Decision Analyst
Industry: Company
DescriptionDecision Analyst is an American marketing research and consulting firm based in Arlington, Texas. It also operates the American Consumer Opinion online panel, which is made up of over eight million people. Headquarters: Arlington, TX Founded: 1978 Subsidiary: Database Analytic Services Group
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Decision Analyst Employees
Business Innovation Factory March 2015 - Present
Business Innovation Factory February 2014 - March 2015
Innochat 2009 - 2014
McCombs School of Business, The University of Texas at Austin 2010 - 2013
CollaborativeInnovation.org September 2011 - December 2012
Innosight October 2007 - June 2010
Sentient Services May 2007 - October 2007
Decision Analyst May 2000 - May 2007
Whole Foods Market 1999 - 2000
Harcourt College Publishers 1998 - 1999
Skills
Social Media, Ideation, Blogging, Writing, Editing, Idea Generation, Journalism, Management, Newsletters, Storytelling, Public Speaking, Content Strategy, Market Research, Strategy, Media Relations, Editorial, Publications, Start-ups, Advertising, Marketing, Coaching, Research, Publishing, Event Planning, Brand Development, Social Networking
Education
The University of Texas at Arlington 1983 — 1985
M.A.
University of Alabama 1978 — 1981
B.A.
Warren Wilson College 1977 — 1978
Plainfield High School
NEWMAN INTERNATIONAL ACADEMY OF ARLINGTON August 2015 - Present
Wells Fargo Advisors, LLC February 2013 - July 2015
ACH Child and Family Services January 2012 - July 2013
Texas Home School Coalition June 2011 - March 2012
Schools January 2001 - February 2012
Decision Analyst April 2010 - June 2011
Culver Metal Supply September 2009 - April 2010
Hellenic Ministries January 2009 - May 2009
Keller Williams Realty January 2005 - December 2008
Joshua Expeditions January 2007 - June 2008
Skills
Project Management, Internal Communications, Nonprofits, Strategic Communications, Marketing Management, Office Administration, Budgets, Event Planning, Microsoft Excel, PowerPoint, Volunteer Management, Non-profits, Customer Service, Microsoft Word, Market Research, Customer Satisfaction, Outlook, Sales, Microsoft Office, Online Research, Marketing, Marketing Communications
Education
Tarleton State University 2012 — 2014
Master's Degree, Management & Leadership
The University of Texas at Arlington 2003 — 2004
Interdisciplinary Studies, Business, Spanish, & Communication
Colorado Mesa University 2000 — 2002
Associate's Degree, Business Administration and Management, General
Vascular Solutions October 2014 - Present
Upsher-Smith Laboratories November 2011 - June 2014
Kantar Health November 2009 - November 2011
The Modellers May 2008 - November 2009
MGI Pharma November 2007 - May 2008
Boston Scientific August 2005 - November 2007
Boston Scientific CRM 2005 - 2007
Decision Analyst June 2003 - July 2005
Southern Methodist University August 1999 - December 2003
Accenture February 1997 - June 1998
Skills
Market Research, Marketing Research, Competitive Intelligence, Pharmaceutical Industry, Leadership, Market Analysis, Segmentation, Medical Devices, Oncology, Product Launch, Cross-functional Team..., Marketing, Pharmaceutical Sales, Biotechnology, Project Management, CRM, Marketing Analytics, Product Management
Education
The University of New Mexico 1995 — 1999
Ph.D., Organizational Communication
Purdue University 1993 — 1995
MA, Organizational Communication
College of St. Benedict 1988 — 1992
Bachelor of Arts, Communication and English
Saint John's University 1988 — 1992
BA, Communication and English
Saint John's University 1988 — 1992
BA, English Communication
Citi March 2014 - Present
Decision Analyst June 2004 - March 2014
Socratic Technology 1999 - 2002
Texas Instruments June 1992 - July 1999
Skills
Quantitative Research, Qualitative Research, Data Analysis, In-depth interviewing, Focus group moderation, Marketing Research, Research Consulting, International Market..., Market Analysis, Advertising Research, Customer Satisfaction..., Segmentation, Consumer Insights, Customer Insight, Questionnaire Design, Market Research, Statistical Modeling, Predictive Analytics, SAS, Survey Design, Consumer Behaviour, SPSS, Analysis, Analytics, Primary Research, Strategy, Brand Equity, Survey Research
Education
Clarkson University 1981 — 1983
M.B.A., Marketing Research
University of Oklahoma 1974 — 1978
B.A., Psychology
Phillips Research Consulting June 2013 - Present
Tyson Foods February 2008 - May 2013
Frito-Lay February 1998 - May 2006
Campbells Sales Division 1997 - 1998
Pace Foods 1996 - 1997
Marketing Specialists Inc (since acquired) 1994 - 1996
Decision Analyst 1992 - 1994
Skills
Customer Insight, Market Research, Marketing Research, Brand Architecture, Consumer Behaviour, Strategic Planning, Marketing, Consumer Insights, Segmentation, Focus Groups, Advertising Research, Quantitative Research, Positioning, Strategic Thinking, Qualitative Research, Brand Equity, Business Insights, Product Innovation, FMCG, Shopper Marketing, Nielsen, Business Development, Competitive Analysis, Consumer Products, Competitive Intelligence, Brand Management, Consumer Insight, Analytics, Market Analysis, IRI, Product Development, Advertising, Leadership, Market Planning, Pricing Strategy, Category Insights, Strategy, Brand Awareness, Brand Development, New Business Development, Cross-functional Team..., Trade Marketing, Marketing Strategy
Education
RIVA Training Institute 2010 — 2010
University of Texas at Arlington
BBA
RBA, Inc. December 2012 - Present
BT Global Services October 2009 - December 2012
Avanade May 2007 - October 2009
Decision Analyst May 2000 - May 2007
Education
The University of Texas at Arlington 2000 — 2006
Information Systems
MacBeth Graphic Design & Visualizer August 2013 - Present
O Baby! Originals July 2012 - Present
Decision Analyst December 2003 - July 2013
MacBeth Graphic Design 2000 - 2003
Vecta (now Steelcase) 2000 - 2000
Exhibit Dynamics, trade shows & exhibits 1998 - 2000
Dal-Tile Corporation 1996 - 1997
Miller Business Systems 1991 - 1996
Texas-New Mexico Power Company 1985 - 1991
Skills
Macintosh Adobe CS4..., MS Office for both Mac..., Photography, Logo Design, Packaging, Art, Pre-press, Illustration, Graphic Design, Photoshop, Product Development, Trade Shows, Embroidery Design, Children's Clothing, Pet Fabric Design, Adobe Illustrator, Event Planning, Illustrator, Concept Development, Concept Design, Marketing, Textiles, Corporate Branding, Branding & Identity, Creative Direction, Adobe Creative Suite, Graphics, Advertising, Corporate Identity, Newsletters, Brand Development, Brochures, Mac, Social Media, Product Design, Apparel, Posters, Brand Management, Marketing Communications, Sketching, Visual Communication, Market Research, Sales, Art Direction, Industrial Design, B2B, Marketing Research, Fashion, Design Strategy, Direct Mail
Education
Savannah College of Art and Design
Photography and PhotoShop
The University of Kansas
BFA, Graphic Design
Decision Analyst September 1978 - Present
MARC Research September 1969 - July 1978
Kraft Foods (acquired Anderson Clayton Foods) April 1966 - August 1969
Hallmark Cards September 1964 - March 1966
Skills
Strategic Planning, Primary Research, Strategic Thinking, Marketing Research, Marketing Strategy, Analytics, Customer Insight, Market Research, Marketing Communications, Strategy, Analysis, Start-ups, Advertising, Segmentation, Qualitative Research, Advertising Research, Marketing, Data Analysis, Management, Competitive Analysis, Research, CRM, Digital Marketing, Quantitative Research, Business Development, Marketing Management, Market Analysis, Consumer Behaviour, Competitive Intelligence, Focus Groups, Forecasting, Brand Equity, Online Research, Market Planning, Survey Design, Ethnography, Market Intelligence, Questionnaire Design
Education
The University of Texas at Austin 1963 — 1964
MBA
The University of Texas at Arlington 1959 — 1963
Bachelor
Arlington High School 1956 — 1959
Alcon, a Novartis company November 2014 - Present
Alcon Laboratories, Inc. September 2010 - February 2014
Alcon, a Novartis company February 2014 - November 2014
M/A/R/C Research July 2004 - September 2010
Decision Analyst April 2001 - June 2004
Robert Half International 2000 - 2001
Skills
Quantitative Research, FMCG, Customer Insight, Medical Devices, Market Analysis, Market Research, Qualitative Research, Competitive Intelligence, Competitive Analysis, Marketing Research, Focus Groups, Pharmaceutical Industry, Consumer Behaviour, Brand Equity, Segmentation, Primary Research, Advertising Research, Questionnaire Design, Consumer Insight, Survey Design, Marketing Strategy, Marketing
Education
The University of Texas at Arlington 2001 — 2003
Master, Market Research
Texas A&M University 1995 — 1999
Bachelor of Arts, Psychology
Market Strategies International January 2015 - Present
Market Strategies International March 2014 - December 2014
Decision Analyst April 2002 - March 2014
Marketing Insights January 2001 - April 2002
Webb Interactive Services March 2000 - December 2000
U S WEST Dex May 1997 - March 2000
U S WEST Dex January 1995 - May 1997
U S WEST Dex September 1993 - January 1995
Skills
New Product Ideation, Launching Of New..., Product Management, Consumer Insight..., Innovation Consulting, Co-creation, Marketing Research, Product Development, Published Author, Brand Developement, International Research, Public Speaking, Marketing Strategy, Brand Development, Product Launch, Customer Insight, Strategy, Product Marketing, Analytics, Market Research, Brand Management, E-commerce, Entrepreneurship
Education
Texas Tech University
BS, Education
University of Denver - Daniels College of Business
MBA, Marketing
Decision Analyst June 2004 - Present
Publicis January 1998 - November 2002
DDB Needham / Tracy-Locke January 1996 - January 1998
Gleason Calise Associates December 1993 - December 1995
Lamar (Outdoor), KKYS-FM (Radio), and Hill Country News (Newspaper) January 1992 - December 1993
Skills
Customer Insight, Advertising Research, Segmentation, Marketing Research, Consumer Behaviour, Market Research, Focus Groups, Brand Equity, Consumer Insight, Shopper Marketing, Competitive Analysis, Qualitative Research, Primary Research, Questionnaire Design
Education
Texas A&M University 1986 — 1991
Bachelor of Science (B.S.), Journalism
Decision Analyst August 2003 - Present
Skills
Quantitative Research, Customer Insight, Advertising Research, Qualitative Research, Marketing Research, Segmentation, Market Research, Analytics, Research Design, Competitive Intelligence, Market Analysis, Data Analysis, Online Research, Statistics, Competitive Analysis, Research, Marketing Strategy, Customer Satisfaction, Data Collection, Survey Research, Quantitative Analytics
Education
Southern Methodist University 1997 — 2001
Bachelor of Arts (B.A.), Marketing and Information Systems & Operations Management
Decision Analyst Client ServiceDecision Analyst, Inc.June 2006 - Present
Education
Texas Wesleyan University 2004 — 2007
Essilor March 2015 - Present
TXU Energy July 2013 - March 2015
Decision Analyst October 2007 - July 2013
Decision Analyst July 2007 - October 2007
Skills
Marketing Research, Research, Qualitative Research, Quantitative Research, Statistics, SPSS, Market Research, Segmentation, Data Analysis, Marketing Strategy, Analytics, Consumer Insights, Product Development, Advertising Research, Copy Testing, Customer Insight, Leadership, Primary Research, Questionnaire Design, Focus Groups, Survey Design, Questionnaires, Consumer Behaviour, Market Intelligence, Secondary Research, Competitive Intelligence, Consumer Insight, Brand Equity, Analysis
Education
The University of Texas at Arlington 2007 — 2009
Master's of Science
Decision Analyst 2003 - 2006
Grubb & Ellis 1999 - 2001
Skills
Advertising Research, Consumer Behaviour, Customer Insight, Focus Groups, Marketing Research, Quantitative Research, Analytics, Data Analysis
Education
The University of Texas at Arlington 2001 — 2004
MS, Marketing Research, 4.0
The University of Texas at Austin 1993 — 1996
Bachelor's Degree, International Business with specialty in Marketing, Marketing
Jakarta International School 1985 — 1996
High School Diploma