SoBe Beverages
SoBe is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. Founder: John Bello, Tom Schwalm Founded: Norwalk (1996) Headquarters: Purchase, New York, U.S. Parent company: PepsiCo
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SoBe Beverages Employees
KIND July 2014 - Present
KIND June 2011 - July 2014
Adina For Life November 2009 - June 2011
ION Marketing November 2007 - September 2009
Beach Tennis USA December 2005 - November 2007
Stoked Mentoring, Inc 2005 - 2006
A.G. Edwards 2003 - 2005
SoBe Beverages 2001 - 2003
Skills
Leadership, Marketing, Management, Marketing Strategy, Budgets, Event Management, Event Planning, Social Media, Account Management, New Business Development, Strategic Planning, Sales, Project Management, Start-ups, Business Strategy, Social Networking, Brand Development, Marketing Management, Strategic Partnerships, Brand Management, FMCG
Education
The University of Texas at San Antonio 1996 — 2000
Bachelor of Business Administration (BBA), International Management
Villanova University 1994 — 1995
Chemical Engineering
CommsLede Internal Communications Consulting September 2013 - Present
PepsiCo February 2012 - July 2013
Pepsi Beverages Company March 2010 - February 2012
Pepsi-Cola North America February 2006 - January 2011
SoBe Beverages April 2001 - February 2006
Duffy & Shanley Public Relations May 2000 - April 2001
Gilbert, Whitney & Johns 1996 - 1998
Skills
Communications Strategy, Internal Communications, Editing, Public Relations, Copywriting, Event Planning, Account Management, Vendor Relations, Strategic Communications, Community Relations, Media Relations, Crisis Communications, Speech Writing, Corporate Communications, Event Management, Reputation Management, Integrated Marketing, Social Media Marketing, Strategy, Marketing Communications, Publicity, Social Media, Communications Planning, Press Releases, Corporate Branding, HR commmunication, Employee Communications, Employee Enagagement, Newsletter production, Intranet stratey, Leadership, Communication Training, Strategic Planning, Messaging
Education
Columbia University in the City of New York 2008 — 2012
Master of Science
James Madison University 1992 — 1996
Bachelor of Arts
Avitae Caffeinated Water March 2013 - Present
Jones Soda Co. July 2010 - September 2012
Pepsi-Cola North America September 1998 - May 2005
SoBe Beverages September 1998 - January 2002
Dr Pepper/Cadbury North America August 1987 - May 1997
Campbell Soup Company 1980 - 1984
Skills
Sales Management, Retail, New Business Development, Marketing Strategy, FMCG, Income Statement
Education
Lock Haven University of Pennsylvania
Bachelor of Art and Science
PepsiCo February 2008 - Present
Full Thrown Magic, LLC 2002 - 2011
SoBe Beverages June 2001 - January 2008
Marketing Drive Worldwide 1996 - 2000
Skills
Graphic Design, Art Direction, Trend Identification, Packaging, Illustration, Copywriting, Image Manipulation, Fashion Design, Creative Direction, Advertising, Concept Development, Logo Design, Creative Strategy, Adobe Creative Suite, Integrated Marketing, Typography, Brand Architecture, Illustrator, Corporate Identity, InDesign, Branding & Identity, Brand Management, Layout, Marketing, Graphics, Brand Development, Trend Following, Art, Corporate Branding, Marketing Research, Fashion, Interactive Advertising, Brochures, QuarkXPress, Creative Problem Solving, Interactive Marketing, User Interface Design, Outdoor Advertising, Mac, User Experience, Relationship Marketing, Design Strategy, Web Design
Education
School of Visual Arts 2000 — 2001
Digital Design
Villanova University 1989 — 1992
Bachelors, Political Science and Marketing
Aquilent August 2015 - Present
Inovalon May 2014 - August 2015
Lockheed Martin May 2012 - May 2014
Malgran Consulting June 2011 - May 2012
Zales Outlet July 2008 - May 2012
Bangs Ambulance December 2009 - August 2011
Ithaca College January 2007 - May 2011
SoBe Beverages March 1999 - March 2007
London Fog November 2005 - September 2006
NJ State Senate June 2002 - September 2004
Skills
Social Media Marketing, Social Media Relations, Microsoft Office, Public Speaking, Online Marketing, Digital Media, Wordpress, Brand Management, Corporate Social Media, Government Contracting, Federal Agencies, Online Advertising, Social Media, WordPress, Public Relations, Marketing, Leadership, Advertising, Entrepreneurship, Market Research, Facebook, Email Marketing, Web Analytics, SEO
Education
Ithaca College 2010 — 2011
M.B.A., Business, 3.53 GPA
Ithaca College 2006 — 2010
B.S., Business Management
The Dannon Company 2014 - Present
Mars 2010 - 2014
PepsiCo - Gatorade, Tropicana 2004 - 2010
SOBE BEVERAGES 1998 - 2004
PEPSI-COLA COMPANY 1993 - 1998
Skills
Strategy, Marketing Strategy, Product Innovation, Management, Product Development, Program Management, Cross-functional Team..., Manufacturing, FMCG, Consumer Products, Business Process..., Procurement, Start-ups, Supply Chain Management, Entrepreneurship, Packaging, Customer Insight, Contract Negotiation, Food, Business Strategy, Brand Management, HACCP, Business Process, Supply Chain, Continuous Improvement, Outsourcing
Education
New York University
BS, Chemistry
Rutgers, The State University of New Jersey-Newark
MBA, Finance
The Cooper Union for the Advancement of Science and Art
BE ChE, Chemical Engineering
Stokke March 2013 - Present
Pepperidge Farm July 2002 - December 2012
SoBe Beverages July 2001 - July 2002
PORT Incorporated September 1994 - June 2001
Xerox 1990 - 1994
Skills
Credit, Credit Analysis, SAP, Leadership, Collections, Superior written &..., Problem Solving, Team-oriented, Accounts Payable, Sales Operations, Teamwork, IBM iSeries, Microsoft Excel, Outlook, Process Improvement, Account Reconciliation, Cash Management, Customer Service, Strategy, Credit Management, Management, Business Planning, Team Leadership, P&L Management, Sales, Payroll, Inventory Management, Negotiation, Microsoft Office, PeopleSoft, Budgets, Access, Marketing Strategy, Account Management, Strategic Planning, Risk Management, Credit Cards, Analytical Skills, Credit Scoring
Education
University of Bridgeport 1982 — 1984
Master of Business Administration (MBA), Management and Industrial Relations
The University of Connecticut 1978 — 1982
Bachelor of Science (BS), Marketing
Mercy Beverages January 2013 - May 2013
Bruvado Imports June 2011 - January 2013
Dora's Naturals January 2010 - May 2011
Function Drinks May 2007 - December 2009
Fuze Beverage April 2006 - April 2007
IZZE Beverage Company December 2004 - April 2006
Leading Brands of America April 2003 - November 2004
Pepsico/SoBe Beverages June 2002 - March 2003
SoBe Beverages July 1996 - March 2003
Vermont Pure Water Co. November 1995 - June 1996
Skills
Direct Store Delivery, Grocery, Key Account Development, National Accounts, Sales Management, IRI, Merchandising, Distributors, Sales, Marketing Strategy, Beer
Education
Baruch College, City University of New York (CUNY) 1983 — 1988
BA, Marketing Management
Abbott Nutrition November 2012 - February 2015
Abbott Nutrition January 2012 - November 2012
Abbott Nutrition November 2009 - January 2012
Pepsi-Cola North America April 2000 - November 2009
SoBe Beverages 2000 - 2002
Burke Beverage 1988 - 1999
Skills
IRI, Key Account Development, Business Development, Marketing Strategy, Retail, National Accounts, Selling, Account Management, Channel, Market Planning, Competitive Analysis, Sales, Business Planning, Sales Presentations, Brand Management, Distributors, Product Launch, Merchandising, Market Analysis, Sales Process, Management, Marketing Management, Marketing, Spectra, Distributed Team..., New Business Development, Contract Negotiation, Cold Calling, Product Marketing, Sales Operations, Sales Management, Brand Development, P&L Management, B2B, Pricing Strategy, Market Research, Leadership, Marketing Research, CRM, Program Management, Trade Shows, Strategic Partnerships, Strategy, Sales Force Development, Strategic Planning, Consumer Products
Education
Ohio Dominican University 2005 — 2008
Business Management, Business
Ursuline
Advance Auto Parts 2013 - 2014
Deep River Snacks / Old Lyme Gourmet July 2008 - December 2011
Kan-Pak, LLC. January 2006 - July 2008
IZZE Beverage Company 2002 - 2005
SOBE Beverages 2000 - 2002
Xpert Automotive, Inc. 1991 - 2000
Skills
Sales Management, Distributor Relations, Recruiting, Sales Presentations, Account Management, Time Management, Marketing Strategy, Outstanding verbal, Problem Solving, Start-ups, Distributors, New Business Development, Business Planning, Selling, National Accounts, Food, Key Account Development, Sales Operations, Sales
Education
SUNY Empire State College 2009 — 2012
Bachelor of Business Administration (BBA), Business Administration and Management, General
CopyPress July 2015 - Present
WriterAccess June 2015 - Present
Timex Group USA Inc. July 2012 - December 2014
Poor Yorick Journal – WCSU Graduate Program Literary Journal August 2013 - February 2014
Timex Group USA Inc. June 2008 - June 2012
Helix Media October 2007 - December 2009
American Design and Marketing September 2003 - September 2007
Freelance Art & Design April 2003 - September 2004
Millennix Inc. October 2000 - April 2003
SoBe Beverages November 1999 - October 2000
Skills
Copywriting, Corporate Communications, Corporate Branding, Graphic Design, Digital Media, Social Media, Advertising, Editing, Internal Communications, Web Design, Copy Editing, New Media, Graphics, Brand Development, Packaging, Marketing, Illustrator, Creative Direction, Newsletters, Public Relations, Blogging, Trade Shows, Integrated Marketing, Strategy, Writing, Content Writing, Web Content Creation, Creative Fiction, Creative Problem Solving, Art Direction, Website Management, Town Hall Meetings, Marketing Communications, Creative Development, Website Development, Adobe Creative Suite, Logo Design, Illustration, Print Production, Creative Strategy, Change Management, Photo Editing, Publishing, Content Management, Branding, E-commerce, Online Marketplace, Online Advertising, Digital Marketing, Children's Books
Education
Western Connecticut State University 2011 — 2014
Master's Degree, MFA Creative & Professional Writing, GPA 3.93
University of Bridgeport 1991 — 1995
Bachelor's Degree, BFA in Fine Arts: Graphics Design, Illustration & Creative Writing, Magna Cum Laude
Brien McMahon High School 1991 — 1995
Diploma
Arizona Instrument LLC April 2013 - Present
Arizona Instrument LLC January 2012 - March 2013
Christy's Pet Sitting 2003 - 2013
Arizona Instrument May 2009 - January 2012
Cole Companies August 2008 - February 2009
Cole Companies October 2006 - August 2008
SoBe Beverages December 2005 - June 2007
Salon Pelu October 2003 - September 2006
Skills
Tradeshow Coordination, Lead and Data Evaluation, Marketing, Sales, Online Marketing, Public Relations, Customer Service, Press Releases, Marketing Strategy, Salesforce.com, Account Management, Strategic Planning, Direct Mail, Sales Management, Trade Shows, Advertising, Email Marketing, Leadership
Education
Arizona State University 2003 — 2006
Bachelors of Interdiciplinary Studies, Business & Music
Glendale Community College 2001 — 2003
Applied Study, Music & Vocal Performance
Ironwood High School 1997 — 2001
Diploma, General
PepsiCo February 2004 - Present
SoBe Beverages 1999 - 2002
Joseph E. Seagram & Sons September 1985 - November 1998
Skills
Food Safety, GMP, HACCP, Food, Food Industry, Quality System, SQF, Regulatory Affairs, Commercialization, Consumer Products, Sop, Quality Auditing, Regulatory Requirements, Regulations, Quality Assurance, Cross-functional Team..., Product Development, GLP, Negotiation
Education
NYU-Polytechnic University 1994 — 1997
Master of Science (MS), Technology Management
Manhattan College
Bachelor of Science (BS), Environmental Biology
US Nutrition August 2011 - Present
Pepsi-QTG Canada May 2009 - January 2010
Pollard Banknote January 2005 - January 2007
SoBe Beverages 2002 - 2004
Pepsi Bottling Group 2000 - 2002
PepsiCo Canada June 1998 - June 2000
Nabisco 1996 - 1998
The J.M. Smucker Company 1995 - 1996
Montreal Trust 1989 - 1990
Skills
Shopper Marketing, Marketing Strategy, Customer Insight, Consumer Products, Brand Management, Trade Marketing, Brand Architecture, Grocery, Market Planning, Integrated Marketing, Marketing, Brand Development
Education
Fairfield University 2002 — 2004
MBA, Marketing
McGill University 1994 — 1995
Graduate Studies in Accounting
Western University 1992 — 1994
BA, Economics
College Charlemagne 1985 — 1989
O.G.E January 2007 - Present
Red Bull March 2008 - March 2009
SoBe Beverages March 2006 - January 2007
TriStar Racing March 2002 - January 2006
Self January 1999 - October 2002
Brown Sales April 2000 - September 2002
Skills
Marketing Management, Strategic Planning, Product Development, Budgeting, Contract Negotiation, Pricing, Mentoring, Sports, Event Marketing, Sports Marketing, Sponsorship, Promotions, Guerrilla Marketing, Event Management, Brand Development, Event Execution, Budget Management, Event Planning, Social Media Marketing, Special Events, Strategic Partnerships, Marketing Communications, Social Networking, Advertising Sales, Brand Awareness, Marketing Strategy, Advertising, New Business Development, Media Relations, Contract Negotiations, Budgets, Brand Management, Relationship Marketing, Marketing, Digital Marketing, Social Media, Field Marketing, Market Research, Leadership, Management, Sales Management, Training, Online Marketing, Integrated Marketing, Market Planning, Email Marketing, Online Advertising, Trade Shows
Education
Johnson & Wales University 2001 — 2005
Marketing, Marketing
Hillside
Pepsi Bottling Group May 2005 - Present
SoBe Beverages 2006 - 2008
Education
Metropolitan State University of Denver 2005 — 2009
Inspira Marketing Group July 2015 - Present
Marketing Werks April 2014 - June 2015
Marketing Werks April 2012 - March 2014
Marketing Werks April 2010 - March 2012
Marketing Werks April 2009 - March 2010
Marketing Werks April 2008 - March 2009
SoBe Beverages/Pepsico March 2007 - February 2008
SoBe Beverages / Pepsico December 2005 - February 2007
SoBe Beverages October 2002 - December 2005
Skills
Relationship Marketing, Grassroots Marketing, Sports Marketing, Integrated Marketing, Sponsorship, Brand Awareness, Shopper Marketing, Marketing Strategy, Brand Management, Guerrilla Marketing, Digital Marketing, Mobile Marketing, Brand Development, Direct Marketing, Event Management, Sponsorship Activation, Marketing, Social Media Marketing
Education
Illinois State University 1997 — 2002
Bachelor of Science, Business Administration
York Community HIgh School 1992 — 1997
HARMAN International June 2013 - Present
Diageo April 2011 - June 2013
PepsiCo June 2007 - April 2011
SoBe Beverages 2001 - 2007
Skills
Shopper Marketing, Brand Management, Customer Insight, Digital Media, Integrated Marketing, Consumer Products, Brand Architecture, Brand Development, Digital Marketing, Digital Strategy, Advertising, Analytics, Competitive Analysis, Marketing, Marketing Communications, Marketing Management, Mobile Marketing, Relationship Marketing, Strategy, Direct Marketing, FMCG, Marketing Research, Market Research, Product Development, Marketing Strategy, Segmentation, Market Planning, Product Marketing
Education
Marist College 1996 — 2000
Bachelor of Arts in Communications, Concentration in Multimedia
New School University
World Wide Web Page Design and Construction, Certification
PepsiCo August 2012 - Present
PepsiCo August 2010 - July 2012
SoBe/Pepsi December 2005 - August 2010
SoBe Beverages May 2004 - December 2005
Colangelo Synergy Marketing 2001 - 2003
Ryan Partnership 1994 - 2001
Skills
Integrated Marketing, Marketing Strategy, Consumer Products, Advertising, Customer Insight, Shopper Marketing, Brand Management, Digital Marketing, Relationship Marketing, Marketing, Marketing Management, Social Media, Marketing Communications, Budgets, Social Media Marketing
Education
Gibbs College 1987 — 1988
Trumbull High 1984 — 1987
Middlebrook
The Hour Newspapers June 2006 - Present
The Hour Newspapers November 2003 - October 2007
SoBe Beverages June 2001 - December 2002
Skills
Copy Editing, Press Releases, Advertising, Social Media, Newspapers, Facebook, Editing, Blogging, Publications, Social Media Marketing, Digital Media
Education
Fairfield University 2000 — 2003
BA, Art History
Roanoke College 1998 — 2000
PepsiCo July 2011 - Present
Reed's Inc. June 2010 - July 2011
Pepsi-Cola North America 2000 - June 2010
SoBe Beverages 2000 - 2001
Skills
Space Management, Category Insights, Data Analysis, IRI, AC Nielsen, Shopper Marketing, Merchandising, Consumer Products, Customer Insight, Grocery, Categorization, FMCG, Forecasting, Nielsen, Key Account Development, Trade Marketing, Retail, Sales Management, Convenience Stores, Management, Distributors, Direct Store Delivery, Brand Development, Food, National Accounts, P&L Management, Business Planning, Sales, Retail Category...
Education
Saint Joseph's University - Erivan K. Haub School of Business 1992 — 1996
Bachelor of Science, Food Marketing
Sequel International January 2010 - Present
Sequel February 2008 - January 2010
SoBe Beverages June 2006 - February 2008
SHOP Etc. Magazine June 2005 - June 2006
Skills
Art Direction, Adobe Creative Suite, Creative Direction, Web Design, Advertising, Photoshop, Social Media
Education
Pratt Institute 2001 — 2005
BFA, Communication Design - Graphic Design
Monster Energy May 2006 - Present
FUZE Beverage May 2001 - May 2006
PepsiCo January 2000 - May 2001
SoBe Beverages January 1997 - January 2000
AriZona Beverages May 1994 - January 1997
Skills
Key Account Development, National Accounts, Direct Store Delivery, Grocery, Trade Marketing, Consumer Products, IRI
Education
Plymouth State University 1987 — 1992
BS, Business