WSBK-TV Company
Industry: Television station
DescriptionWSBK-TV, virtual channel 38, is a MyNetworkTV-affiliated television station licensed to Boston, Massachusetts, United States. The station is owned by the CBS Television Stations subsidiary of CBS Corporation, as part of a duopoly with CBS owned-and-operated station WBZ-TV. Channels: Digital: 39 (UHF); (to move to 21 (UHF)); Virtual: 38 (PSIP) Former channel number(s): Analog: 38 (UHF, 1964–2009) Former callsigns: WIHS-TV (1964–1966) Call letters' meaning: SBK (stock ticker symbol of former owner Storer Broadcasting) Transmitter power: 135 kW; 163 kW (CP) Former affiliations: Independent station, Prime Time Entertainment Network, UPN
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WSBK-TV Employees
Employee
Years
Job
Industry
Howard Winer Howard Winer's WSBK-TV Experience 1988 - 1993
Job Senior Manager, Production Planning at CNN
Industry Marketing and Advertising
Experience
CNN October 2014 - Present
CNN March 2009 - October 2014
CNN June 2007 - February 2009
Tribune Broadcasting April 2001 - May 2007
CBS Television Stations June 1996 - April 2001
Fox Television Stations November 1993 - June 1996
WSBK-TV 1988 - 1993
The City Paper 1987 - 1988
Skills
Broadcast Television, Television, Video, Final Cut Pro, Creative Direction, Commercials, Producing, Post Production, Radio, Creative Writing, Website Development, Copywriting, Web Design, New Media, Video Editing, On-Air Promotion, Creative Strategy, Digital Marketing, Entertainment, Digital Media, Marketing Strategy, Marketing, Brand Development, Brand Management, Corporate Branding, Advertising, Integrated Marketing, Social Media, Blogging, Editing, Marketing Copy, Promotional Copy, Photoshop, Premiere, Graphic Design, Art Direction, Typography, Directing Teams, Commercial Directing, Strategy, Marketing Communications, Strategic Communications, Strategic Thinking, Development of..., Unconventional, Big-picture Thinking, Thought Leadership, Leadership, Cross-functional Team..., Competitive Analysis
Education
Boston University 1983 — 1987
Bachelor's degree
Pikesville High 1980 — 1983
CNN October 2014 - Present
CNN March 2009 - October 2014
CNN June 2007 - February 2009
Tribune Broadcasting April 2001 - May 2007
CBS Television Stations June 1996 - April 2001
Fox Television Stations November 1993 - June 1996
WSBK-TV 1988 - 1993
The City Paper 1987 - 1988
Skills
Broadcast Television, Television, Video, Final Cut Pro, Creative Direction, Commercials, Producing, Post Production, Radio, Creative Writing, Website Development, Copywriting, Web Design, New Media, Video Editing, On-Air Promotion, Creative Strategy, Digital Marketing, Entertainment, Digital Media, Marketing Strategy, Marketing, Brand Development, Brand Management, Corporate Branding, Advertising, Integrated Marketing, Social Media, Blogging, Editing, Marketing Copy, Promotional Copy, Photoshop, Premiere, Graphic Design, Art Direction, Typography, Directing Teams, Commercial Directing, Strategy, Marketing Communications, Strategic Communications, Strategic Thinking, Development of..., Unconventional, Big-picture Thinking, Thought Leadership, Leadership, Cross-functional Team..., Competitive Analysis
Education
Boston University 1983 — 1987
Bachelor's degree
Pikesville High 1980 — 1983
Julie Keane's WSBK-TV Experience January 2000 - December 2001
Job Media Director, Smart Media Group
Industry Marketing and Advertising
Experience
Smart Media Group, LLC September 2011 - Present
The Gold Group April 2007 - June 2011
Blitz Media 2003 - 2007
WSBK-TV January 2000 - December 2001
Skills
Advertising, Marketing, Social Media, Media Planning, Digital Strategy, Integrated Marketing, Digital Media, Creative Direction, Mobile Marketing, Event Planning, CRM, Digital Marketing, Outdoor Advertising
Education
Emerson College 2002 — 2004
MFA, Media Arts
Boston College 1995 — 1999
BA, Communications
Smart Media Group, LLC September 2011 - Present
The Gold Group April 2007 - June 2011
Blitz Media 2003 - 2007
WSBK-TV January 2000 - December 2001
Skills
Advertising, Marketing, Social Media, Media Planning, Digital Strategy, Integrated Marketing, Digital Media, Creative Direction, Mobile Marketing, Event Planning, CRM, Digital Marketing, Outdoor Advertising
Education
Emerson College 2002 — 2004
MFA, Media Arts
Boston College 1995 — 1999
BA, Communications
Terry Cohen Terry Cohen's WSBK-TV Experience 1990 - 1990
Job Digital marketing, data, research, media and analytics
Industry Marketing and Advertising
Experience
American Association of Advertising Agencies October 2014 - Present
Terry Cohen Consulting 2013 - Present
Digital Analytics Association July 2012 - July 2014
Digitas 1995 - 2013
GTE 1981 - 1993
WSBK-TV 1990 - 1990
Skills
Digital Marketing, Analytics, Digital Strategy, Web Analytics, Integrated Marketing, Online Advertising, Digital Media, Strategy, Interactive Marketing, CRM, Marketing, Strategic Planning, Marketing Research, Marketing Analytics, Customer Insight, Market Research, PPC, Relationship Management, SEM, Mobile Marketing, Business Development, Lead Generation, Direct Marketing, Database Marketing, Brand Development, Interactive Advertising, Start-ups, Multi-channel Marketing, Media Planning, Media Buying, Online Marketing, Google Analytics, Strategic Partnerships, Social Media, Marketing Strategy, Relationship Marketing, Behavioral Targeting, Omniture, Customer Satisfaction..., MBTI, Advertising Research, Email Marketing, Audience Measurement, Media Research, Customer Acquisition, Mobile Advertising, career counseling, Television Research, Psychographics, Competitive Intelligence
Education
Babson College - Franklin W. Olin Graduate School of Business
MBA, Marketing
University at Albany, SUNY 1978 — 1981
BS, Computer Science and Applied Mathematics
American Association of Advertising Agencies October 2014 - Present
Terry Cohen Consulting 2013 - Present
Digital Analytics Association July 2012 - July 2014
Digitas 1995 - 2013
GTE 1981 - 1993
WSBK-TV 1990 - 1990
Skills
Digital Marketing, Analytics, Digital Strategy, Web Analytics, Integrated Marketing, Online Advertising, Digital Media, Strategy, Interactive Marketing, CRM, Marketing, Strategic Planning, Marketing Research, Marketing Analytics, Customer Insight, Market Research, PPC, Relationship Management, SEM, Mobile Marketing, Business Development, Lead Generation, Direct Marketing, Database Marketing, Brand Development, Interactive Advertising, Start-ups, Multi-channel Marketing, Media Planning, Media Buying, Online Marketing, Google Analytics, Strategic Partnerships, Social Media, Marketing Strategy, Relationship Marketing, Behavioral Targeting, Omniture, Customer Satisfaction..., MBTI, Advertising Research, Email Marketing, Audience Measurement, Media Research, Customer Acquisition, Mobile Advertising, career counseling, Television Research, Psychographics, Competitive Intelligence
Education
Babson College - Franklin W. Olin Graduate School of Business
MBA, Marketing
University at Albany, SUNY 1978 — 1981
BS, Computer Science and Applied Mathematics
Andrew Hayes Andrew Hayes's WSBK-TV Experience June 1986 - June 1992
Job Software developer, creator of video platform for brands to record, curate and publish customer video testimonials
Industry Marketing and Advertising
Experience
Feedback Media, LLC July 2010 - Present
CueVu Software January 2014 - Present
Bernett January 1992 - 2014
WSBK-TV June 1986 - June 1992
Skills
Email Marketing, Web Video, Software Development, Social Media, Market Research, Content Strategy, Marketing, Marketing Research, Competitive Analysis, Online Marketing, Strategy, Online Research, Qualitative Research, Customer Insight, Video
Education
The George Washington University 1981 — 1985
BS, Political Science
The George Washington University
Feedback Media, LLC July 2010 - Present
CueVu Software January 2014 - Present
Bernett January 1992 - 2014
WSBK-TV June 1986 - June 1992
Skills
Email Marketing, Web Video, Software Development, Social Media, Market Research, Content Strategy, Marketing, Marketing Research, Competitive Analysis, Online Marketing, Strategy, Online Research, Qualitative Research, Customer Insight, Video
Education
The George Washington University 1981 — 1985
BS, Political Science
The George Washington University
Ken London's WSBK-TV Experience 1985 - 1995
Job General Manager, Special Programming at Cramer
Industry Broadcast Media
Experience
Cramer August 1995 - Present
WSBK-TV 1985 - 1995
Skills
Public Relations, Management, Budgets, Digital Marketing, Entertainment, Entrepreneurship, Video Production, Broadcast, Sports Marketing, Digital Media, Video, Sports
Education
Boston University 1991 — 1993
Master's degree
Milton High School
Cramer August 1995 - Present
WSBK-TV 1985 - 1995
Skills
Public Relations, Management, Budgets, Digital Marketing, Entertainment, Entrepreneurship, Video Production, Broadcast, Sports Marketing, Digital Media, Video, Sports
Education
Boston University 1991 — 1993
Master's degree
Milton High School
Corey Shelton Corey Shelton's WSBK-TV Experience February 1998 - October 1998
Job Design & Photography
Industry Design
Experience
Corey Shelton Design July 2006 - Present
KPTV / KPDX November 2006 - June 2011
Yalecrest Renovations March 2010 - May 2010
Ivy Creative September 2008 - October 2009
WLVI-TV 2000 - 2006
WHDH-TV May 1998 - January 1999
WSBK-TV February 1998 - October 1998
Network Graphics & Animations, Inc. (NG&A) January 1996 - January 1998
Skills
Photography, Graphic Design, Graphics, SketchUp, Rendering, Project Management, Organization, Training, Animation, Computer Graphics, Adobe Creative Suite, Layout, Motion Graphics, Art Direction, Illustrator, Logo Design, Flash Animation, InDesign, Typography, After Effects, Creative Direction, Furniture, Flash, Interior Design, Sustainable Design, Premiere, Illustration, Multimedia, Visual Storytelling, Video Editing
Education
Portland Community College 2006 — 2009
AAS, Architectural Design and Drafting
Keiser College 1992 — 1997
AAS, Computer Graphics and Animation
Art Institute of Fort Lauderdale 1987 — 1989
Advertising Design
Corey Shelton Design July 2006 - Present
KPTV / KPDX November 2006 - June 2011
Yalecrest Renovations March 2010 - May 2010
Ivy Creative September 2008 - October 2009
WLVI-TV 2000 - 2006
WHDH-TV May 1998 - January 1999
WSBK-TV February 1998 - October 1998
Network Graphics & Animations, Inc. (NG&A) January 1996 - January 1998
Skills
Photography, Graphic Design, Graphics, SketchUp, Rendering, Project Management, Organization, Training, Animation, Computer Graphics, Adobe Creative Suite, Layout, Motion Graphics, Art Direction, Illustrator, Logo Design, Flash Animation, InDesign, Typography, After Effects, Creative Direction, Furniture, Flash, Interior Design, Sustainable Design, Premiere, Illustration, Multimedia, Visual Storytelling, Video Editing
Education
Portland Community College 2006 — 2009
AAS, Architectural Design and Drafting
Keiser College 1992 — 1997
AAS, Computer Graphics and Animation
Art Institute of Fort Lauderdale 1987 — 1989
Advertising Design
Brian O'Keefe Brian O'Keefe's WSBK-TV Experience 1999 - 2001
Job Realtor at Hammond Residential
Industry Real Estate
Experience
Hammond Residential April 2015 - Present
CBS Television Stations 2013 - 2014
Binnie Media / WBIN-TV 2011 - 2013
O'Keefe Franchise Advisors, LLC 2008 - 2011
Comcast Spotlight 2005 - 2007
WCVB-TV 2001 - 2005
WSBK-TV 1999 - 2001
Katz Television-Millennium Sales & Marketing 1992 - 1999
Skills
Media Planning, Advertising, Digital Media, Leadership, Advertising Sales, Account Management, Strategy, Media Buying, B2B, Online Advertising, Sales, Start-ups, Marketing Strategy, Marketing Communications, SEM, Strategic Partnerships, Integrated Marketing, Digital Marketing, Online Marketing, Marketing, Management, Salesforce.com, Lead Generation, Television, Mobile Marketing
Education
Quinnipiac University 1980 — 1984
Hammond Residential April 2015 - Present
CBS Television Stations 2013 - 2014
Binnie Media / WBIN-TV 2011 - 2013
O'Keefe Franchise Advisors, LLC 2008 - 2011
Comcast Spotlight 2005 - 2007
WCVB-TV 2001 - 2005
WSBK-TV 1999 - 2001
Katz Television-Millennium Sales & Marketing 1992 - 1999
Skills
Media Planning, Advertising, Digital Media, Leadership, Advertising Sales, Account Management, Strategy, Media Buying, B2B, Online Advertising, Sales, Start-ups, Marketing Strategy, Marketing Communications, SEM, Strategic Partnerships, Integrated Marketing, Digital Marketing, Online Marketing, Marketing, Management, Salesforce.com, Lead Generation, Television, Mobile Marketing
Education
Quinnipiac University 1980 — 1984
Scott McGavick Scott McGavick's WSBK-TV Experience 2003 - 2005
Job Senior Vice President, Director of Sales
Industry Broadcast Media
Experience
Entravision Communications July 2005 - Present
WSBK TV 2003 - 2005
New England Patriots 2003 - 2003
AT&T Broadband 1998 - 2002
WSBK TV Boston 1992 - 1998
Harrington Righter & Parsons 1986 - 1992
Jordan McGrath Case & Taylor 1985 - 1986
Skills
Media Buying, Digital Media, Media Planning, Advertising, Broadcast, Television, Integrated Marketing, Online Advertising, Marketing Strategy, New Business Development, New Media, Strategic Partnerships, Account Management
Education
College of the Holy Cross 1979 — 1983
B.A., Economics
St John's Shrewsbury 1975 — 1979
Entravision Communications July 2005 - Present
WSBK TV 2003 - 2005
New England Patriots 2003 - 2003
AT&T Broadband 1998 - 2002
WSBK TV Boston 1992 - 1998
Harrington Righter & Parsons 1986 - 1992
Jordan McGrath Case & Taylor 1985 - 1986
Skills
Media Buying, Digital Media, Media Planning, Advertising, Broadcast, Television, Integrated Marketing, Online Advertising, Marketing Strategy, New Business Development, New Media, Strategic Partnerships, Account Management
Education
College of the Holy Cross 1979 — 1983
B.A., Economics
St John's Shrewsbury 1975 — 1979
Christine Ferrara's WSBK-TV Experience September 1992 - October 1995
Job Program Director WBZTV/WSBKTV at CBS Corp
Industry Entertainment
Experience
CBS Corp June 2005 - Present
CBS Television Stations Group October 1995 - June 2005
WSBK-TV September 1992 - October 1995
WSBK-TV November 1991 - September 1992
Skills
Broadcast Television, Digital Media, Television, Video Production, Broadcast, Video, New Media, Advertising, Social Media, Radio, Post Production
Education
Hofstra University 1986 — 1990
Bachelor of Science (BS), Television Production
CBS Corp June 2005 - Present
CBS Television Stations Group October 1995 - June 2005
WSBK-TV September 1992 - October 1995
WSBK-TV November 1991 - September 1992
Skills
Broadcast Television, Digital Media, Television, Video Production, Broadcast, Video, New Media, Advertising, Social Media, Radio, Post Production
Education
Hofstra University 1986 — 1990
Bachelor of Science (BS), Television Production
Jim Dowdle's WSBK-TV Experience August 1986 - April 1990
Job Senior Vice President Ad sales, Midwest and Western Regions at Scripps Networks Interactive
Industry Marketing and Advertising
Experience
Scripps Networks Interactive- FOOD Network and Cooking Channel September 2014 - Present
Scripps Networks- Food Network and Cooking Channel 1994 - Present
Turner Broadcasting April 1990 - January 1994
WSBK-TV August 1986 - April 1990
Skills
Digital Media, Integrated Marketing, Advertising Sales, Digital Marketing, Digital Strategy, Advertising, Online Advertising, Television, Media Planning, Social Media Marketing
Education
John Carroll University 1982 — 1986
Scripps Networks Interactive- FOOD Network and Cooking Channel September 2014 - Present
Scripps Networks- Food Network and Cooking Channel 1994 - Present
Turner Broadcasting April 1990 - January 1994
WSBK-TV August 1986 - April 1990
Skills
Digital Media, Integrated Marketing, Advertising Sales, Digital Marketing, Digital Strategy, Advertising, Online Advertising, Television, Media Planning, Social Media Marketing
Education
John Carroll University 1982 — 1986
Peter Masucci's WSBK-TV Experience 1997 - 1998
Job Creative Services Director at WBZTV & myTV38
Industry Marketing and Advertising
Experience
WBZ-TV & TV38 September 2009 - Present
CBS Television 2006 - October 2009
WBZ TV & TV38 Boston 2005 - 2006
WBZ TV & TV38 Boston 2000 - 2005
WSBK-TV 1997 - 1998
Skills
Television, Sports, Digital Media, Broadcast, Final Cut Pro, Advertising, Integrated Marketing, Post Production, Avid, Video Production, Radio, Video, Creative Direction, Broadcast Television, New Media, Entertainment
Education
Boston University
BS, Journalism
Boston University
Broadcast Journalism, Marketing, Communications
WBZ-TV & TV38 September 2009 - Present
CBS Television 2006 - October 2009
WBZ TV & TV38 Boston 2005 - 2006
WBZ TV & TV38 Boston 2000 - 2005
WSBK-TV 1997 - 1998
Skills
Television, Sports, Digital Media, Broadcast, Final Cut Pro, Advertising, Integrated Marketing, Post Production, Avid, Video Production, Radio, Video, Creative Direction, Broadcast Television, New Media, Entertainment
Education
Boston University
BS, Journalism
Boston University
Broadcast Journalism, Marketing, Communications
Tim Dumas's WSBK-TV Experience 1999 - 2000
Job Sales Representative at Healthy Home Foods
Industry Health, Wellness and Fitness
Experience
Healthy Home Foods 2014 - Present
Omnitec Solutions Inc. February 2007 - February 2015
OMNITEC Solutions, Inc. 2007 - 2011
Discovery Communications 2005 - 2007
WBZ TV 2000 - 2004
WSBK TV 1999 - 2000
Skills
Omneon Media Grid..., Sundance Titan..., CBS RT/TM System, Omnibus..., Miranda Press Panel, Grass Valley Switchers, DVC Pro, Beta VTR, Evertz Routers, Multimedia, Social Networking, Broadcast, Sound, Social Media Marketing, Photoshop, Video, Advertising, Leadership, Camera, Sales
Education
Arizona State University
Bachelor's Degree, Broadcasting and Business Management
Healthy Home Foods 2014 - Present
Omnitec Solutions Inc. February 2007 - February 2015
OMNITEC Solutions, Inc. 2007 - 2011
Discovery Communications 2005 - 2007
WBZ TV 2000 - 2004
WSBK TV 1999 - 2000
Skills
Omneon Media Grid..., Sundance Titan..., CBS RT/TM System, Omnibus..., Miranda Press Panel, Grass Valley Switchers, DVC Pro, Beta VTR, Evertz Routers, Multimedia, Social Networking, Broadcast, Sound, Social Media Marketing, Photoshop, Video, Advertising, Leadership, Camera, Sales
Education
Arizona State University
Bachelor's Degree, Broadcasting and Business Management
David Kipp's WSBK-TV Experience 1998 - 2000
Job Account Executive at NECN
Industry Broadcast Media
Experience
NECN April 2014 - Present
WSBK MYTV 38 December 2011 - January 2014
WBZ-TV February 2011 - December 2011
Fox 25 Boston August 2000 - February 2011
WSBK-TV 1998 - 2000
American Radio 1995 - 1998
Continental/MediaOne/AT&T Media Services 1990 - 1995
Boston Phoenix 1985 - 1990
Skills
New Business Development, Advertising, Email Marketing, Sales, Management, Online Advertising, Selling, Digital Media, Advertising Sales, Media Buying, Broadcast, Sponsorship
Education
University of Massachusetts, Amherst
BS, Communication Studies
NECN April 2014 - Present
WSBK MYTV 38 December 2011 - January 2014
WBZ-TV February 2011 - December 2011
Fox 25 Boston August 2000 - February 2011
WSBK-TV 1998 - 2000
American Radio 1995 - 1998
Continental/MediaOne/AT&T Media Services 1990 - 1995
Boston Phoenix 1985 - 1990
Skills
New Business Development, Advertising, Email Marketing, Sales, Management, Online Advertising, Selling, Digital Media, Advertising Sales, Media Buying, Broadcast, Sponsorship
Education
University of Massachusetts, Amherst
BS, Communication Studies
Stu Tauber's WSBK-TV Experience 1975 - 2000
Job Independent Broadcast Media Professional
Industry Broadcast Media
Experience
Entravision New England 2001 - Present
WSBK TV 1975 - 2000
WSBK TV38 1975 - 2000
WSBK-TV UPN38 1975 - 2000
Skills
Radio, Integration, Digital Marketing, Social Media Marketing, Video, Advertising, Agile Methodologies, Leadership, Marketing Communications, New Media, Event Planning, Media Buying, Digital Strategy, Digital Media, Social Networking, Event Management, Online Advertising, Radio Broadcasting, Integrated Marketing, Copywriting, Strategic Planning, Marketing, Online Marketing, Broadcast, Sponsorship, Advertising Sales, Marketing Strategy, Social Media, Management, Broadcast Television, Television, Media Relations, SOA, Enterprise Architecture
Education
Muhlenberg College 1959 — 1963
Entravision New England 2001 - Present
WSBK TV 1975 - 2000
WSBK TV38 1975 - 2000
WSBK-TV UPN38 1975 - 2000
Skills
Radio, Integration, Digital Marketing, Social Media Marketing, Video, Advertising, Agile Methodologies, Leadership, Marketing Communications, New Media, Event Planning, Media Buying, Digital Strategy, Digital Media, Social Networking, Event Management, Online Advertising, Radio Broadcasting, Integrated Marketing, Copywriting, Strategic Planning, Marketing, Online Marketing, Broadcast, Sponsorship, Advertising Sales, Marketing Strategy, Social Media, Management, Broadcast Television, Television, Media Relations, SOA, Enterprise Architecture
Education
Muhlenberg College 1959 — 1963
Brian Menz's WSBK-TV Experience 1984 - 1989
Job Broadcast Technician/Editor For Chronicle at WCVBTV
Industry Broadcast Media
Experience
WCVB-TV 1990 - Present
WSBK-TV 1984 - 1989
Education
Kansas City Art Institute
BFA in Photography, Film/Video/Animation/Photography/Sound Production
WCVB-TV 1990 - Present
WSBK-TV 1984 - 1989
Education
Kansas City Art Institute
BFA in Photography, Film/Video/Animation/Photography/Sound Production
Anna Yuen's WSBK-TV Experience 1976 - 1981
Job Writer/Producer
Industry Broadcast Media
Experience
DAW Productions 1998 - Present
Spots Productions 1990 - Present
Tribune Entertainment 1988 - 1990
WCVB-TV 1981 - 1988
WSBK-TV 1976 - 1981
Skills
On-air, Writing, Promotions, Television, Television Production, Copywriting, Video Production, Avid, Creative Writing, Video, Broadcast, Radio, Promos, Advertising, Documentaries, New Media, Commercials, Video Editing, Final Cut Pro, TV Production
Education
Boston University 1972 — 1976
BS, Communications-PR
DAW Productions 1998 - Present
Spots Productions 1990 - Present
Tribune Entertainment 1988 - 1990
WCVB-TV 1981 - 1988
WSBK-TV 1976 - 1981
Skills
On-air, Writing, Promotions, Television, Television Production, Copywriting, Video Production, Avid, Creative Writing, Video, Broadcast, Radio, Promos, Advertising, Documentaries, New Media, Commercials, Video Editing, Final Cut Pro, TV Production
Education
Boston University 1972 — 1976
BS, Communications-PR
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