d.i.r.t. company   February 2011 - October 2012
Brand Now   March 2006 - October 2012
Independent Entertainment Professional  2000 - 2010
Neighborhood Playhouse  1905 - 1907

Skills
Marketing, Innovation, Brand Management, Marketing Strategy, Retail, Project Management, Partner Management, Management, Creative Problem Solving, Product Naming, Copywriting, Creative Writing, Creative Executions, Producing, Performing Arts, Voice Over, Entertainment, Acting, Theatre, Strategic Planning, Social Media, Strategy, Writing

Education
Dartmouth College   1901 — 1905
Bachelor of Arts (BA), English & Creative Writing, 3.58

Neighborhood Playhouse School of the Theater
Certificate, Meisner-based Conservatory Actor Training

University School

Ashley Culver Ashley Culver Greater New York City Area Details
Ashley Culver's Brand Now Experience August 2011 - Present
Job Chief Design Officer at Brand Now
Industry Design
Experience
Brand Now   August 2011 - Present
Culversaurus   January 2010 - Present
Pratt Institute  September 2008 - June 2011
Lincoln Financial Group  May 2008 - September 2008
Clark Creative Group  May 2008 - August 2008
Jefferson Pilot Financial  May 2006 - September 2006
Neighborhoods Magazine   May 2006 - May 2006

Skills
Packaging, Photography, Posters, InDesign, Illustrator, Adobe Creative Suite, Graphic Design, Typography, Art Direction, Concept Development, Mac, Branding & Identity, Creative Direction, Logo Design, Photoshop, Corporate Identity, Interaction Design, Layout, Web Design, Flash, Brand Development, Creative Strategy, Illustration, Brochures, Graphics, Visual Communication

Education
Pratt Institute   2008 — 2010
MS, Packaging Design

The Maryland Institute College of Art   2004 — 2008
BFA, Graphic Design

Laura Lee Gulledge Laura Lee Gulledge Brooklyn, New York Details
Laura Lee Gulledge's Brand Now Experience March 2012 - June 2012
Job Artist at Freelance
Industry Publishing
Experience
Abrams Books  July 2009 - Present
Freelancer  December 2007 - Present
Freelance  April 2007 - Present
Brand Now   March 2012 - June 2012
Spaeth Design  August 2007 - November 2011
Private Family  April 2007 - September 2009
The Artful Lodger   August 2004 - December 2006
Cobalt Designs   August 2004 - November 2006
Louisa County Public Schools  August 2002 - June 2004

Skills
Fine Art, Writing, Comics, Graphic Novels, Scenic Painting, Creative Events, Teaching, Curriculum Design, Art Therapy, Collaboration, Sculpture, Illustration, Prop Styling

Education
James Madison University   2001 — 2002
Master of Arts (MA), Art Education

James Madison University   1997 — 2001
Bachelor of Arts (BA), Studio Art & Art Education

Karen Langille Karen Langille Greater New York City Area Details
Karen Langille's Brand Now Experience September 2005 - March 2011
Job Marketing director
Industry Marketing and Advertising
Experience
RWJ Fitness & Wellness Center - New Brunswick   March 2015 - Present
Freelance Work  January 2010 - Present
HD Walls   October 2014 - March 2015
BlackRock  February 2014 - October 2014
Princeton University  September 2012 - June 2013
Brand Now   September 2005 - March 2011
Shaver Melahn Studios   2004 - 2005

Skills
Logo Design, Typography, Adobe Creative Suite, Corporate Identity, Brochures, Graphic Design, Graphics, Packaging, QuarkXPress, Advertising, Vector Illustration, Art Direction, Concept Development, Art, Marketing, Brand Implementation, Brand Development, Web Design

Education
Alfred University   2000 — 2004
Design, Graphic Design, Illustration

Instituto de Diseno de Caracas   1999 — 2002
B.F.A, Graphic Design

Lauren Stone Lauren Stone Greater New York City Area Details
Lauren Stone's Brand Now Experience August 2011 - May 2012
Job Copywriter
Industry Marketing and Advertising
Experience
Deep Focus  October 2014 - Present
various  May 2008 - Present
UPROAR! @DDB   June 2012 - October 2014
Brand Now   August 2011 - May 2012
UPROAR!  September 2008 - August 2011
Conde Nast  June 2007 - August 2007
Hearst Magazines  May 2006 - August 2006

Skills
Creative Writing, Creative Concept..., Concept Generation, Concept Writing, Product Naming, Proofreading, script writing, White Papers, Keynote, PowerPoint, InDesign, Storyboarding, Brand Development, Visualization, Creative Problem Solving, Jingles, Lyric Writing, Current Events, Pop Culture, Mac OS X, Microsoft Office, Post Production, Brand Communication, Consumer Insights, Creative Direction, Art Direction, Concept Development, Advertising, Interactive Advertising, Television, Integrated Marketing, Brand Architecture, Customer Insight, Content Strategy, Screenwriting, Lyrics, Product Development, OS X, Creative Strategy, Adobe Creative Suite

Education
Syracuse University   2004 — 2008
BFA, Advertising Design

Sue (Sue Kim) Kim-Molina Sue (Sue Kim) Kim-Molina Greater New York City Area Details
Sue (Sue Kim) Kim-Molina's Brand Now Experience 2012 - Present
Job Performer at Acting
Industry Entertainment
Experience
Brand Now   2012 - Present
Acting  September 2001 - Present
KiMcWeffee Productions LLC   January 2010 - August 2012
The International Preschools  October 2011 - July 2012
Videasa  June 2009 - May 2010

Skills
Film, Acting, Comedy, Theatre, Independent Film, Voice Over, Film Production, Fundraising, Marketing, Brand Management, Improvisation, Stage, Drama, Executive..., Producing, Voice Acting, Screenwriting, Office Management, Non-profit..., Database Administration, Production Managers, Innovation, Improvisational Comedy, Television, Entertainment

Education
William Esper Studio   2001 — 2004

Rutgers University-New Brunswick   1997 — 2001
BA, Theatre Arts & Art History

Cameron Diggs Cameron Diggs Washington, District Of Columbia Details
Cameron Diggs's Brand Now Experience April 2011 - June 2011
Job Account Coordinator at The Townsend Group, Inc.
Industry Marketing and Advertising
Experience
Precision Network  February 2014 - December 2014
Campus Special (acquired by Chegg, Inc.)   May 2013 - August 2013
Fair Observer  December 2011 - April 2012
Brand Now   April 2011 - June 2011

Skills
Social Media, Social Media Marketing, Social Media Advertising, Microsoft Excel, Google Adwords, Campaign Development, Portfolio Management, Campaign Management, Demand Side Platform, Sales, Direct Sales, Lead Generation, Account Management

Education
Georgetown University   2011 — 2015
Bachelor of Arts (B.A.), Psychology & Business

Elisabeth Irwin High School   2007 — 2011

Laurence Brent Laurence Brent New York, New York Details
Laurence Brent's Brand Now Experience March 2013 - June 2013
Job Project Coordinator at Adeunis NA, Inc.
Industry Investment Management
Experience
Adeunis NA, Inc.   May 2015 - August 2015
Boston College  September 2014 - May 2015
Adeunis NA, Inc.   July 2014 - August 2014
The FADER  May 2014 - July 2014
Brand Now   March 2013 - June 2013

Skills
Social Media Marketing, Marketing Communications, Social Media, Marketing, Market Research, Google Analytics, Copywriting, Project Coordination, Project Management, Ideas Development

Education
Boston College   2013 — 2017
Finance, General

Université Paris Dauphine   2015 — 2015

Julia L. Bonsignore, MSEd Julia L. Bonsignore, MSEd Greater New York City Area Details
Julia L. Bonsignore, MSEd's Brand Now Experience May 2013 - May 2013
Job Substitute Teacher & Graduate Student
Industry Primary/Secondary Education
Experience
Our Lady of Mercy Catholic Academy   January 2015 - Present
Girl Scouts of Eastern Pennsylvania - Camp Laughing Waters   June 2015 - August 2015
Disney Cruise Line  April 2014 - August 2014
Forest Hills Life Magazine   February 2014 - April 2014
Nature's Classroom  August 2013 - October 2013
Camp Walt Whitman  June 2013 - August 2013
Self-Employed  January 2011 - June 2013
Atria Senior Living Group  January 2010 - June 2013
Julia's Cheer Factory (formerly Act III Productions)   October 2006 - June 2013
Brand Now   May 2013 - May 2013

Skills
Event Planning, Public Speaking, Event Management, Training, Creative Writing, Teaching, Team Building, Workshop Facilitation, Personal Development, Elder Care, Coaching, Public Relations, Meditation, Improvisation, Archery, Yoga, Feng Shui, Improv Comedy, Children's Parties, Youth Programs, Staff Wellness, Tour Guide, Leisure Travel, Adventure Travel

Education
City University of New York City College   2015 — 2017
M.S.Ed., Childhood Education (Grades 1-6), 4.0

City University of New York-Herbert H. Lehman College   2010 — 2012
M.S.Ed, Recreation Education & Therapy

Bovine Metropolis Theater   2007 — 2007
Improvisational Comedy

City University of New York Graduate Center   2007 — 2007
Educational Drama, Youth Theater, Youth Development

State University of New York at Stony Brook   2001 — 2006
B.A. Multidisciplinary Humanities, (Theatre Arts, Religious Studies, History/Art History)

Julia Smith-Eppsteiner Julia Smith-Eppsteiner Greater New York City Area Details
Julia Smith-Eppsteiner's Brand Now Experience September 2014 - May 2015
Job Writer + Dance Artist
Industry Entertainment
Experience
Kitchensurfing  June 2015 - Present
cakeface   November 2013 - Present
Freelance  October 2013 - Present
Kitchensurfing  October 2014 - June 2015
Brand Now   September 2014 - May 2015
onefinestay  September 2013 - November 2014
Gabrielle Lansner & Company   October 2013 - October 2014
Performance Ark   January 2012 - August 2013
Center for Yoga  June 2011 - August 2013
Ann Arbor Dance Works   March 2013 - June 2013

Skills
Journalism, Blogging, Editing, Editorial, Public Relations, Television, Video, Music, Art, Interviews, Layout, Books, Management, Copy Editing, Social Media, English, AP Style, Press Releases, Facebook, Creative Writing, Newspapers, Storytelling, Media Relations, InDesign, Research, News Writing, Final Cut Pro, Feature Articles, Social Networking, Proofreading, WordPress, Copywriting, Marketing, Digital Marketing, Marketing Strategy, Product Marketing, Integrated Marketing, Social Media Marketing

Education
University of Michigan   2009 — 2013
Bachelor of Arts (B.A.), English

University of Michigan   2009 — 2013
Bachelor of Fine Arts (B.F.A.), Dance

The Bishop's School   2004 — 2009

Jessica Hornig Jessica Hornig New York, New York Details
Jessica Hornig's Brand Now Experience July 2014 - Present
Job Creative Partner at Brand Now
Industry
Experience
Brand Now   July 2014 - Present
Edelman  January 2014 - July 2014
Thntck   June 2012 - August 2012
Epic Records  June 2012 - August 2012
Ubuntu Africa  July 2011 - October 2011
Jonathan Adler  June 2011 - July 2011
Holton Farms   2010 - August 2010
Madeline Weinrib Atelier   May 2009 - September 2009
The Foundation for Tomorrow   July 2007 - July 2008

Skills
Public Relations, Microsoft Excel, Photography, Research, Fine Art, Office Administration, Advertising, Microsoft Word, PowerPoint, Photoshop, Brand Development..., Strategic Brand..., Company Newsletters, Creative Strategy, Client Coverage, Media Coverage, Event Planning, Event Management, Media Pitches, Administrative Work, Creative Direction, Editing, Public Speaking, Brand Development, Microsoft Office, Writing, Product Naming, New Product Ideas, Art Direction, Product Innovation, Client Presentation, Workshop Facilitation

Education
Brown University   2009 — 2013
Bachelor of Arts (BA), Visual Arts, American Studies

University of Cape Town   2011 — 2011

International Center of Photography   2010 — 2010

Pont Aven School of Contemporary Art   2010 — 2010
Fine and Studio Arts

The Dalton School   1996 — 2009

Lynn Altman Lynn Altman Greater New York City Area Details
Lynn Altman's Brand Now Experience January 2007 - Present
Job New Product and Brand Specialist
Industry Marketing and Advertising
Experience
Brand Now   January 2007 - Present
Viverito + Altman Brandmaker Express   January 1995 - December 2006

Skills
Product Development, Brand Architecture, Product Naming, Customer Insight, Marketing Communications, Positioning, Integrated Marketing, Social Media Marketing, Brand Management, Marketing Research, Creative Strategy, Marketing Strategy, Product Innovation, Digital Marketing, Market Research, Creative Direction, Interactive Marketing, Brand Awareness, Brand Development, Concept Development, Advertising, Digital Strategy, Relationship Marketing, Direct Marketing, Corporate Branding, Brand Equity, Content Strategy

Education
Skidmore College   1990 — 1992
BA, English and French

Bard College at Simon's Rock   1988 — 1990
AA, English

Jamie Connell Jamie Connell Greater New York City Area Details
Jamie Connell's Brand Now Experience April 2014 - August 2015
Job Freelance Designer at Siegel+Gale
Industry Graphic Design
Experience
Siegel+Gale  September 2015 - Present
Brand Now   April 2014 - August 2015
Henry Holt & Company  June 2012 - March 2014
Landor Associates  September 2011 - June 2012
Interbrand  May 2011 - August 2011

Skills
Typography, Graphic Design, Adobe Creative Suite, Packaging, Logo Design, Art Direction, Advertising, InDesign, Book Design, Corporate Branding, Magazine Design, Digital Art, Publishing, Brand Development, Web Layout, Photo Editing, Brand Management, Public Speaking, Design Production, Layout, Corporate Identity, Branding & Identity, Illustration, Graphics, Concept Development, Web Design, Image Editing, Illustrator, Photography, Art, Visual Communication, Photoshop, Creative Direction, Branding, Social Media, Microsoft Office

Education
School of Visual Arts   2009 — 2012
Bachelor of Fine Arts, Graphic Design

Julie Tortorici Julie Tortorici Greater New York City Area Details
Julie Tortorici's Brand Now Experience January 2008 - Present
Job Copywriter, Screenwriter, Producer
Industry Entertainment
Experience
Freelance  January 2010 - Present
Brand Now   January 2008 - Present
Teri Moschetta for Glen Cove City Council   August 2014 - November 2014
Fab.com  August 2011 - July 2013
On the Leesh Productions   September 2004 - August 2011
United Online  1999 - 2004

Skills
Copywriting, Screenwriting, Blogging, Producing, Final Cut Pro, Editing, Facebook, Entertainment, Film Production, Short Films, Comedy, Feature Films, Documentaries, Creative Direction, Premiere, Festivals

Education
Rutgers University-New Brunswick   1993 — 1997
BA, Political Science and Dance

Atlantic Theater

Brian Meissner Brian Meissner Greater New York City Area Details
Brian Meissner's Brand Now Experience 2007 - 2011
Job Independent Graphic Design Professional
Industry Graphic Design
Experience
Macy's  August 2012 - Present
Schawk  2010 - 2012
Brand Now   2007 - 2011
Avon Cosmetics  July 2009 - June 2010
Pluzynski Associates  2000 - 2010
Look Advertising  2007 - 2008
Fortunoff  2005 - 2008
AGA Marketing & Design  2005 - 2007
Macy's  2005 - 2006
Time Inc.  2004 - 2004

Education
Boston University   1991 — 1993
B.S., Communications

Sarah Lilley Sarah Lilley Greater New York City Area Details
Sarah Lilley's Brand Now Experience 1998 - Present
Job Independent Radio Producer & Writer
Industry Media Production
Experience
WNYC Radio  April 2002 - Present
Brand Now   1998 - Present
WFUV  September 2011 - March 2013
Viverito & Associates   May 1998 - February 2008

Skills
Pro Tools, Recording, Radio, Audio, Production, Editing, Writing, Audio Editing, Broadcast, Journalism, Sound Design, Sound, Music, Documentaries, Storytelling, New Media, Radio Producing

Education
University of California, Berkeley   1983 — 1988
B.A., Music