Upshot Marketing
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Upshot Marketing Employees
Wagner Design Works 1997 - Present
Razorfish October 2012 - July 2014
Razorfish October 2011 - October 2012
Razorfish 2009 - October 2011
Upshot Marketing May 2005 - May 2009
Upshot Marketing May 2005 - January 2008
The Monogram Group June 1999 - March 2005
Skills
Creative Direction, Concept Generation, Branding & Identity, Adobe Creative Suite, Interaction Design, Art Direction, Mobile Devices, Direct Marketing, Social Media, Graphic Design, Email Marketing, Concept Development, Packaging, Digital Strategy, Advertising, Digital Marketing, User Interface Design, Information Architecture, Corporate Identity, Integrated Marketing, Interactive Advertising, Direct Mail, Content Strategy
Education
Ohio University 1992 — 1997
BFA, Graphic Design
Koupon Media November 2013 - September 2014
Synergistic Marketing, LLC April 2013 - November 2013
Upshot October 2010 - February 2013
Valassis June 2007 - October 2011
Upshot Marketing May 2005 - May 2007
Doner Advertising 2004 - 2005
Skills
Advertising, Integrated Marketing, Marketing, Marketing Strategy, Building Relationships, Account Management, Sales, Interactive Marketing, Creative Strategy, Web Analytics, Media Planning, Interactive Advertising, Brand Development, Brand Awareness, Mobile Marketing, Relationship Marketing, Direct Marketing, SaaS, Email Marketing, Promotional Marketing, Social Media, Mobile Technology, Account Development, Mobile Campaigns, Account Planning, Facebook, Shopper Marketing, Direct Mail, Digital Marketing, Brand Management, Customer Insight, Creative Direction, Digital Strategy, Online Advertising, Product Marketing, Outdoor Advertising, Digital Media, New Business Development, Copywriting, Business Development, Mobile Devices
Education
Michigan State University 2000 — 2003
B.A.
St. Francis High School, Traverse City, MI 1994 — 1998
DDB Chicago 2012 - Present
DDB Chicago 2010 - June 2012
DDB Chicago 2009 - 2010
DDB Chicago 2008 - 2009
DraftFCB Chicago 2005 - 2008
Upshot Marketing June 2004 - 2005
Skills
Interactive Marketing, Integrated Marketing, Interactive Advertising, Creative Strategy, Digital Marketing, Digital Strategy
Education
Miami University 2000 — 2004
Richard T. Farmer School of Business
Tangoe July 2015 - Present
Pilot Marketing Strategy, LLC January 2005 - Present
Vonage September 2012 - January 2015
Texas State University December 2010 - September 2012
Campbell-Ewald November 2009 - April 2010
ASENZ Marketing May 2007 - June 2009
ASENZ Marketing March 2005 - April 2007
Gateway Marketing International June 2001 - February 2005
UPSHOT! Marketing May 1999 - May 2001
AT&T July 1997 - April 1999
Skills
Segmentation, P&L Management, Online Marketing, International Marketing, Database Marketing, Social Media Marketing, Product Management, Start-up Operations, Channel Management, Direct Marketing, Marketing Strategy, Contract Negotiation, Teaching, Start-ups, Budgeting, Small Business, Inbound Marketing, Inbound Lead Generation, Digital Marketing, Internet Marketing, SEO, SEM, Management Consulting, Sales, Sales Management, Channel Strategy, Technical Sales..., New Business Development, Project Management, Program Management, Consulting, Social Media, Online Advertising, Web Marketing, Product Development, Strategic Planning, Strategy, Advertising, PPC, Integrated Marketing, Marketing, Entrepreneurship, Lead Generation, Leadership, Market Planning, B2B, Channel Partners, Budgets, Brand Management, Management
Education
Rutgers, The State University of New Jersey-Newark 1985 — 1987
MBA
Rutgers University-New Brunswick 1980 — 1985
BS
Capitalist Agency 2008 - Present
Mac-MD Inc 2006 - Present
triangle printers 2004 - Present
Jim Horst Consulting / Mac MD September 2002 - Present
lisa p maxwell 2003 - 2008
kaleidoscope 2004 - 2007
Upshot November 1998 - August 2002
UPSHOT! Marketing 1998 - 2002
Skills
Troubleshooting, Mac, XP, Windows, Firewalls, Adobe Creative Suite, OS X, Concept Development, Operating Systems, Networking, Mac OS X, Marketing, Servers, Windows 7, Computer Hardware, Active Directory, Microsoft Exchange, Windows XP, Graphic Design, System Administration, Management, Leadership
Education
University of Illinois at Chicago 1974 — 1975
Chemistry, Math and Computer Science
Leo Burnett May 2014 - Present
Leo Burnett September 2010 - May 2014
DDB Chicago July 2005 - September 2010
Upshot Marketing June 2005 - August 2005
Red Bull North America August 2003 - July 2005
Skills
Integrated Marketing, Brand Development, Social Media, Creative Development, Strategy Development, Client Relationship..., Budget Management, Thought Leadership, Cross-functional Team..., Team Leadership, Mobile Marketing, Broadcast Television, Creative Strategy, Advertising, Brand Architecture, Account Management, Marketing Communications, Marketing Research, Advertising Research, Creative Direction, CRM, Digital Strategy, Strategy, Social Marketing, Budgets, Interactive Advertising, Marketing, Digital Marketing, Corporate Branding, Leadership, Social Media Marketing, Direct Marketing, Entrepreneurship, Interactive Marketing, Relationship Marketing, Brand Management, Media Planning, Outdoor Advertising, Digital Media, Customer Insight, Online Advertising, Copywriting, Management, Sponsorship, Marketing Management, Brand Awareness, Branding & Identity, Direct Mail, Online Marketing, Media Buying
Education
Bradley University 2001 — 2005
Bachelors of Science, Communication with a Concentration in Advertising
Scarlet Heifer September 2009 - Present
4ourth & Goal Creative February 2003 - Present
Euro RSCG Life Becker* December 2002 - July 2003
TBWA / Chiat / Day February 2002 - October 2002
Upshot Marketing June 1999 - October 2002
BlueDingo / GB December 1997 - April 1999
Long Haymes Carr / Lintas* June 1995 - March 1997
Bates USA September 1991 - March 1997
Ammirati & Puris* July 1986 - May 1990
Education
Marist College 1980 — 1984
BFA, Advertising/Design
Arc Worldwide May 2013 - Present
Freelance copywriter 2013 - Present
Leo Burnett August 2012 - Present
UPSHOT Marketing 2008 - 2012
Upshot October 2003 - October 2008
Skills
Creative Strategy, Interactive Advertising, Creative Direction, Relationship Marketing, Corporate Identity, Typography, Integrated Marketing, Graphic Design, Experience Design, Branding & Identity, Marketing
Education
Columbia College Chicago 1992 — 1996
B.A., Poetry, Fiction Writing
Coulmbia College, Chicago
Live Nation Entertainment June 2014 - Present
Live Nation January 2013 - May 2014
Live Nation April 2012 - January 2013
Live Nation May 2009 - April 2012
Live Nation June 2007 - May 2009
AEG Live / BandMerch July 2006 - June 2007
What's The Download January 2005 - December 2006
Upshot Marketing February 2005 - May 2006
GolinHarris September 2004 - January 2005
Island Def Jam Music Group May 2003 - August 2003
Skills
Email Marketing, Database Marketing, Direct Marketing, CRM, Digital Marketing, Segmentation, Digital Strategy, Interactive Marketing, Management, Web Marketing, E-commerce, Mobile Marketing, Integrated Marketing, Social Media Marketing, Web Analytics, Online Advertising, Marketing Strategy, Marketing, Relationship Marketing, New Media, Digital Media, Lead Generation, SEM, Online Marketing, Analytics
Education
University of Illinois at Urbana-Champaign
BA, Speech Communication
Wheaton Warrenville South High School
Arc Worldwide April 2002 - April 2013
Upshot September 1998 - April 2002
Upshot Marketing 1998 - 2002
Upshot Marketing 1998 - 2002
Skills
Digital Strategy, Creative Direction, Creative Strategy, Interactive Marketing, Typography, Digital Marketing, Art Direction, Integrated Marketing, Concept Development, Advertising, Outdoor Advertising, Interactive Advertising, Direct Mail, Corporate Identity, Brand Development
Education
University of Colorado Boulder 1986 — 1988
CEP Exhibit Productions, Inc. February 2011 - Present
Access TCA January 2008 - October 2010
MG Design 2006 - 2007
Upshot Marketing 2000 - 2004
GMR Marketing 1998 - 2000
Skills
Trade Shows, Promotions, Event Management, Event Planning, Conferences, New Business Development, Special Events, Experiential Marketing, Exhibition Management, Logistics, Relationship Marketing, Events, Marketing Strategy, Advertising, Sponsorship, Budgets, Brand Development, Account Management, Management, Marketing Communications, Exhibit Design, Leadership, Marketing, Integrated Marketing, Customer Service, Sales, Creative Direction, Direct Marketing, Art Exhibitions, Lead Generation, Social Media Marketing, Digital Marketing, Marketing Management, Brand Awareness, B2B, Brand Management, Social Media, Online Marketing
Education
Cardinal Stritch University 1994 — 1997
BS
WM Horlick High School 1980 — 1982
Keller Graduate School of Management
MBA
Ignite USA July 2012 - Present
Johnson & Johnson August 2011 - July 2012
Home Products International June 2007 - August 2011
Upshot Marketing April 2005 - May 2007
Sanford July 2002 - April 2005
Skills
Business Development, Account Management, Segmentation, Product Marketing, Competitive Analysis, Marketing, Product Development, Product Launch, Consumer Products, Forecasting, Shopper Marketing, Cross-functional Team..., Business Strategy, Analytics, Creative Direction, Market Analysis, Brand Management, Product Management, Strategy, Project Management, Concept Development, Customer Insight, Marketing Research, Management, International Marketing, Integrated Marketing, Brand Development, Product Innovation, Marketing Communications, Marketing Management
Education
Northwestern University - Kellogg School of Management 2010 — 2012
Master of Business Administration (MBA), Marketing, International Business, Management & Organizations
Boston University 1998 — 2002
BSBA, Marketing
Shelly Bell Marketing & Design July 2009 - Present
Upshot Marketing September 2005 - June 2009
Shelly Bell Marketing & Design July 2003 - October 2005
ComPsych September 2001 - October 2003
TTX Company April 1994 - January 2001
Jones Intercable April 1993 - March 1994
Horizon Communications Group Ltd. January 1992 - May 1992
Skills
Advertising, Photography, POS, Creative Direction, Direct Mail, Newsletters, Book Covers, Book Design, Custom Invitations, Graphics, Creative Strategy
Education
Columbia College Chicago 2001 — 2005
BFA, Graphic Design
University of Northern Iowa 1988 — 2002
BA, Marketing with Emphasis in Advertising
JUICE Pharma Worldwide September 2013 - Present
JUICE Pharma Worldwide 2007 - September 2013
JUICE Pharma Worldwide 2004 - 2007
JUICE Pharma Worldwide 2003 - 2004
Upshot Marketing 1995 - 2002
Skills
Mobile Devices, Interactive Advertising, Relationship Marketing, Creative Strategy, Integrated Marketing, Interactive Marketing, Advertising, Digital Media, Marketing Strategy, Brand Development, Digital Marketing, Brand Architecture, Online Advertising, Concept Development, Digital Strategy, Direct Mail, Email Marketing, Creative Direction, Marketing, Online Marketing, Mobile Marketing, Social Media Marketing, Marketing Communications, Direct Marketing, Copywriting, Customer Insight, Brand Management
Education
University of Illinois at Chicago
Communications: Video Production
University of Illinois at Chicago
Koren Nelson Design January 2007 - Present
Greenzones December 2013 - February 2015
Language Arts March 2012 - August 2012
Koren Nelson Jewelry May 2001 - April 2007
Upshot Marketing February 1996 - September 2002
Euro RSCG 1995 - 1996
Edelman 1995 - 1995
Integrated Marketing International 1994 - 1995
Skills
Creative Direction, Brand Development, Logo Design, Packaging, Art Direction, Web Design, Illustration, Corporate Branding, Creative Strategy, Graphic Design, Advertising, Concept Development, Brand Management, Experience Design, Environmental Design, Fashion, Integrated Marketing, Branding & Identity, Corporate Identity, Layout, Typography, User Experience, Art, User Interface Design, Brochures, E-commerce, Interaction Design, Adobe Creative Suite, InDesign, Illustrator, QuarkXPress, Photoshop, Retouching, Visual Communication, Copywriting, Posters, Social Media Marketing, Image Manipulation, Relationship Marketing, Print Production, Logos, Adobe Acrobat, Promotions, Entertainment, Idea Generation, WordPress, Ideation, Experiential Marketing, Social Media, Project Management
Education
The School of the Art Institute of Chicago 1994 — 1996
Continuing Studies, Design and Visual Communications, Fine Art
Simmons College 1990 — 1994
Bachelor of Arts (BA), Graphic Design + Fine Art
Travis County March 2007 - Present
Travis County May 2006 - March 2007
Travis County January 2005 - May 2006
Travis County January 2004 - December 2004
Travis County December 2000 - December 2003
Upshot Marketing June 2000 - October 2000
U.S. Census Bureau January 2000 - July 2000
Wellesley Inn & Suites December 1998 - July 2000
Austin American-Statesman January 1998 - August 1998
Skills
Public Procurement, Contract Management, Strategic Communications, Contract Development, E-procurement, Contract Negotiation, Purchasing, Sourcing & Procurement, Community Outreach, Vendor Management, Negotiation, Procurement, Microsoft Office, Government, Project Coordination, Strategic Planning, Policy, Program Management, Management, Project Management, Construction, Process Improvement, Budgets, Team Building, Community Development, Project Planning, Proposal Writing, Leadership, Analysis, Training
Education
The University of Texas at Austin 1994 — 1999
Bachelor's degree, Journalism
Tapjoy July 2012 - January 2015
AOL February 2011 - July 2012
AOL August 2009 - July 2012
BusinessWeek October 2007 - August 2009
BusinessWeek August 2003 - October 2007
DDB Chicago June 2000 - August 2003
Upshot Marketing August 1997 - May 2000
Skills
Integrated Marketing, Digital Marketing, Digital Media, Digital Strategy, Interactive Marketing, Online Advertising, Mobile Marketing, Advertising, Mobile Advertising, Social Media Marketing, Marketing Strategy, Lead Generation, SEM, Strategic Partnerships, Analytics, Online Marketing, Strategy, Sales Operations, Advertising Sales, Start-ups, Leadership, Sales, Management, Selling, Market Research, Salesforce.com
Education
Miami University 1993 — 1997
Bachelor of Science (B.S.)
Miami University 1993 — 1997
Commerce Bank August 2015 - Present
J. Bean Marketing, LLC August 2012 - July 2015
Rohan Woods School June 2012 - May 2014
Charter Communications 2010 - 2012
Nestle Purina 2009 - 2010
Arc Worldwide 2004 - 2009
TPN 2002 - 2004
Wunderman 2000 - 2002
Frankel & Company (now Arc Worldwide) 1998 - 2000
Upshot Marketing 1997 - 1998
Skills
Integrated Marketing, Promotions, Budgeting, Cross-functional Team..., Marketing Communications, Digital Marketing, Online Marketing, Market Research, Account Management, Competitive Analysis, Budget Management, Digital Strategy, Sponsorship, Brand Development, New Business Development, Marketing Strategy, Brand Management, Advertising, Corporate Branding, Product Marketing, Client Development, Social Media Marketing, Product Development, Marketing, Leadership, Strategic Planning, Management, Direct Marketing, Product Launch, Mobile Marketing, Email Marketing, Customer Insight, Marketing Management, Interactive Marketing, Strategic Partnerships, Relationship Marketing, Marketing Research, Market Planning, Online Advertising, Creative Strategy, Direct Mail, B2B Marketing, Digital Media
Education
Northwestern University 1992 — 1993
MS
Northwestern University 1987 — 1991
BA
Ridgefield High School
Freelance January 2013 - Present
Upshot Marketing July 2008 - December 2012
Freelance June 1997 - July 2008
HGTV 2006 - 2007
HGTV 2005 - 2006
ABC Television 2005 - 2005
NBCUniversal, Inc. 2003 - 2005
Skills
Advertising, Video Production, Post Production, Photography, Film Production, Digital Media, Commercials, Resource Management, Talent Management, Talent Negotiation, Project Management, Bid Management, Creative Solutions..., Art Buying, Conflict Resolution, Strategic Sourcing, Project Execution, Broadcast, Radio, CGI, Building Relationships, Budgets, Creative Problem Solving, Integrated Production, Art, Digital Photography, Creative Direction, Marketing Communications, Digital Marketing, Digital Strategy, Film, Email Marketing, Illustration, Interactive Marketing, Outdoor Advertising, Interactive Advertising, Integrated Marketing, Direct Mail
Education
Purdue University 1989 — 1993
Bachelor of Arts (B.A.), Communications
DigitasLBi_US April 2014 - Present
Arc Worldwide - A Leo Burnett Company 2009 - April 2014
Upshot October 2008 - March 2010
Upshot Marketing 2004 - March 2010
Skills
Integrated Marketing, Creative Strategy, Interactive Advertising, Interactive Marketing, Creative Direction, Concept Development, Outdoor Advertising, Advertising, Art Direction, Brand Development, Leadership
Education
Columbia College Chicago 1996 — 2000
Bachelor of the Arts, Fiction Writing
Columbia College Chicago 1996 — 2000
Bachelor of the Arts, Fiction Writing
EXTRA BLAST Technology (a division of EXTRA BLAST Marketing LLC) October 2012 - Present
EXTRA BLAST Marketing LLC April 2010 - Present
JS Computers April 2012 - September 2012
Ogilvy & Mather April 2007 - December 2009
OgilvyAction 2006 - 2007
Remy Cointreau USA 2003 - 2006
InSite Advertising 2001 - 2003
UPSHOT Marketing 2000 - 2001
Brookstone 1995 - 1999
Skills
Integrated Marketing, Radio
Education
Boston University 1995 — 1999
Bachelor of Science (B.S.), Advertising
VML June 2014 - Present
Peter A. Mayer Advertising May 2009 - June 2014
Sears Holding Co. August 2008 - November 2008
Draftfcb November 2007 - January 2008
Noble Worldwide July 2006 - October 2007
Publications International June 2005 - February 2006
Freelance Art Director / Interactive Designer January 2003 - June 2005
Moraine Valley Community College January 2002 - November 2003
UPSHOT Marketing August 1999 - June 2001
Illinois Institute of Arts January 1998 - June 1999
Skills
Art Direction, Creative Strategy, Creative Direction, Interactive Advertising, Interaction Design, Typography, Outdoor Advertising, Logo Design, Illustration, Adobe Creative Suite, Interactive Marketing, Graphic Design, Information Design, User Experience, Web Design, User Interface Design, Flash, InDesign, Drawing, Social Media, Painting, Email Marketing, Layout, Dreamweaver, Graphics, Animation, Integrated Marketing, User Experience Design, Storyboarding, Photography, User Interface, Corporate Identity, Online Advertising, Concept Development, Brand Development, Branding & Identity, Information Architecture, Corporate Branding, Art, Brochures, Illustrator, Mobile Design, Advertising, Experience Design, Image Manipulation
Education
Wayne State University 1987 — 1990
Fine Arts - Painting
University of Michigan 1984 — 1985
Fine Arts
College for Creative Studies 1983 — 1984
Fine Arts