Initiative Company

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Initiative Employees

Employee
Years
Job
Industry
Allison Tran Allison Tran Temple City, California Details
Allison Tran's Initiative Experience August 2015 - Present
Job Media Buyer at Initiative
Industry Marketing and Advertising
Experience
Initiative   August 2015 - Present
Initiative   September 2014 - August 2015
MaxLite  November 2013 - March 2014
iBank  July 2013 - September 2013

Skills
Product Marketing, Social Media Marketing, Business Development, Social Networking, Leadership, Marketing Communications, Marketing Strategy, Advertising, Market Research, Business Planning, Microsoft Excel, Photoshop, Microsoft Office, Sales, Marketing, Public Relations, Microsoft Word, Events Organisation, English, Small Business, Facebook

Education
University of California, Riverside   2010 — 2014
Bachelor's Degree, Business Administration

Temple City High School

Shweta Balasubramanian Shweta Balasubramanian Charlottesville, Virginia Details
Shweta Balasubramanian's Initiative Experience February 2011 - August 2012
Job MBA Candidate @ Darden School of Business
Industry Higher Education
Experience
Symantec  June 2015 - August 2015
Evolve Media, LLC  August 2012 - June 2014
Initiative   February 2011 - August 2012
Mindshare  November 2007 - February 2011
Infospace  August 2006 - September 2006

Education
University of Virginia Darden School of Business   2014 — 2016
Master of Business Administration (M.B.A.)

University of California, Riverside - A. Gary Anderson Graduate School of Management   2003 — 2007
Bachelor's Degree

Valerie Peacock Valerie Peacock Greater Los Angeles Area Details
Valerie Peacock's Initiative Experience April 2014 - Present
Job Associate Director, Media Strategy at Initiative
Industry Marketing and Advertising
Experience
Initiative   April 2014 - Present
Initiative (MC Media)   November 2012 - Present
Universal McCann  April 2012 - November 2012
Universal McCann  May 2011 - April 2012
ZenithOptimedia  August 2009 - May 2011
RPA  March 2008 - August 2009

Skills
Media Planning, Digital Media, Integrated Marketing, Digital Strategy, Online Advertising, Mobile Advertising, New Media, Interactive Marketing, Digital Marketing, Interactive Advertising, Online Marketing, Media Strategy, Marketing, Social Media Marketing, SEM, Mobile Marketing, Media Buying, Outdoor Advertising, Advertising, Advertising Sales

Education
University of Wisconsin-Madison   2000 — 2004
BA, English, Communication Arts

University of California, Los Angeles

Thomas Wan Thomas Wan San Francisco Bay Area Details
Thomas Wan's Initiative Experience July 2013 - September 2013
Job Senior Digital Analyst at Kelley Blue Book
Industry Market Research
Experience
Kelley Blue Book  September 2013 - Present
Initiative   July 2013 - September 2013
Palio+Ignite  August 2012 - June 2013
Auction.com  May 2011 - August 2012
Kondaur Capital Corporation  October 2010 - May 2011

Skills
Google Analytics, Omniture, SEM, Online Advertising, Mobile Devices, Web Analytics, CSS, PPC, HTML, Java, Microsoft Office, Digital Media, SEO, WebTrends Analytics, Google Adwords, Market Research, Data Analysis, Advertising, Analytics, SQL, Eclipse, Mobile Analytics, Tableau, DoubleClick, DFA, DFP, Microstrategy, Google Webmaster Tools, Platflora, Datameer

Education
University of California, Irvine   2006 — 2010
Bachelor of Arts (B.A.), Economics

Arvind Jayaram Arvind Jayaram Los Angeles, California Details
Arvind Jayaram's Initiative Experience 2005 - 2007
Job Monetization Strategies ~ Ad Products ~ Ad Sales
Industry Internet
Experience
Tenderloin Social Club   April 2015 - Present
Consultant  February 2015 - Present
Jumpstart Automotive Group (Division of Hearst Magazines)   May 2013 - December 2014
Stardoll  2007 - 2013
Initiative   2005 - 2007
MEC  2004 - 2005
TBWA\Chiat\Day   2002 - 2004
FUEL NA (EURO RSCG)   2000 - 2002

Skills
Advertising Operations, Digital Media, Cost Controls, Digital Marketing, Campaign Management, Online Advertising, P&L Management, Advertising, Social Media, Business Planning, Digital Strategy, Dashboards, Mobile Marketing, Mobile Devices, Business Development, Business Process Design, Web Analytics, User Experience, Integrated Marketing, Start-ups, Media Planning, Brand Development, Strategy, Strategic Partnerships, New Media, Product Management, Interactive Advertising, Social Games, Brand Developement, Integrated Brand..., Creative Management, Management Of Creative..., Web Content, Mood Boards, Digital Advertising, Market Research, Vendor Management, Client Relationship..., Data Analysis, Process Improvement, Performance Analysis, Staff Management, Staff Training, Project Management, Custom Product..., Omni-Channel Marketing, Advertising Strategies, Social Media Marketing, Marketing, Analytics

Education
University of California, San Diego
Bachelor's Degree, Economics

Shiva Barrett Shiva Barrett New York, New York Details
Shiva Barrett's Initiative Experience November 2011 - February 2013
Job Marketing Manager at InStyle.com
Industry Marketing and Advertising
Experience
InStyle.com  January 2014 - Present
Initiative   November 2011 - February 2013
MATTER (Edelman)   April 2011 - November 2011
OMD  October 2010 - April 2011
OMD  June 2008 - September 2010
WTG Events   August 2006 - March 2008
WTG Events   October 2004 - January 2006

Education
University of Bath
BSc (Hons), Business Administration

Hermes Ongsansoy Hermes Ongsansoy Greater Los Angeles Area Details
Hermes Ongsansoy's Initiative Experience April 2014 - Present
Job Associate, Digital Investment at Initiative
Industry Marketing and Advertising
Experience
Initiative   April 2014 - Present
Nike  September 2010 - March 2014

Skills
Leadership, Client Relations, Reporting & Analysis, Campaign Management, Industry Research, MediaVisor, DoubleClick, Google Adwords, Sales, Budget Tracking, Pacing, Billing Solutions, RFP Generation

Education
University of California, Irvine   2006 — 2010
Bachelor of Arts, Business Economics

Archbishop Mitty High School

Samantha Haney Samantha Haney Los Angeles, California Details
Samantha Haney's Initiative Experience November 2014 - Present
Job Associate, Local Investment at Initiative
Industry Marketing and Advertising
Experience
Initiative   November 2014 - Present
Red Hen Press  April 2014 - October 2014
The Los Angeles Review, Red Hen Press   December 2013 - October 2014
Red Hen Press  October 2013 - April 2014
Red Hen Press  May 2013 - September 2013
Westwind Literary Jounal   January 2013 - June 2013
GOOD Worldwide, LLC  January 2013 - May 2013

Education
UCLA   2010 — 2013
Bachelor of Arts (B.A.)

Tim Chough Tim Chough United States Details
Tim Chough's Initiative Experience May 2015 - Present
Job Specialist, Digital Investment (Media Planner) at Initiative
Industry Marketing and Advertising
Experience
Initiative   May 2015 - Present
Initiative   June 2014 - Present
Mightee Kids   December 2012 - May 2014
La Habra Music Center   December 2012 - February 2013
UCLA Architecture and Urban Design  September 2010 - June 2012
Serving Other Nations   June 2010 - June 2011

Skills
Research, Microsoft Office, Public Speaking, PowerPoint, Microsoft Excel, Teaching, Social Media, Event Planning, Microsoft Word, Photoshop, Community Outreach, Editing, Strategic Planning, Customer Service, Non-profits, Nonprofits, Digital Media, Advertising, Social Media Marketing, Marketing, Online Advertising, Digital Marketing

Education
UCLA   2007 — 2012
Bachelor of Arts (B.A.), Development Economics and International Development

Brea Olinda High School   2003 — 2007
High School

Sean Cacho Sean Cacho Greater Los Angeles Area Details
Sean Cacho's Initiative Experience August 2013 - January 2014
Job Product Marketing Manager at Kelley Blue Book
Industry Marketing and Advertising
Experience
Kelley Blue Book  July 2014 - Present
Initiative   August 2013 - January 2014
RPA  April 2011 - August 2013
RPA  June 2010 - April 2011
Team One  March 2009 - June 2010
Team One  September 2008 - March 2009
Carat  June 2008 - September 2008
Carat  July 2007 - June 2008
Universal McCann  October 2006 - July 2007

Skills
Interactive Marketing, PPC, Digital Media, Media Buying, Digital Marketing, Social Media, Media Planning, Advertising, New Media, Digital Strategy, Integrated Marketing, comScore, Mobile Marketing, Direct Marketing, Creative Direction, Interactive Advertising, Outdoor Advertising, Social Media Marketing, SEM, Marketing, Facebook, Direct Mail, Online Advertising, Television, Mobile Advertising, DoubleClick, Competitive Analysis, Brand Development, Mobile Devices, Creative Strategy, Online Marketing, Web Analytics

Education
University of California, Los Angeles
Communications, Mass Communications, Asian American Studies

Ivonne Rosales Ivonne Rosales Greater Los Angeles Area Details
Ivonne Rosales's Initiative Experience March 2015 - August 2015
Job Connections Associate at MediaVest
Industry Marketing and Advertising
Experience
MediaVest  August 2015 - Present
Initiative   March 2015 - August 2015
Initiative   June 2013 - February 2015
La Agencia de Orci  2012 - 2013
California Community Builders   2010 - 2012
The Greenlining Institute  June 2010 - August 2010

Skills
Bilingual-English/Spanis..., MBOX, Kantar, Nielsen Data, Strata View, Simmons, Microsoft Excel, Budgets, Spanish, Integrated Marketing, Digital Media, Social Media, Media Planning, Advertising, Social Media Marketing

Education
University of California, Berkeley   2006 — 2010
Bachelor of Science (BS), Peace Studies and Conflict Resolution

Vera Cai Vera Cai Los Angeles, California Details
Vera Cai's Initiative Experience April 2015 - Present
Job Brand Strategist at Initiative
Industry Marketing and Advertising
Experience
Initiative   April 2015 - Present
rapport   September 2013 - March 2015
JetDevs   January 2013 - August 2013
ABC News  January 2012 - April 2012
Invisible Children Inc.  June 2009 - December 2009
United States Olympic Committee  July 2008 - August 2008

Skills
Marketing, Advertising, Media Planning, Media Buying, Media Strategy, Digital Media, Television Media, Social Media Marketing, Marketing Strategy, Integrated Media, Product Integration, Brand Awareness, Competitive Analysis, Public Relations, Event Planning, Facebook, Microsoft Office, Microsoft Excel, PowerPoint, Social Media, Market Research, Marketing Communications, Social Networking, Public Speaking

Education
University of California, San Diego
Bachelor of Arts (B.A.), Communication, General

David Yuan David Yuan El Segundo, California Details
David Yuan's Initiative Experience September 2014 - Present
Job Supervisor, Social Media at Initiative
Industry Marketing and Advertising
Experience
Initiative   September 2014 - Present
Mullen  September 2013 - September 2014
Team One  July 2013 - September 2013
Team One  May 2012 - June 2013
Team One  June 2011 - April 2012
Ignite Health  March 2011 - June 2011
Deutsch  October 2010 - January 2011
Universal Pictures  September 2009 - June 2010
Ubiquity Broadcasting Corp  March 2009 - August 2009
Ws Bistro Franchise   June 2008 - March 2009

Skills
Social Media, Advertising, Creative Direction, Interactive Marketing, Sponsorship, Broadcast, Online Advertising, Digital Strategy, Interactive Advertising, Account Management, Integrated Marketing, Mobile Marketing, Digital Marketing, Media Planning, Marketing

Education
University of California, Irvine   2006 — 2010
Bachelor of Arts, Economics

Icon Collective   2014 — 2015

Michael R. Chen Michael R. Chen Los Angeles, California Details
Michael R. Chen's Initiative Experience July 2015 - Present
Job Associate Director, Search at Initiative
Industry Marketing and Advertising
Experience
Initiative   July 2015 - Present
Initiative   August 2014 - July 2015
Team One  September 2012 - August 2014
U.S. Interactive Media   July 2011 - August 2012
Adconion Media Group  April 2011 - June 2011
Kia Motors America  July 2010 - September 2010
UC Irvine  May 2009 - June 2010
HallPass Media  October 2009 - April 2010

Skills
SEM, Google Analytics, Google Adwords, PPC, Facebook, Microsoft Excel, Marketing Strategy, Analytics, Marin Software, SAS, R, DMP, Web Design, Advertising, A/B testing, Multivariate Testing, Photoshop, HTML, Market Research, Bing Ads, Paid Media, Twitter Ads, Facebook Ads, CSS, After Effects, Online Lead Generation, WordPress, LinkedIn Ads, Video Editing, Dreamweaver, DoubleClick Search, Online Advertising, Marketing, Online Marketing

Education
University of California, Irvine   2007 — 2011
B.A., Business Economics

Jet Wharton Jet Wharton Los Angeles, California Details
Jet Wharton's Initiative Experience 1999 - 2000
Job West Coast Regional Digital Director
Industry Marketing and Advertising
Experience
OMD  August 2010 - Present
Horizon Media  January 2007 - August 2010
McElroy  January 2003 - January 2007
Carat USA  2000 - 2002
Initiative   1999 - 2000
Rock Bottom Inc   1995 - 1999

Skills
Relationship Marketing, Marketing Strategy, Mobile Devices, Web Analytics, Customer Insight, Social Media, Media Planning, Strategy, Multi-channel Marketing, Direct Marketing, Media Buying, Content Strategy, Digital Marketing, Digital Strategy, Digital Media, Online Advertising, Social Media Marketing, Marketing, Brand Development, New Media

Education
UCSD

Wellesley High

Ken Huang Ken Huang Los Angeles, California Details
Ken Huang's Initiative Experience August 2014 - July 2015
Job Mobile Strategist at OMD USA | Airwave
Industry Marketing and Advertising
Experience
OMD USA  July 2015 - Present
Initiative   August 2014 - July 2015
Law Offices of William W. Bloch   January 2014 - July 2014
Daily Bruin  June 2012 - December 2013
UCLA Community Programs Office (CPO)   September 2011 - December 2013
Daily Bruin  June 2011 - June 2012
Daily Bruin  September 2010 - June 2011

Skills
Social Media, Photography, Photoshop, Research, Digital Media, Advertising, PowerPoint, Media Planning, Public Speaking, Graphic Design, InDesign, Media Trends, Microsoft Excel, Illustrator, Mobile Advertising, Client Presentation, DoubleClick DART..., DFA (DoubleClick for..., DCM (DoubleClick..., MediaVisor, Salesforce, Ad Trafficking, Strategic Planning, Ad Networks, Adobe Creative Suite, Adobe Bridge, Final Cut Pro, Lightroom, Mandarin, Mediaocean Prisma

Education
University of California, Los Angeles (UCLA)   2010 — 2013
Bachelor of Arts (B.A.), Major: Psychology, Minor: Asian American Studies, 3.81 GPA

Foothill High School   2006 — 2010

Linda Mun Linda Mun Greater Los Angeles Area Details
Linda Mun's Initiative Experience May 2014 - Present
Job Associate Strategist at Initiative
Industry Marketing and Advertising
Experience
Initiative   May 2014 - Present
Bollare  October 2013 - January 2014
P&L Clothing Inc   January 2013 - December 2013
Imgaix Photo Studio   May 2007 - June 2011

Skills
Microsoft Word, Microsoft Office, Outlook, PowerPoint, Microsoft Excel, Data Entry, QuickBooks, Expense Reports, Social Media Marketing, Social Media, Event Planning, Advertising, Marketing, Marketing Communications, Blogging, Digital Media, Public Speaking

Education
University of California, Riverside   2007 — 2011
Bachelor of Arts (BA), Sociology

International University Menéndez Pelayo - Barcelona   2010 — 2010
Spanish Language and Culture

Nikki Kaneshiro Nikki Kaneshiro Los Angeles, California Details
Nikki Kaneshiro's Initiative Experience August 2013 - December 2014
Job Account Manager at Rocket Fuel Inc.
Industry Marketing and Advertising
Experience
Rocket Fuel Inc.  January 2015 - Present
Initiative   August 2013 - December 2014
Initiative   December 2011 - August 2013
ONE/x  June 2011 - December 2011
ONE/x  January 2011 - June 2011
UCLA Office of Residential Life  February 2009 - April 2011
UCLA Daily Bruin  September 2010 - January 2011
UCLA Department of Communication Studies   September 2010 - December 2010
UCLA Daily Bruin  January 2010 - May 2010
Metro Newspaper Advertising Services  June 2009 - August 2009

Skills
Media Planning, Online Advertising, DoubleClick, Digital Media, Digital Strategy, Strategy, Marketing Strategy, New Media, Advertising, Digital Marketing, Marketing, Mobile Marketing, Social Media, Social Media Marketing

Education
University of California, Los Angeles   2007 — 2011
B.A., Communication Studies, Psychology

Bishop O'Dowd High School   2003 — 2007

Candice Guinto Candice Guinto Glendale, California Details
Candice Guinto's Initiative Experience May 2014 - Present
Job Associate, Digital Ad Operations at Initiative
Industry Marketing and Advertising
Experience
Initiative   May 2014 - Present
CAPS Payroll  November 2013 - April 2014
UC Berkeley Extension  August 2012 - May 2013
Haas Media Services   October 2010 - December 2012
Cambio / AOL  May 2012 - August 2012
JustShareIt   January 2012 - May 2012
UC Berkeley  January 2011 - May 2012
Pacific Sunwear  October 2008 - November 2009
Hollister Co.  December 2007 - January 2009

Skills
Social Networking, Research, Event Planning, Google Docs, Social Media, Editing, Community Outreach, Photoshop, Teaching, iMovie, Microsoft Word, Microsoft Excel, Higher Education, PowerPoint, Microsoft Office, Blogging, Facebook, Public Speaking, Nonprofits, Social Media Marketing, Market Research, Marketing, Advertising

Education
University of California, Berkeley   2010 — 2013
Bachelor of Arts (B.A.), Media Studies and Sociology

Jessica Yoon Jessica Yoon Los Angeles, California Details
Jessica Yoon's Initiative Experience August 2013 - September 2014
Job Digital Media Planner at Maxus
Industry Marketing and Advertising
Experience
Maxus  September 2014 - Present
Initiative   August 2013 - September 2014
Bay Area Writing Project  January 2013 - June 2013
Annie's Inc.   June 2012 - August 2012
KoreAm Journal  December 2011 - February 2012
Korea Productivity Center   September 2011 - December 2011
MSR Communications  June 2011 - August 2011

Skills
Media Planning, Social Media, Marketing Strategy, Microsoft Office, PowerPoint, Public Speaking, Teamwork, Marketing Research, Administrative Office..., Team Leadership, Strategic Planning, Market Research, Social Networking, Resource Management, Marketing Communications, Press Releases, Collaborative Problem..., Team Building, Data Collection, Public Relations

Education
University of California, Berkeley   2009 — 2013
Bachelor of Arts (B.A.), Communication and Media Studies

연세대학교 / Yonsei University   2011 — 2011

Bryan Tran Bryan Tran Los Angeles, California Details
Bryan Tran's Initiative Experience April 2012 - May 2014
Job Product Marketing Manager at Kelley Blue Book
Industry Marketing and Advertising
Experience
Kelley Blue Book  June 2014 - Present
Initiative   April 2012 - May 2014
Ignite Health  March 2011 - April 2012
RMXC, Inc.   February 2011 - June 2011

Skills
Google Analytics, Microsoft Office, Media Planning, Advertising, Competitive Analysis, Digital Media, Web Analytics, Mobile Marketing, Marketing, Online Advertising, Digital Strategy, Media Buying, Interactive Marketing, DoubleClick

Education
University of California, Irvine   2006 — 2011
B.A., Economics & Anthropology

Jordan Chong Jordan Chong Los Angeles, California Details
Jordan Chong's Initiative Experience August 2014 - March 2015
Job Assistant Language Teacher at Senba Jr. High School
Industry Marketing and Advertising
Experience
Senba Jr. High School   April 2015 - Present
Initiative   August 2014 - March 2015
Initiative   August 2013 - August 2014
Atari  June 2012 - September 2012
Shoreline Entertainment  August 2011 - December 2011

Skills
Digital Media, Media Buying, Digital Marketing, Google Analytics, Film, Social Media Marketing, Screenwriting, Photoshop, Microsoft Office, Microsoft Word, Illustrator, WordPress, Direct Response, Advertising Operations, Online Advertising, Japanese, Social Media Advertising, Strategic Planning, Market Research, comScore, Game Development, Mobile Games, Casual Games, Video Games

Education
UCLA   2009 — 2013
Bachelor's Degree, English Language and Literature, General

Noth High School   2005 — 2009

Casimir Middle School   2002 — 2005

Keisha Soleta Keisha Soleta Glendale, California Details
Keisha Soleta's Initiative Experience August 2012 - October 2013
Job Account Manager at Innovid
Industry Marketing and Advertising
Experience
Innovid  November 2014 - Present
Innovid  October 2013 - November 2014
Initiative   August 2012 - October 2013
Main Stacks Dance Team   April 2011 - May 2012
RollCall   May 2011 - January 2012
Moment Magazine  December 2009 - January 2010

Skills
Social Media, PowerPoint, Microsoft Office, Event Planning, Facebook, Photoshop, Social Media Marketing, Blogging, Public Relations, Marketing Strategy, Market Research, Google Adwords, Communication

Education
University of California, Berkeley   2008 — 2012
Bachelor of Arts (B.A.), Communication and Media Studies

Natasha Karimzadeh Natasha Karimzadeh Los Angeles, California Details
Natasha Karimzadeh's Initiative Experience May 2015 - June 2015
Job Account Executive at Optimist Inc.
Industry Entertainment
Experience
Optimist Inc.  June 2015 - Present
Initiative   May 2015 - June 2015
Initiative   April 2014 - May 2015
Fox Broadcasting Company  September 2013 - December 2013
Rogers & Cowan  June 2013 - September 2013
UCLA Spirit Squad   May 2011 - May 2013
Kappa Kappa Gamma  December 2011 - December 2012
Nike  June 2008 - September 2010

Skills
Microsoft Office, Microsoft Excel, Microsoft Word, Facebook, Budgets, Public Relations, Fundraising, Marketing Communications, Customer Service, PowerPoint, Social Media Marketing, Event Management, Advertising, Social Networking, Market Research, Research, Social Media, Public Speaking, Event Planning, Marketing

Education
University of California, Los Angeles   2010 — 2013
Bachelor's degree, Economics

Poojita Raju Poojita Raju New York, New York Details
Poojita Raju's Initiative Experience December 2014 - Present
Job Sr. Specialist, Digital Investment at Initiative
Industry Marketing and Advertising
Experience
Initiative   December 2014 - Present
Initiative   August 2013 - November 2014
Complex Media  February 2013 - August 2013
Initiative   April 2012 - January 2013
BCBG Max Azria  January 2011 - July 2011
VF Corporation  October 2010 - January 2011
BCBG Max Azria  March 2009 - June 2010
University of California, Irvine Sports Marketing Department   2009 - 2010
Private Trade Winds   August 2008 - December 2008
Craig Realty Group  July 2007 - July 2008

Skills
Marketing, Digital Marketing, CRM, Market Research, Email Marketing, Social Media, Advertising, Management, Digital Media, Budgets, Event Management, Hip-Hop Dance, Rockets, Charismatic Leadership

Education
University of California, Irvine   2006 — 2010
B.A., Business Economics

Blane Kidane Blane Kidane Los Angeles, California Details
Blane Kidane's Initiative Experience November 2011 - June 2012
Job Globale Marketing Solutions at Facebook
Industry Marketing and Advertising
Experience
Facebook  July 2014 - Present
Ignited  June 2012 - July 2014
Initiative   November 2011 - June 2012
YouTube  September 2009 - July 2010
Yelp.com  March 2009 - September 2009

Skills
PowerPoint, Salesforce.com, Advertising, Marketing, Facebook, Digital Media, CRM, Training, Budgets, Start-ups, Digital Strategy, Media Planning, Digital Marketing, Online Marketing, Account Management, Online Advertising, Integrated Marketing, Mobile Marketing, Outlook, Social Media, Customer Service, Video, YouTube, Marketing Strategy, Time Management, Social Media Marketing

Education
University of Southern California   2010 — 2011
Masters, Communication Managment

University of California, San Diego   2002 — 2006
B.A, Political Science/Communication

Barbara O'Toole Barbara O'Toole Greater Los Angeles Area Details
Barbara O'Toole's Initiative Experience 1995 - 2004
Job Account Supervisor at US International Media
Industry Broadcast Media
Experience
US International Media  November 2007 - Present
ID Media  June 2006 - October 2007
Initiative   1995 - 2004

Skills
Radio, Direct Marketing, New Media, Broadcast, Strategy, Direct Mail, Media Buying, Marketing, Outdoor Advertising, Integrated Marketing, Media Planning, Media Strategy, Management

Education
University of California, Los Angeles   1993 — 1995
BA, Political Science

Joy Plas Joy Plas Los Angeles, California Details
Joy Plas's Initiative Experience February 2012 - Present
Job Director, Analytics Data Management at Initiative & CoOwner/President, JJ Pilates Plus Downtown LA, LLC
Industry Marketing and Advertising
Experience
Initiative   February 2012 - Present
Pilates Plus Downtown LA & Long Beach   September 2007 - Present
Blumberg Ribner, Inc.   May 1999 - July 2011
Paper by Joy   October 2001 - December 2009

Education
University of California, Los Angeles
Bachelor of Science

Lauren Rothstein Lauren Rothstein Greater Los Angeles Area Details
Lauren Rothstein's Initiative Experience November 2014 - Present
Job Supervisor, Analytics at Initiative
Industry Marketing and Advertising
Experience
Initiative   November 2014 - Present
Initiative   September 2013 - November 2014
The Lukens Company  January 2012 - September 2013
PETA  August 2009 - December 2011
Orsi Public Relations  January 2008 - August 2009
Film Development and Production   2004 - 2008

Skills
Social Media, Social Media Marketing, Digital Marketing, Online Marketing, Online Advertising, Facebook, Social Networking, Marketing Strategy, Web Analytics, Email Marketing, Search Advertising, New Media, Google Adwords, Google Analytics, Blogging, Public Relations, Copywriting, SEM, Google Adwords..., Display Advertising, SEO, Promotions, PPC, Marketing, Analytics, Strategy, CRM, Multi-channel Marketing, Digital Strategy

Education
University of California, Los Angeles
Bachelor of Arts, Major: Political Science, Minor: Public Policy

Alex Ornstein Alex Ornstein Los Angeles, California Details
Alex Ornstein's Initiative Experience August 2013 - Present
Job Associate Director, Strategy at Initiative
Industry Marketing and Advertising
Experience
Initiative   August 2013 - Present
OMD Media Direction  June 2011 - August 2013
OMD Media Direction  November 2010 - June 2011
OMD  May 2010 - November 2010
OMD Media Direction  January 2009 - May 2010
TBWA Chiat Day  July 2008 - December 2008
Dailey & Associates  December 2007 - July 2008
Dailey & Associates  March 2007 - December 2007
Dailey & Associates  June 2005 - March 2007
Nike  December 2003 - June 2005

Skills
Advertising, Media Buying, Media Planning, Outdoor Advertising, Digital Media, Integrated Marketing, Interactive Marketing, Advertising Sales, Digital Strategy, Mobile Marketing, Strategy, Mobile Advertising, Media Strategy, New Media, Digital Marketing, CRM, Interactive Advertising, comScore, DoubleClick, Online Advertising, SEM, PPC, Rich Media, Display Advertising, Web Analytics

Education
University of California, Riverside   1999 — 2003
B.A., Psychology

Jessica Berrie Jessica Berrie Greater Los Angeles Area Details
Jessica Berrie's Initiative Experience November 2012 - May 2013
Job Associate Account Executive at Yahoo
Industry Marketing and Advertising
Experience
Yahoo  September 2015 - Present
Mindshare  November 2013 - September 2015
Mindshare  May 2013 - November 2013
Initiative   November 2012 - May 2013
Echo Media Group  September 2012 - November 2012
UC Berkeley Psychology Department  September 2010 - May 2012
Churm Media  June 2011 - August 2011
PBS SoCal  May 2011 - August 2011

Skills
Media Buying, Media Planning, Marketing Strategy, Press Releases, Research, Editorial, Microsoft Excel, Publications, Editing, Non-profits, Copywriting, Report Writing, Nonprofits, Microsoft Office

Education
University of California, Berkeley   2008 — 2012
Bachelor of Arts (B.A.), Psychology

Kathy Sun Kathy Sun Greater Chicago Area Details
Kathy Sun's Initiative Experience March 2014 - September 2014
Job Account Manager at Tremor Video
Industry Marketing and Advertising
Experience
Tremor Video  September 2014 - Present
Initiative   March 2014 - September 2014
Initiative   February 2013 - February 2014
ZenithOptimedia Group I The ROI Agency  February 2012 - January 2013
Internet Brands  November 2011 - January 2012

Skills
Media Planning, Media Buying, Media Strategy, Digital Strategy, Digital Media, Integrated Marketing, comScore, Digital Marketing, Mobile Marketing, Advertising, Interactive Marketing, Online Advertising, DoubleClick, Outdoor Advertising

Education
University of California, Riverside   2006 — 2010
Bachelor of Science (BS), Business Adminstration with a concentration in Marketing

Elizabeth Jimenez Elizabeth Jimenez Anaheim, California Details
Elizabeth Jimenez's Initiative Experience September 2014 - September 2015
Job Senior Associate, Digital at Mindshare
Industry Marketing and Advertising
Experience
Mindshare  September 2015 - Present
Initiative   September 2014 - September 2015
NBCUniversal, Inc.   January 2014 - May 2014
IGN Entertainment  May 2013 - October 2013
JPMorgan Chase  December 2012 - April 2013
Best Western International  May 2010 - December 2012

Skills
Marketing, Social Media, Advertising, Digital Marketing, Management, Sales, Digital Media, Customer Service, Microsoft Excel, Online Advertising, Social Media Marketing, Microsoft Word, Invoicing, Event Planning, Event Management, Integrated Marketing, Digital Strategy, Time Management, Customer Satisfaction, Finance, Hospitality, Salesforce.com, DoubleClick, DFA, DCM, Print Media, Strategic Partnerships

Education
University of California, Los Angeles   2010 — 2012
Bachelor's degree, Psychology

Lisa Troshinsky-Vernekoff Lisa Troshinsky-Vernekoff Sacramento, California Area Details
Lisa Troshinsky-Vernekoff's Initiative Experience 1999 - 2001
Job West Coast Development & PR Manager (2015)
Industry Public Relations and Communications
Experience
HealthCorps  October 2014 - Present
PHADPad.com   January 2011 - Present
Home Line Furniture  2002 - 2011
Initiative   1999 - 2001
Ketchum Public Relations  1999 - 1999
Hill & Knowlton, KSSJ & KNCI Radio   1997 - 1999

Skills
Advertising, Marketing, E-commerce, Retail, Interior Design, Promotions, Project Management, Client Development, Manage Client..., Inter-personal, Merchandising, Creative Services, Social Networking, Social Media, Communication, Public Relations, Advertising Agency, Marketing Communications, Drop Ship, Sourcing, Wholesale, Brand Management, Brand Development, Sales, Integrated Marketing, Management, Marketing Strategy, Social Media Marketing

Education
Rio Americano

University of Arizona   1994 — 1998
Bachelor's Degree, Communication and Sociology

University of Paris, Sorbonne

YOGA   2010 — 2010
200 Hr. YTT, Yoga Teacher Training - Bryn Mawr, PA

University of Arizona   1994 — 1998
Bachelor’s Degree, Communication and Media Studies & Sociology

Monica Chen Monica Chen Greater Los Angeles Area Details
Monica Chen's Initiative Experience January 2015 - Present
Job Consumer Strategist at Initiative
Industry Marketing and Advertising
Experience
Initiative   January 2015 - Present
Tiny Rebellion  January 2014 - January 2015
Tiny Rebellion  February 2013 - December 2013
Tiny Rebellion  November 2012 - January 2013
Zorro International Corporation   June 2012 - November 2012

Education
University of California, San Diego   2008 — 2012
Bachelor of Arts, Communication, International Studies-Economics

University of Sussex   2011 — 2011
International Business

Whitney Mediano Whitney Mediano Greater Los Angeles Area Details
Whitney Mediano's Initiative Experience May 2013 - January 2014
Job Media Buying Manager at Avenue I Media
Industry Marketing and Advertising
Experience
Avenue I Media   January 2014 - Present
Initiative   May 2013 - January 2014
Local Corporation  February 2010 - January 2013
OCTANE360   March 2010 - July 2010

Skills
SEO, Social Networking, Social Media, Online Marketing, SEM, Online Advertising, Salesforce.com, Account Management, Digital Marketing, Email Marketing, Social Media Marketing, Lead Generation, Marketing, Mobile Marketing, PPC, B2B, Web Analytics, Sales, Advertising Sales, WordPress, Customer Acquisition, CRM, Advertising, E-commerce, Strategic Partnerships, Direct Marketing, Marketing Strategy, Affiliate Marketing, Web Marketing, Start-ups, Search Advertising, Display Advertising, Management, Interactive Marketing, Google Adwords, Digital Strategy, Integrated Marketing, Google Analytics, Blogging, Mobile Advertising, Media Planning, Facebook, Media Buying, Content Strategy

Education
University of Arizona   2005 — 2009
BA, Communication

Steven Vu Steven Vu Greater Los Angeles Area Details
Steven Vu's Initiative Experience October 2011 - June 2013
Job Freelance Digital Strategist
Industry Marketing and Advertising
Experience
Evolve Media, LLC  November 2014 - Present
OMD  August 2014 - November 2014
Collective Digital Studio  May 2014 - August 2014
Aphex Management   June 2013 - May 2014
Media Storm  January 2014 - April 2014
Initiative   October 2011 - June 2013
Asian Professional Exchange (APEX)   January 2011 - December 2011
William Morris Endeavor  February 2010 - June 2011
Prospect Park Management   June 2009 - March 2010

Skills
Digital Media, Digital Marketing, New Media, Social Media Marketing, Social Media, Online Advertising, Facebook, Advertising, Entertainment, Editing, Social Networking, Music Industry, Digital Strategy, Blogging, Wordpress, Event Planning, Public Relations, Event Management, Email Marketing, Film, Publicity, Marketing Strategy, Graphic Design, Marketing, Web Design, Salesforce Training, Keynote, PowerPoint, Microsoft Excel, Media Planning, Content Strategy, Online Marketing, Integrated Marketing

Education
University of California, Los Angeles   2008 — 2009
Certification, Music Business

University of California, San Diego   2005 — 2008
International Studies, Economics and Political Science

University of Virginia   2007 — 2007
Economics, Political Science

Elisa Yen Elisa Yen Greater Los Angeles Area Details
Elisa Yen's Initiative Experience January 2015 - Present
Job Specialist, Digital Investment at Initiative
Industry Marketing and Advertising
Experience
Initiative   January 2015 - Present
Initiative   May 2014 - December 2014
Initiative   August 2013 - April 2014
Sumdex Inc.   June 2011 - September 2012
Hollister Co.  June 2008 - August 2009

Skills
Microsoft Excel, Microsoft Word, Microsoft Office, PowerPoint, Public Speaking, Customer Service, Event Planning, Public Relations, Facebook, Social Media, Social Media Marketing, Leadership, Twitter, Instagram, Social Networking, Advertising, Marketing, Digital Media

Education
University of California, Riverside   2009 — 2013
Bachelor of Science (B.S.), Business Administration, Marketing

Clifton Mok Clifton Mok Greater Los Angeles Area Details
Clifton Mok's Initiative Experience January 2012 - Present
Job VP, Finance Director at Initiative
Industry Marketing and Advertising
Experience
Initiative   January 2012 - Present
Initiative   April 2010 - December 2011
Initiative   March 2008 - April 2010
Affinity Mobile  2007 - 2008
Raytheon  2003 - 2007

Skills
Financial Analysis, Financial Reporting, Variance Analysis, Finance, Financial Modeling, Managerial Finance, Budgets, Financial Accounting, Forecasting, Corporate Finance, Management, Financial Forecasting, Revenue Recognition, Competitive Analysis, Sarbanes-Oxley Act, Strategy, Accounting, Mergers & Acquisitions

Education
University of Southern California - Marshall School of Business   2008 — 2011
MBA

University of California, Los Angeles   1999 — 2003
BA, Business Economics

USC
Master of Business Administration (MBA)

Bonnie Halpin Bonnie Halpin Atlanta, Georgia Details
Bonnie Halpin's Initiative Experience 2003 - 2007
Job Senior Media Planner at 22squared
Industry Marketing and Advertising
Experience
22squared  August 2013 - Present
Blue Sky Agency  April 2012 - July 2013
GroupM  November 2011 - March 2012
Ames Scullin O'Haire  May 2007 - December 2011
Initiative   2003 - 2007
Initiative Media  2003 - 2007

Skills
Media Buying, Media Planning, Digital Media, Traditional Media, Integrated Marketing, Media Strategy, Advertising, Radio, Outdoor Advertising, Digital Strategy, comScore, Digital Marketing, Broadcast, Interactive Marketing, Online Advertising, Social Networking, Mobile Marketing, Radio Advertising

Education
University of Alabama   1998 — 2001
BA, Telecommunications and Film

University of Alabama   1998 — 2001
Bachelor of Arts (B.A.), Telecommunications and Film

Dolly Varvis Dolly Varvis Orange County, California Area Details
Dolly Varvis's Initiative Experience June 1999 - January 2002
Job Senior Media Buyer at Mancuso Media, LLC
Industry Marketing and Advertising
Experience
Mancuso Media, LLC   July 2014 - Present
Cox Media  May 2003 - August 2011
Initiative   June 1999 - January 2002
Warner Bros. Records  October 1997 - May 1999

Skills
Media Buying, Digital Media, Mobile Marketing, Advertising, Digital Marketing, Online Advertising, Integrated Marketing, Media Planning, Media Strategy, Digital Strategy, Advertising Sales, Traditional Media, Mobile Advertising, Marketing Communications, Account Management, Marketing, Television

Education
University of California, Los Angeles   1993 — 1997
B.A., Psychology

Jonathan Awtrey Jonathan Awtrey Greater Atlanta Area Details
Jonathan Awtrey's Initiative Experience July 2007 - March 2015
Job Media Planner at Moxie
Industry Broadcast Media
Experience
Moxie  April 2015 - Present
Initiative   July 2007 - March 2015
360 Training  March 2007 - October 2007
Clear Channel Radio  November 2005 - February 2006
Citadel Broadcasting  January 2005 - May 2005
Apex Broadcasting  August 2003 - December 2004

Skills
Broadcast, Community Outreach, Marketing, Social Media, Media Planning, Radio, Media Strategy, Online Advertising, Media Buying, New Media, Facebook, Management, Creative Direction, Advertising, Digital Media, Media Relations, Digital Strategy, Integrated Marketing, Project Management, Mobile Marketing, Social Media Marketing, Digital Marketing

Education
University of Alabama   2001 — 2005
Bachelor of Arts (BA), Communication and Media Studies

Pamela Marsh Pamela Marsh New York, New York Details
Pamela Marsh's Initiative Experience June 2005 - January 2006
Job Director, Primary Research & Insights at Annalect Group
Industry Marketing and Advertising
Experience
Annalect Group  May 2011 - Present
OMD  July 2008 - May 2011
OMD  January 2006 - July 2008
Initiative   June 2005 - January 2006
Initiative   August 2002 - June 2005
The College of New Jersey  1999 - 2002
Missouri Western State University  1996 - 1999

Education
State University of New York at Buffalo
Ph.D., Communication; Media

State University of New York at Buffalo
MA, Communication

Hemang Saraiya Hemang Saraiya Los Angeles, California Details
Hemang Saraiya's Initiative Experience August 2013 - June 2014
Job Media Professional & Photographer
Industry Marketing and Advertising
Experience
Crossmedia  August 2014 - Present
thinkLA  November 2011 - Present
Hemang Saraiya Photography   June 2010 - Present
Initiative   August 2013 - June 2014
MediaCom  October 2011 - July 2013
Institute of Advanced Advertising Studies   January 2013 - May 2013
Xomad  October 2010 - September 2011
1iota Productions  July 2009 - October 2010

Skills
Media Planning, Digital Media, Traditional Media, Trafficking, Microsoft Office, Marketing Communications, Social Media Marketing, Social Media, Excel, PowerPoint, Online Marketing, Photoshop, Photography, Photo Editing, Digital Photography, Portrait Photography, Blogging, Public Relations, Economics, Econometrics, Business Management, Food Photography, Food Writing, Social Media Development, Social Media Relations, Media Relations, Travel Photography, Online Advertising, Microsoft Excel, Advertising, Marketing, Facebook, Social Networking, Digital Marketing, DoubleClick, Media Buying, Digital Strategy, Competitive Analysis, Mobile Marketing, Google Analytics, comScore, Entertainment, Interactive Marketing, SEM, CRM, Mobile Advertising, Display Advertising, Entrepreneurship, Integrated Marketing, Brand Development

Education
University of California, Los Angeles   2013 — 2013
Certificate of Advertising Studies Completion, Advertising

University of California, Irvine   2006 — 2010
BA, Business Economics, Minor in Management

Stephany Rodas Stephany Rodas Los Angeles, California Details
Stephany Rodas's Initiative Experience July 2015 - Present
Job Associate, Digital Investment (Brand) at Initiative
Industry Public Relations and Communications
Experience
Initiative   July 2015 - Present
Partnership for Los Angeles Schools  January 2015 - July 2015
Partnership for Los Angeles Schools  September 2014 - December 2014
Stiles Hall  August 2011 - May 2014
Justice  June 2011 - August 2011
Bird Marella Law Firm   June 2009 - August 2009

Skills
Event Planning, Microsoft Office, PowerPoint, Microsoft Excel, Community Outreach, Spanish, Social Media, Facebook, Nonprofits, Customer Service, Public Speaking, Research, Social Networking, Microsoft Word, Editing

Education
University of California, Berkeley   2010 — 2014
Media Studies, Media Studies

Jonathan Lim Jonathan Lim Greater Los Angeles Area Details
Jonathan Lim's Initiative Experience June 2010 - November 2010
Job Strategic Sales, Bing Ads at Microsoft
Industry Marketing and Advertising
Experience
Microsoft  July 2015 - Present
Microsoft  July 2013 - July 2015
Essence  January 2013 - June 2013
Mediacom  November 2010 - June 2012
Initiative   June 2010 - November 2010
Initiative   June 2008 - June 2010
Initiative   August 2007 - May 2008
2000Soft   October 2006 - June 2007
Building Industry Association OC   July 2005 - June 2006

Skills
Media Planning, Digital Media, Media Buying, Digital Strategy, DoubleClick, Digital Marketing, Direct Response, Integrated Brand..., Consumer Electronics, Automotive, Entertainment, Retail, Digital Innovation, Email Marketing, Search Advertising, Mobile Strategy, Social Media Marketing, Online Advertising, Integrated Marketing, Mobile Marketing, Mobile Advertising, Marketing, Media Strategy, comScore, Strategy, Advertising

Education
University of California, Irvine
Bachelor of Arts, Film and Media Studies; Psychology, Magna Cum Laude (Film & Media) and Summa Cum Laude (Psychology)

University of Sussex
Film and Media

Erica Sheerin Erica Sheerin Greater Los Angeles Area Details
Erica Sheerin's Initiative Experience May 2013 - April 2015
Job Account Sales Representative at The Walt Disney Company
Industry Marketing and Advertising
Experience
The Walt Disney Company  April 2015 - Present
Initiative   May 2013 - April 2015
Initiative   May 2011 - May 2013
Universal McCann  November 2010 - May 2011
Hadley Media  August 2009 - May 2010
Blue Season Bali   July 2009 - July 2009

Education
University of California, Berkeley   2005 — 2009
BA, Mass Communications

Jane Kang Jane Kang La Canada Flintridge, California Details
Jane Kang's Initiative Experience May 2015 - Present
Job Associate, Digital Investment at Initiative
Industry Marketing and Advertising
Experience
Initiative   May 2015 - Present
Mannfolk PR  September 2014 - December 2014
Cesab International, Inc.   July 2013 - September 2014
UCSD Real Estate   April 2012 - March 2013

Skills
Political Science, Research, Public Relations, Intercultural..., Microsoft Office, Microsoft Excel, International Relations, Social Media, Community Outreach, New Media Marketing, Qualitative Research, Google Analytics, Google Adwords

Education
University of California, Los Angeles Extension   2015 — 2015
Certification, Marketing

University of California, San Diego   2010 — 2014
Bachelor of Arts (BA), International/Global Studies

Joyce Kang Joyce Kang Greater Los Angeles Area Details
Joyce Kang's Initiative Experience May 2014 - April 2015
Job Senior Associate, Digital at MEC
Industry Marketing and Advertising
Experience
MEC  April 2015 - Present
Initiative   May 2014 - April 2015
ICN Television Network   January 2013 - May 2014
Red Varden Studios  July 2012 - December 2012
Fox Television Center   March 2011 - June 2011

Skills
Social Media, Facebook, Social Networking, Event Planning, Microsoft Office, New Media, YouTube, Public Speaking, PowerPoint, Blogging, Research, Casting, Marketing, Advertising, Video Production, Video Editing, Entertainment

Education
University of California, Riverside   2008 — 2012
Bachelor of Arts, Media and Cultural Studies

Diamond Bar High School   2004 — 2008

Dustin Choe Dustin Choe Los Angeles, California Details
Dustin Choe's Initiative Experience May 2012 - August 2012
Job Senior Assoicate, Strategy & Brand Partnership at The Story Lab
Industry Marketing and Advertising
Experience
The Story Lab  January 2015 - Present
Empowering Media from Dentsu Aegis Network  October 2014 - December 2014
UM Worldwide  October 2013 - April 2014
UM Worldwide  September 2012 - September 2013
Initiative   May 2012 - August 2012
IGN Entertainment  May 2011 - March 2012
MediaVest  February 2007 - May 2010
FOX Sports Grill  October 2005 - February 2007

Skills
comScore, Social Media, Online Marketing, Social Media Marketing, Digital Media, Mobile Marketing, Digital Marketing, Media Buying, Digital Strategy, Media Planning

Education
University of California, Davis   2000 — 2004
BS, Managerial Economics

Isabell Trejo Isabell Trejo Greater Los Angeles Area Details
Isabell Trejo's Initiative Experience April 2014 - April 2015
Job Digital Media Strategist/Account Manager at Univision Communications Inc.
Industry Marketing and Advertising
Experience
Univision Communications Inc.  March 2015 - Present
Initiative   April 2014 - April 2015
Jive Live Entertainment   August 2013 - April 2014
Nordstrom  May 2012 - July 2013
Red Bull  April 2011 - July 2012
W Hotels  October 2011 - March 2012

Skills
PowerPoint, Social Media, Microsoft Word, Leadership, Microsoft Excel, Spanish-speaking, MyEmma, Advertising, Ad Serving, Customer Service, Digital Media

Education
University of California, Riverside   2008 — 2012
Bachelor of Arts (B.A.), Communication and Media Studies

Jason Saeng Jason Saeng Irvine, California Details
Jason Saeng's Initiative Experience April 2013 - July 2013
Job Digital Media Supervisor at OMD USA
Industry Marketing and Advertising
Experience
OMD USA  August 2015 - Present
Empowering Media from Dentsu Aegis Network  September 2014 - August 2015
Ignited  August 2013 - September 2014
Initiative   April 2013 - July 2013
Initiative   April 2012 - April 2013
MKG Productions  April 2011 - July 2011
Union Bank  June 2010 - March 2011
AT&T at UC Irvine   March 2010 - June 2010
DGWB  March 2010 - June 2010
UC Irvine Graduate Resource Center   September 2009 - June 2010

Skills
Social Media, Marketing, Advertising, Marketing Strategy, Media Planning, Public Speaking, PowerPoint, Sponsorship, Entertainment, Research, Facebook, Microsoft Word, Digital Media, Outlook, Social Media Marketing, Photoshop, Online Advertising, Management, Project Planning, Social Networking

Education
University of California, Irvine   2006 — 2011
Bachellors, Business Economics

Jesse Ruiz Jesse Ruiz San Francisco Bay Area Details
Jesse Ruiz's Initiative Experience June 2014 - August 2014
Job Finance Management & Development Coordinator
Industry Internet
Experience
UC Berkeley: Raza Recruitment and Retention Center   May 2015 - Present
NBC Sports  June 2015 - August 2015
ImagiCal (American Advertising Federation)   August 2014 - May 2015
Initiative   June 2014 - August 2014
ImagiCal (American Advertising Federation)   October 2013 - May 2014
Nielsen  June 2013 - August 2013

Skills
Public Speaking, Marketing, Team Motivation, Research, Public Relations, Team Leadership, Content Strategy, Leadership, Strategy, Customer Service, Business Strategy, SEO, Analytics, Google Adwords, Business Analysis, E-commerce, Community Outreach, Conversion Optimization, User Experience, Advertising, Marketing Strategy, Consumer Insight, Social Media, Consumer Marketing, Management, PowerPoint, Team Building, Event Planning, SEM, Business Development, Microsoft Office, Market Research

Education
University of California, Berkeley   2012 — 2016

University of California, Berkeley

Deborah Hyun Deborah Hyun San Francisco, California Details
Deborah Hyun's Initiative Experience July 2007 - September 2010
Job Growth Marketing @ Uber
Industry Marketing and Advertising
Experience
Uber  June 2015 - Present
TWO NIL  January 2013 - May 2015
TWO NIL  April 2012 - December 2012
Taco Bell  September 2010 - January 2012
Initiative   July 2007 - September 2010

Skills
Media Planning, Media Buying, Digital Marketing, Advertising, Digital Media, Integrated Marketing, Online Advertising, Social Media Marketing, Social Media, Interactive Marketing, Media Strategy, comScore, New Media, Strategy, Broadcast, Analytics, Marketing Strategy

Education
University of California, Los Angeles
B.A., Economics, Psychology

Courtney Cheng Courtney Cheng Monterey Park, California Details
Courtney Cheng's Initiative Experience June 2015 - Present
Job Associate, Digital Investment at Initiative
Industry Marketing and Advertising
Experience
Initiative   June 2015 - Present
WD Investment   March 2013 - June 2015
Beauty Creator   April 2013 - October 2013
East West Printing Group Inc.   June 2010 - September 2012

Skills
Microsoft Office, Microsoft Word, Accounting, Microsoft Excel, PowerPoint, Social Media, Real Estate Transactions, Real Estate, Teamwork, OS X, Customer Service, Facebook, Management, Public Speaking, Social Networking, Outlook, Time Management, Event Planning

Education
University of California, Riverside   2009 — 2013
Bachelor's Degree, Business/Managerial Economics

Chloe Shaouli Chloe Shaouli Greater Los Angeles Area Details
Chloe Shaouli's Initiative Experience March 2015 - Present
Job Strategist at Initiative
Industry Marketing and Advertising
Experience
Initiative   March 2015 - Present
Horizon Media  June 2012 - March 2015
Horizon Media  June 2012 - May 2014
Allied Integrated Marketing  October 2011 - April 2012
Bruin Advertising & Marketing Team   October 2011 - 2012
944 Magazine  March 2009 - July 2009

Skills
Media Buying, Advertising, SBMS, Microsoft Excel, MRI, SRDS, Discrepancy Resolution, PowerPoint, Graphic Design, Film, Social Media Marketing, Social Media, Digital Media, Digital Marketing, Media Planning, Facebook, Integrated Marketing, Online Advertising, Digital Strategy, Social Networking, Marketing

Education
University of California, Los Angeles   2010 — 2012
Bachelor of Arts, Mass Communications

Henry Lam Henry Lam Greater Los Angeles Area Details
Henry Lam's Initiative Experience July 2013 - July 2014
Job Senior Media Planner, Emerging Media
Industry Marketing and Advertising
Experience
MEC  July 2014 - Present
Initiative   July 2013 - July 2014
Initiative   July 2012 - June 2013
Deutsch LA  January 2012 - June 2012
Cheng Lam & Co   June 2007 - December 2011
Merrill Lynch  January 2011 - March 2011

Skills
Marketing Strategy, Word, Excel, Social Networking, Social Media, Event Planning, Payroll, Photoshop, Microsoft Office, Competitive Analysis, Strategic Planning, Internal Branding, Personal Branding, Research Project..., Bookkeeping, PowerPoint, Facebook, Advertising, Social Media Marketing, Creative Problem Solving, Marketing Research, Marketing Communications, Public Relations, Direct Marketing, Online Advertising, Digital Marketing, Integrated Marketing, Media Planning, Strategy, Account Management, Digital Strategy, Marketing, Microsoft Excel, Mobile Marketing, Media Buying, Blogging

Education
University of Sussex   2011 — 2011
International and Strategic Marketing

University of California, Riverside   2007 — 2011
Bachelor's of Science, Business Administration

Poly High School   2004 — 2007

Jeffrey Huynh Jeffrey Huynh San Francisco Bay Area Details
Jeffrey Huynh's Initiative Experience October 2013 - May 2014
Job CRM and Database Analyst at Sony Network Entertainment Int'l (SNEI)
Industry Utilities
Experience
Sony Network Entertainment Int'l (SNEI)   May 2014 - Present
Initiative   October 2013 - May 2014
Initiative   January 2013 - October 2013
Southern California Edison  August 2010 - January 2013
Associated Students of UCLA  March 2006 - December 2009

Skills
CRM, Microsoft Excel, Management, SAP, Business Objects, Access, Analytics, Energy Efficiency, Strategy, Business Intelligence..., Mandarin, Cantonese, SAP Portal, Tableau, SQL, Databases, Forecasting, Data Analysis, Analysis

Education
University of California, Los Angeles   2005 — 2009
B.A., Political Science

Felix Morritt Felix Morritt Los Angeles, California Details
Felix Morritt's Initiative Experience February 2015 - Present
Job Associate, Strategy at Initiative
Industry Marketing and Advertising
Experience
Initiative   February 2015 - Present
Destination Luxury  November 2014 - January 2015
EdVenture Partners  January 2014 - May 2014
Edgemar Center for the Arts  June 2013 - August 2013
Jennifer Lopez Enterprises (JLE)   June 2013 - August 2013
San Miguel High School  January 2013 - April 2013
Johnson & Murphy Productions  April 2010 - August 2010

Skills
Social Media, PowerPoint, Microsoft Excel, Photoshop, Microsoft Word, Social Media Marketing, Marketing, Teamwork, Illustrator, InDesign, Blogging, Television, Advertising, Graphic Design, Entertainment, Film, Hootsuite, Tableau, SPSS, Logo Design, Script Coverage, Logging Tapes, WordPress, Adobe, Buffer, EDGAR

Education
University of Arizona, Eller College of Management   2010 — 2014
Bachelor of Science (B.S.) Business Administration, Marketing

Windward School   2004 — 2010
College Preparatory High School Diploma

Anjili Agarwal Anjili Agarwal Greater Los Angeles Area Details
Anjili Agarwal's Initiative Experience July 2005 - September 2006
Job Sr. Director of Account Management & Business Development at Jivox
Industry Marketing and Advertising
Experience
Jivox  December 2013 - Present
Alloy Media + Marketing  May 2013 - November 2013
Digital Broadcasting Group (acquired by Alloy Media)   July 2009 - May 2013
Starcom MediaVest Group  September 2006 - July 2009
Initiative   July 2005 - September 2006

Skills
Digital Media, Digital Marketing, Digital Strategy, Media Planning, Mobile Advertising, New Media, Mobile Marketing, Business Development, Interactive Marketing, Integrated Marketing, Media Buying, Online Advertising, SEM, Account Management, Advertising Sales, Advertising

Education
University of California, Irvine   2001 — 2005

Rich Kim Rich Kim Greater Los Angeles Area Details
Rich Kim's Initiative Experience September 2012 - September 2013
Job VP, Media Director at Moxie
Industry Marketing and Advertising
Experience
Moxie  April 2014 - Present
Ignited  September 2013 - April 2014
Initiative   September 2012 - September 2013
RPA  September 2008 - September 2012
ZenithOptimedia  February 2007 - September 2008
Saatchi & Saatchi, LA   September 2005 - February 2007
Goodby, Silverstein & Partners   March 2002 - September 2005

Skills
Digital Marketing, Digital Media, Communications Planning, Interactive Marketing, Interactive Media, Interactive Advertising, Digital Strategy, Online Marketing, Online Advertising, Mobile Marketing, Mobile Applications, Social Media, Facebook, Twitter, Online Video, YouTube, Online Research, Web Analytics, Rich Media, Ad Serving, DoubleClick, Online Branding, Brand Communication, Consumer Advertising, Direct Marketing, B2B Marketing, Automotive, Consumer Electronics, Google, Media Buying, Integrated Marketing, Advertising Sales, Analytics, Mobile Advertising, Strategy, Media Strategy, SEM, New Media, Google Adwords, Social Marketing, Email Marketing, comScore, Media Planning, Viral Marketing, Mobile Devices, Content Strategy, Ad Networks, Web Video, Marketing, Advertising

Education
University of California, Berkeley   1997 — 2001

stuyvesant   1993 — 1997

Ellis Choi Ellis Choi Greater Los Angeles Area Details
Ellis Choi's Initiative Experience April 2014 - Present
Job Sr. Strategist at Initiative (KIA)
Industry Public Relations and Communications
Experience
Initiative   April 2014 - Present
OMD Media Direction  March 2013 - April 2014
OMD Media Direction  September 2011 - March 2013
UC San Diego Communications   February 2010 - July 2010
Scripps Institution of Oceanography  February 2010 - June 2010

Skills
Integrated Marketing, Media Planning, Sponsorship, Fundraising, Advertising, Strategic Planning, Online Advertising, Mobile Marketing, Digital Media, Social Media Marketing, Media Buying, Digital Strategy, Marketing Strategy

Education
University of California, San Diego   2005 — 2009
Bachelor of Arts (B.A.)

Carrie Rutman Carrie Rutman Manhattan Beach, California Details
Carrie Rutman's Initiative Experience February 2008 - November 2011
Job Marketing and Advertising Professional
Industry Marketing and Advertising
Experience
Initiative   February 2008 - November 2011
Do An Event   April 2007 - June 2007
RPA  June 2006 - August 2006

Skills
Microsoft Excel, Outlook, Media Planning, PowerPoint, MediaBank, TNS Media Intelligence, Facebook Marketing, Microsoft Word

Education
European School of Economics, London   2012 — 2012
Event Management

University of California, Davis   2004 — 2007
Bachelor of Arts (BA), Communication, General

Deborah Chae Deborah Chae Greater Los Angeles Area Details
Deborah Chae's Initiative Experience August 2013 - August 2014
Job Senior Media Planner at Moxie Interactive
Industry Marketing and Advertising
Experience
Moxie  August 2014 - July 2015
Initiative   August 2013 - August 2014
Initiative   July 2012 - August 2013
PLAN C Agency  January 2012 - June 2012
Full Throttle Communications, Inc.   April 2011 - January 2012

Skills
Advertising, Online Metrics, Digital, Media Planning, Atlas Media Console, Social Media, Public Relations, comScore, Cision, Press Releases, Microsoft Office, Mac, Basecamp, Small Business, Pitching Media, Korean, Trafficking, Project Management, MediaMind, Mobile Advertising, Online Video Marketing, Display Advertising, Online Advertising, Integrated Media, Strategic Planning, Digital Media, Marketing Communications, Publicity, Interactive Marketing, Digital Marketing, Digital Strategy, Mobile Marketing, Integrated Marketing, DoubleClick, Media Buying, New Media, Interactive Advertising

Education
University of California, Irvine   2006 — 2010
Bachelor's, Psychology and Social Behavior

Frank Cerros Frank Cerros Los Angeles, California Details
Frank Cerros's Initiative Experience December 2010 - July 2012
Job Digital Media Baron and Wordsmith
Industry Marketing and Advertising
Experience
Revana Digital  October 2012 - Present
Ignited  July 2012 - September 2012
Initiative   December 2010 - July 2012
Integrated Media Solutions LLC  2009 - 2010
Integrated Media Solutions LLC  2007 - 2009

Skills
Email Marketing, Advertising, Social Media, Online Advertising, Social Media Marketing, Media Planning, Facebook, Marketing Strategy, Editing, Media Buying, comScore, Marketing Communications, Digital Media, Atlas, Online Marketing, Interactive Marketing, Digital Marketing, SEM, Mobile Marketing, Interactive Advertising, Brand Development, Behavioral Targeting, Digital Strategy, Google Analytics, Web Analytics, Integrated Marketing, Direct Marketing

Education
UCLA
Bachelor of Arts (BA), English Language and Literature, General

UCLA
Bachelor of Arts (BA), Economics

Charles Vasquez Charles Vasquez Greater Los Angeles Area Details
Charles Vasquez's Initiative Experience 1998 - 2004
Job Digital Media, Strategic Planning, Business Development, Influencer Marketing and Multicultural
Industry Marketing and Advertising
Experience
Ayzenberg Group  2013 - Present
The Walt Disney Company  2012 - 2013
Independent Consultant  2010 - 2012
ORCI ADVERTISING  2007 - 2010
ARENAS ENTERTAINMENT  2005 - 2007
ORNELAS & ASSOCIATES  2004 - 2005
INITIATIVE   1998 - 2004

Skills
Media Planning, Media Buying, Marketing Strategy, Market Research, Digital Media, New Business Development, Social Media, Creative Strategy, Multicultural, Copywriting, Strategic Planning, Digital Marketing

Education
4As - Institute of Advanced Advertising Studies
Advertising and Marketing

The Book Shop
Copywriting

University of California, Berkeley
BA, English and Political Science

Western International Media (WIMU)
Media Management Training Program

Rachelle Surmani Rachelle Surmani Greater Los Angeles Area Details
Rachelle Surmani's Initiative Experience June 2008 - April 2009
Job Digital Media and Mobile Professional
Industry Online Media
Experience
Nativo Inc  March 2015 - Present
SpotXchange  July 2014 - December 2014
SpotXchange  November 2013 - June 2014
InMobi  August 2012 - April 2013
InMobi  September 2011 - July 2012
MEC Interaction  August 2010 - July 2011
Ionic Media  July 2010 - August 2010
Ionic Media  July 2009 - July 2010
Initiative   June 2008 - April 2009
Initiative   March 2007 - June 2008

Skills
comScore, DoubleClick, Mobile Advertising, Digital Media, Digital Strategy, Media Planning, Rich Media, Digital Marketing, Ad Networks, Online Advertising, Media Buying, Ad Serving, Salesforce.com, Sales, Atlas, Account Management, Advertising Agency, Networking, MediaMind, Optimizations, Analytics, Competitive Analysis, Advertising, Interactive Advertising, Interactive Media, Integrated Marketing, Marketing, Behavioral Targeting, SEM, Media Strategy, Market Research, PPC, Display Advertising, Web Analytics, Search Advertising, Interactive Marketing

Education
University of California, San Diego Extension   2003 — 2006
Professional Certificate, Marketing

University of California, San Diego   2002 — 2006
Bachelor of Arts, Critical Gender Studies

Tiffany Wagner Tiffany Wagner Greater New York City Area Details
Tiffany Wagner's Initiative Experience May 2008 - January 2012
Job
Industry Marketing and Advertising
Experience
Civic Entertainment Group  January 2012 - Present
Initiative   May 2008 - January 2012
Initiative   2005 - 2008
Lowe and Partners Worldwide  2002 - 2005
One21 Productions   2000 - 2002
Massive Media Group   1999 - 2000
Actual Reality Pictures  1998 - 1999
Bedford Falls Ltd   1997 - 1998
Brillstein-Grey Entertainment  1995 - 1997

Skills
Integrated Marketing, Digital Strategy, Marketing Strategy, Marketing, Leadership, New Business Development, Creative Direction, Digital Media, New Media, Online Advertising, Market Research, Business Development, Start-ups, Entertainment, Mobile Devices, Social Media, Television, Digital Marketing, Sponsorship, Video, Team Management, Film, Mobile Marketing, Press Releases

Education
University of California, Berkeley   1991 — 1995

Insituto Internacional

Jordan Siegel Jordan Siegel New York, New York Details
Jordan Siegel's Initiative Experience November 2012 - November 2013
Job Account Manager at Amazon
Industry Marketing and Advertising
Experience
Amazon  November 2014 - Present
PHD  December 2013 - November 2014
Initiative   November 2012 - November 2013
Initiative   January 2012 - November 2012
Initiative   July 2011 - January 2012
OMD USA  October 2010 - July 2011
OMD USA  May 2010 - October 2010
Fraser Communications  March 2010 - May 2010
CALPIRG- California Public Interest Research Group   August 2009 - November 2009

Skills
Market Research, Management, Research, Project Planning, Marketing, Strategic Planning, Social Media, Advertising, Marketing Strategy

Education
University of California, Davis   2005 — 2009
BS, Human Development

International Studies Abroad, Antonio De Nebrija University

University of California, DC Program
Bachelor of Science (BS), Human Development

Jeremy Lopez Jeremy Lopez Greater Los Angeles Area Details
Jeremy Lopez's Initiative Experience July 2014 - Present
Job Digital Media Specialist
Industry Marketing and Advertising
Experience
Initiative   July 2014 - Present
Bill Toth & Associates   2013 - Present
RPA  October 2013 - May 2014
Fulcrum5   March 2013 - September 2013
KSL Media  March 2012 - March 2013
A financial service company   July 2010 - July 2012
Roca Bruja/ Quique   December 2010 - January 2011
Best Buy  November 2008 - January 2009
La Jolla Group O'Neill Sportswear   June 2008 - August 2008

Skills
Media Buying, Digital Media, Media Planning, Sales, Social Media, Digital Marketing, Advertising, Google Adwords, PPC, Marketing, Online Advertising, Mobile Marketing

Education
University of California, Riverside   2006 — 2010
Bachelor of Science, Business Administration

ACEBEU

LAL

Jeffrey Herrera Jeffrey Herrera Greater Denver Area Details
Jeffrey Herrera's Initiative Experience December 1999 - May 2002
Job Media Supervisor at The Integer Group
Industry Marketing and Advertising
Experience
The Integer Group  August 2012 - Present
Moroch  September 2011 - June 2012
National CineMedia (NCM)   October 2010 - July 2011
Mindshare  May 2007 - September 2010
Carat  June 2005 - May 2007
Initiative Promotions   June 2002 - May 2005
Initiative   December 1999 - May 2002

Skills
Creative Direction, Television, Media Planning, Advertising, Sponsorship, Media Buying, Integrated Marketing, Radio, Marketing Strategy, Digital Media, Digital Strategy, Social Media Marketing, Creative Strategy, Online Advertising, Digital Marketing

Education
University of California, Davis
BA, Communications

Ezra Cooperstein Ezra Cooperstein Greater Los Angeles Area Details
Ezra Cooperstein's Initiative Experience January 2009 - December 2009
Job President at Fullscreen, Inc
Industry Entertainment
Experience
Fullscreen, Inc  December 2011 - Present
Maker Studios Inc  January 2010 - February 2012
Initiative   January 2009 - December 2009
Current TV  August 2008 - January 2009

Skills
New Media, Advertising, Public Relations, Digital Strategy, SEO, Video, Online Advertising, Digital Media, Content Strategy, Sales, Digital Marketing, Strategic Partnerships, Entertainment, Marketing, Social Media Marketing, Social Networking, Analytics, Video Editing, Start-ups, Integrated Marketing, Film, Blogging, Networking, New Business Development, Business Development, Film Production, Strategy, Ad Serving, Social Media, YouTube, Video Production, Creative Direction, Entrepreneurship, Television

Education
University of California, Los Angeles   1998 — 2002

Eric Stahl Eric Stahl Greater Los Angeles Area Details
Eric Stahl's Initiative Experience October 2011 - October 2014
Job Digital Media Supervisor at Maxus
Industry Marketing and Advertising
Experience
Maxus  August 2015 - Present
Maxus  October 2014 - August 2015
Initiative   October 2011 - October 2014
Z57 Internet Solutions  June 2011 - October 2011
Z57 Internet Solutions  January 2011 - June 2011
Z57 Internet Solutions  August 2010 - January 2011
Epic Ad Group  January 2010 - June 2010
Elite Meetings International  June 2009 - December 2009

Skills
Social Media Marketing, Facebook, SEM, PPC, Marketing Strategy, Google Adwords, Online Advertising, Advertising, Marketing, SEO, Email Marketing, Digital Marketing, Digital Strategy

Education
University of California, Santa Barbara   2005 — 2010
Philosophy, Ethics and Public Policy

Andrea Baas Andrea Baas New York, New York Details
Andrea Baas's Initiative Experience June 2012 - February 2014
Job Digital Account Manager at Conde Nast
Industry Marketing and Advertising
Experience
Conde Nast  February 2014 - Present
Initiative   June 2012 - February 2014
20th Century Fox Television  March 2012 - June 2012
Resolve Market Research   September 2011 - December 2011
42West  June 2011 - September 2011
Caro Marketing  March 2011 - June 2011

Skills
Marketing, Research, Publicity, Statistics, Social Media, Creative Writing, Market Research, Editing, Competitive Analysis

Education
University of California, Los Angeles   2010 — 2012
Bachelor of Arts, Sociology

Lauren Ruta Lauren Ruta New York, New York Details
Lauren Ruta's Initiative Experience October 2013 - June 2014
Job Media Investment Specialist at Orion Holdings
Industry Marketing and Advertising
Experience
Orion Holdings  June 2014 - Present
Initiative   October 2013 - June 2014
Initiative   July 2012 - October 2013
Maxus  2011 - 2011

Skills
Media Planning, Integrated Marketing, Advertising

Education
University of Alabama   2008 — 2012

Kumi Eastman Kumi Eastman Greater Los Angeles Area Details
Kumi Eastman's Initiative Experience November 1997 - July 2003
Job MFT Intern at William S. Hart Union High School District
Industry Marketing and Advertising
Experience
William S. Hart Union High School District  October 2014 - Present
Calabasas Counseling and Grief Recovery Center   July 2014 - April 2015
West Valley Counseling Center  February 2013 - October 2014
South Bay Center for Counseling  September 2012 - September 2013
Quigley-Simpson  April 2008 - October 2010
Horizon Media  August 2003 - March 2008
Initiative   November 1997 - July 2003

Education
LACES

University of California, Berkeley   1991 — 1995
Bachelor of Arts (BA), Mass Communication/Media Studies

Argosy University Los Angeles   2011 — 2013
BA Counseling Psychology

Richard Yoon Richard Yoon Greater Los Angeles Area Details
Richard Yoon's Initiative Experience September 2013 - March 2015
Job Ad Operations Analyst at Moxie
Industry Marketing and Advertising
Experience
Moxie  March 2015 - Present
Initiative   September 2013 - March 2015
International Financial Insurance Service   June 2012 - February 2013
ADIN 21   June 2011 - September 2011

Skills
PowerPoint, Microsoft Office, Analysis, Marketing, Data Analysis, Microsoft Word, Digital Marketing, Media Planning, Microsoft Excel

Education
University of California, San Diego   2009 — 2013
B.S, Mathematics/Economics. Minor in Business

Cerritos High School   2005 — 2009

Emily Nolen Emily Nolen Greater Los Angeles Area Details
Emily Nolen's Initiative Experience September 2014 - September 2015
Job Associate Strategy at Initiative
Industry Marketing and Advertising
Experience
POPSUGAR  September 2015 - Present
Initiative   September 2014 - September 2015
Guthy-Renker  September 2013 - June 2014
James Perse Ent., Inc.   February 2013 - May 2013
Anita Patrickson- Stylist   September 2012 - January 2013
Chic Little Devil PR   June 2012 - September 2012

Skills
Fashion, Retail, Marketing, Social Media Marketing, Social Media, Editing, Social Networking, Sales, Public Relations, Fashion Writing, Apparel, Visual Merchandising, Time Management, •Strong Writing and..., •Customer and Vendor..., •Education in the..., •Education in Brand..., Web Content, •Proficient at..., •Understanding of the..., Facebook, Microsoft Office, PowerPoint, Microsoft Excel

Education
University of Arizona   2008 — 2012
Bachelor of Sciene (B.S.), Retailing and Consumer Sciences

Robert Han Robert Han Greater Los Angeles Area Details
Robert Han's Initiative Experience May 2012 - June 2015
Job Media and Marketing Director
Industry Marketing and Advertising
Experience
Initiative   May 2012 - June 2015
4D, a Publicis Groupe brand  June 2011 - May 2012
OMD  August 2010 - June 2011
Initiative   March 2009 - August 2010
Initiative   March 2008 - March 2009
Initiative   January 2007 - February 2008
Initiative Media  June 2006 - December 2006
OMD  September 2005 - May 2006

Skills
Radio, Advertising, Broadcast, Media Planning, Entertainment, Digital Media, Film, Interactive Advertising, Online Advertising, Strategy, Competitive Analysis, Mobile Marketing, Integrated Marketing, Social Media Marketing, Digital Marketing

Education
University of California, Berkeley

Justina Du Justina Du San Francisco Bay Area Details
Justina Du's Initiative Experience October 2009 - January 2012
Job Associate Director, Strategy at ZenithOptimedia
Industry Marketing and Advertising
Experience
ZenithOptimedia  January 2012 - Present
Initiative   October 2009 - January 2012
Initiative   October 2008 - November 2009
Initiative Media  September 2007 - October 2008
Initiative   November 2006 - September 2007
5W Public Relations  2006 - 2006

Skills
New Media, Media Buying, Digital Marketing, Media Planning, Media Strategy, comScore, Digital Media, Integrated Marketing, Digital Strategy, Mobile Marketing, Analytics

Education
University of California, Los Angeles   2001 — 2005

Amanda Arce Amanda Arce Los Angeles, California Details
Amanda Arce's Initiative Experience June 2011 - January 2012
Job Manager, West Coast Client Services at Apple iAd
Industry Public Relations and Communications
Experience
Apple - iAd   April 2014 - Present
Apple - iAd   February 2012 - Present
Initiative   June 2011 - January 2012
Initiative   October 2009 - May 2011
Initiative   April 2008 - October 2009
Autry National Center  2007 - 2007
Interscope Records  2007 - 2007
Wynne Communications   2006 - 2007
Jacobson Communications   2006 - 2007
Lisa Taback Consulting   2006 - 2006

Skills
Digital Media, comScore, Media Planning, Media Strategy, DoubleClick, Digital Strategy, Media Buying, New Media, Atlas, Integrated Marketing, Rich Media, Digital Marketing, Direct Response, Interactive Marketing, Mobile Marketing, Interactive Advertising, Google Analytics, Facebook, Mobile Advertising, Online Advertising

Education
University of Amsterdam   2007 — 2007
Study Abroad Program - Communication

University of Southern California   2004 — 2007
BA, Communication, Music Industry

Jennifer Nyhan Jennifer Nyhan Greater Los Angeles Area Details
Jennifer Nyhan's Initiative Experience March 2008 - Present
Job Managing Director, Group Business Leader
Industry Marketing and Advertising
Experience
Initiative   March 2008 - Present
Impact Marketing & Promotions  2006 - 2008
ABC  1994 - 2004
Fox Broadcasting Company  September 1990 - June 1994
McGavren Guild Radio   1988 - 1990

Skills
Advertising, Integrated Marketing, Digital Strategy, Social Media, Media Strategy, Sponsorship, Digital Media, Media Planning, Mobile Marketing, Marketing, New Media, Advertising Sales, Digital Marketing, Direct Marketing, Social Media Marketing, Online Marketing, Brand Development, Content Strategy, Online Advertising, Outdoor Advertising, Media Buying, Creative Strategy, Creative Direction, Marketing Strategy, Broadcast, Interactive Marketing, Strategy, Entertainment, Radio, Television, Marketing Communications

Education
University of California, Los Angeles   1984 — 1988
Bachelor of Arts (B.A.), English Literature

University of California, Los Angeles
Bachelor's degree

Chris Urquhart Chris Urquhart Atlanta, Georgia Details
Chris Urquhart's Initiative Experience 2004 - 2007
Job Account Supervisor at Centro
Industry Marketing and Advertising
Experience
Centro  December 2013 - Present
Fitzgerald + Co  March 2007 - November 2013
Initiative Media  2004 - 2007
Initiative   2004 - 2007

Skills
Media Planning, Media Buying, Digital Strategy, Integrated Marketing, Digital Media, Media Strategy, Digital Marketing, Advertising, Interactive Marketing, Mobile Marketing, Online Advertising, Outdoor Advertising, Social Media Marketing, Interactive Advertising, SEM

Education
University of Alabama   1999 — 2003
Bachelor of Arts (B.A.), Advertising

Betty Tran Betty Tran Greater Los Angeles Area Details
Betty Tran's Initiative Experience August 2007 - May 2011
Job Marketing/Media Manager at Experian Consumer Direct
Industry Broadcast Media
Experience
Experian Consumer Direct  March 2013 - Present
Palisades Media Group  May 2011 - February 2013
Initiative   August 2007 - May 2011
UCLA  September 2003 - June 2007
Rogers & Cowan  January 2007 - March 2007

Skills
Media Planning, Digital Strategy, Integrated Marketing, Digital Media, Media Buying, Mobile Marketing, comScore, Online Advertising, Social Media, Digital Marketing, Advertising, Social Media Marketing

Education
University of California, Los Angeles   2003 — 2007
BS, Psychology

Carrie Stern Carrie Stern Los Angeles, California Details
Carrie Stern's Initiative Experience March 2011 - February 2015
Job analyzing social media one conversation at a time (aka making sense of what may seem like nonsense)
Industry Marketing and Advertising
Experience
Initiative   March 2011 - February 2015
FANTASTIC WEAPON   March 2008 - April 2012
Direct Partners  October 2010 - March 2011
Booty Parlor  July 2010 - September 2010
Lunchbox  March 2009 - May 2010
Buzznet  April 2008 - November 2008
Orphan Records   February 2007 - April 2008
LeadPoint.com, LLC.   December 2005 - September 2006

Skills
Online Advertising, Social Media, Analytics, Facebook, Tableau, Radian6, Social Media Marketing, Digital Strategy, Blogging, Online Marketing, Brand Development, Social Media Measurement, YouTube, Social Networking, Content Strategy, Competitive Analysis, WordPress, Copywriting, Digital Marketing, Integrated Marketing

Education
University of California, Los Angeles   2002 — 2006
B.A., English, World Literature (Spanish), Music History, Business Law, Journalism

Mona Kamdjou Mona Kamdjou Los Angeles, California Details
Mona Kamdjou's Initiative Experience July 2008 - August 2010
Job Senior Consultant at Gartner Consulting
Industry Information Technology and Services
Experience
Gartner Consulting  October 2012 - Present
UC Davis Energy Efficiency Center  September 2011 - September 2012
U.S. Green Building Council   June 2011 - September 2011
Office of Mayor Kevin Johnson  January 2011 - May 2011
Initiative   July 2008 - August 2010
Sony Pictures Entertainment  February 2008 - May 2008
Paramount Pictures  June 2007 - August 2007
Jonathan Club at the Beach   June 2006 - August 2007

Skills
Digital Media, CRM, Strategic Planning, Project Management, Leadership, Analytics, Business Strategy, Strategy, PowerPoint, Business Analysis, Social Networking, Digital Marketing, Entrepreneurship, Social Media, Team Building, Vendor Relations, Management Consulting

Education
University of California, Davis - Graduate School of Management   2010 — 2012
Master of Business Administration (MBA)

University of Southern California - Marshall School of Business   2006 — 2008
B.S., Business Administration: Marketing

Ben Uy Ben Uy Greater Los Angeles Area Details
Ben Uy's Initiative Experience January 2014 - Present
Job Associate Director, Analytics at Initiative
Industry Marketing and Advertising
Experience
Initiative   January 2014 - Present
Initiative   January 2012 - December 2013
Initiative Media  March 2007 - December 2011

Skills
Analytics, Analysis, Advertising, Consumer Insights, Digital Strategy, Customer Insight, Mobile Marketing, Media Planning, Digital Media, Integrated Marketing, Interactive Marketing, Media Buying, comScore, Digital Marketing, Strategy, Online Advertising

Education
University of California, Irvine - The Paul Merage School of Business   2004 — 2005
MBA, Marketing

University of California, Irvine   2003 — 2005
MBA, Marketing

Alice Kim Alice Kim Greater San Diego Area Details
Alice Kim's Initiative Experience November 2007 - Present
Job Supervisor, Media Strategy
Industry Marketing and Advertising
Experience
Initiative   November 2007 - Present
KFMB  2005 - 2005

Skills
Media Buying, Marketing Communications, Integrated Marketing, Digital Media, Digital Marketing

Education
University of California, San Diego   2001 — 2005
Communication, Political Science

Karla Campbell Karla Campbell Greater Chicago Area Details
Karla Campbell's Initiative Experience May 1994 - July 2002
Job Senior Broadcast Negotiator at Kelly, Scott and Madison
Industry Marketing and Advertising
Experience
Kelly, Scott and Madison  2008 - Present
GSD&M  July 2002 - April 2008
Initiative   May 1994 - July 2002

Education
University of California, Davis   1978 — 1982
BA, Mass Communications

Ron Tsuruda Ron Tsuruda Greater Los Angeles Area Details
Ron Tsuruda's Initiative Experience 2007 - 2009
Job Entertainment Marketing Consultant
Industry Entertainment
Experience
Entertainment  2009 - Present
Initiative   2007 - 2009
IFC Films  2004 - 2007
Focus Features  1993 - 2003

Skills
Television, Entertainment, Publicity, Digital Media, New Media, Film, Film Production, Social Media Marketing, Integrated Marketing, Advertising, Content Strategy, Media Planning, Digital Marketing, Social Media, Video Production, Digital Strategy, Media Buying, Strategic Partnerships, Sponsorship, Marketing, Online Advertising, Marketing Strategy, Direct Marketing

Education
University of California, Los Angeles
BS, Economics

Jared Friedman Jared Friedman Greater Los Angeles Area Details
Jared Friedman's Initiative Experience 2010 - Present
Job Digital Supervisor at Initiative
Industry Marketing and Advertising
Experience
Initiative   2010 - Present
Initiative   August 2010 - September 2012
RPA  November 2009 - December 2010
RPA  July 2007 - November 2009
John Paul Richard/ Vince   June 2006 - September 2006

Skills
Buying, Media Planning, Production, Digital Media, Research, comScore, Promotions, Planning, Project Planning, Social Media Marketing, Integrated Marketing

Education
University of Arizona, Eller College of Management   2003 — 2007

Brooke Hiraishi Brooke Hiraishi Greater Los Angeles Area Details
Brooke Hiraishi's Initiative Experience July 2011 - August 2013
Job Packaging Solutions Manager at Yahoo
Industry Marketing and Advertising
Experience
Yahoo  August 2013 - Present
Initiative   July 2011 - August 2013
Initiative   April 2011 - July 2011
RPA  March 2008 - June 2011
RPA  August 2006 - March 2008
RPA  March 2006 - August 2006

Skills
Digital Strategy, Digital Media, Digital Marketing, Interactive Marketing, Interactive Advertising, Online Marketing, Online Advertising, Mobile Marketing, Mobile Advertising, Social Media, Online Video Marketing

Education
University of California, San Diego

Kimmie Stern Kimmie Stern Greater Los Angeles Area Details
Kimmie Stern's Initiative Experience August 2011 - April 2014
Job Executive Assistant
Industry Marketing and Advertising
Experience
Cal/West Educators   September 2014 - Present
Initiative   August 2011 - April 2014
Ron Herman  November 2007 - November 2009
Lisa Kline  May 2007 - October 2007
alice + olivia  April 2006 - May 2007
skyla   March 2005 - April 2006

Skills
Social Media, Social Media Marketing, Marketing, Online Advertising, Facebook, Social Networking, Advertising, Marketing Communications, Digital Media, Event Planning, Marketing Strategy, Event Management, Media Planning, Digital Marketing, Integrated Marketing, Fashion

Education
University of Arizona

University of Arizona

Kathy Cully Kathy Cully Greater San Diego Area Details
Kathy Cully's Initiative Experience 1998 - Present
Job General Manager/SVP at Initiative
Industry Marketing and Advertising
Experience
Initiative   1998 - Present
Initiative - (IPG Company)   1998 - Present
Western International Media  1998 - 2001
Kresser Craig   1988 - 1998
Foote, Cone & Belding   1984 - 1988
Tracy-Locke/BBDO  1981 - 1984

Skills
Digital Strategy, Digital Marketing, Advertising, Integrated Marketing, Media Planning, Digital Media, Television, Mobile Marketing, Marketing

Education
UCI
Bachelor's degree

Cathy Dao Cathy Dao Orange County, California Area Details
Cathy Dao's Initiative Experience July 1998 - February 2002
Job Media Supervisor at Starcom
Industry Marketing and Advertising
Experience
Starcom  March 2002 - Present
Initiative   July 1998 - February 2002

Education
University of California, Los Angeles
Bachelor of Arts, Economics

Brian LeQuire Brian LeQuire Greater Los Angeles Area Details
Brian LeQuire's Initiative Experience December 2010 - August 2013
Job Senior Customer Success Manager at Thismoment
Industry Marketing and Advertising
Experience
Thismoment  December 2013 - Present
Initiative   December 2010 - August 2013
OMD  March 2010 - October 2010
OMD + TBWA Media Arts Lab   May 2008 - March 2010
Northrop Grumman  June 2007 - May 2008
Equator Media   May 2006 - August 2006

Skills
Digital Marketing, Digital Strategy, Media Planning, Digital Media, Online Advertising, Media Buying, Media Strategy, Mobile Marketing, Integrated Marketing, Interactive Advertising, Strategy, comScore, Interactive Marketing, Mobile Advertising, DoubleClick, SEM, PPC, Display Advertising, Web Analytics, Ad Serving

Education
University of Arizona, Eller College of Management   2003 — 2007
Bachelor's Degree, Business Management & Marketing

Julie Sung Julie Sung Greater Los Angeles Area Details
Julie Sung's Initiative Experience August 2012 - February 2014
Job Brand Strategy @ BuzzFeed
Industry Marketing and Advertising
Experience
BuzzFeed  February 2014 - Present
Initiative   August 2012 - February 2014
Saatchi & Saatchi / Conill   September 2009 - August 2012
Fox Interactive Media  2008 - 2009
Alpha Media Group - Maxim Digital   August 2007 - December 2008
OMD  2007 - 2007
Team One Advertising  2005 - 2007

Education
University of California, Los Angeles   2001 — 2005
Sociology, Political Science, Minor in Korean

UCLA

Chris Teodorescu Chris Teodorescu Greater Los Angeles Area Details
Chris Teodorescu's Initiative Experience April 2009 - November 2011
Job Director of Finance at PK4 Media
Industry Accounting
Experience
PK4 Media  November 2013 - Present
Carat  November 2011 - July 2013
Initiative   April 2009 - November 2011
The True Agency  January 2006 - December 2008
TBWA Chiat Day  October 2003 - January 2006
TBWA Chiat Day  January 2000 - September 2003

Skills
Accounts Payable, Financial Reporting, Advertising, Integrated Marketing, Accounting, Forecasting, Budgets, Accounts Receivable, Interactive Marketing, General Ledger, Creative Strategy, Finance, Direct Marketing, Digital Marketing, Social Media, Digital Strategy, Payroll, Account Reconciliation, Billing Mediation, Cash Flow, Invoicing, Analysis, Auditing

Education
University of California, Los Angeles   1989 — 1994
B.A., Political Science

Jaclyn Goer Pierguidi Jaclyn Goer Pierguidi Greater New York City Area Details
Jaclyn Goer Pierguidi's Initiative Experience April 2011 - Present
Job VP, Director National Broadcast at Initiative
Industry Marketing and Advertising
Experience
Initiative   April 2011 - Present

Education
University of Arizona   1997 — 2001

sarah mcgraw sarah mcgraw Greater San Diego Area Details
sarah mcgraw's Initiative Experience December 2007 - Present
Job Kayak Tour Guide
Industry Marketing and Advertising
Experience
Initiative   December 2007 - Present
Family Adventure Kayak Center   April 2007 - Present
Clear Channel  January 2005 - December 2007

Education
University of Arizona   2000 — 2004
Journalism

Jessica DeFranco Jessica DeFranco Greater Chicago Area Details
Jessica DeFranco's Initiative Experience October 2009 - September 2010
Job Account Executive, Integrated Media at Turner Entertainment
Industry Marketing and Advertising
Experience
Turner Broadcasting System  March 2015 - Present
Viacom  May 2013 - March 2015
Cramer Krasselt  March 2012 - May 2013
MediaStorm  July 2011 - March 2012
Moxie Interactive  February 2011 - July 2011
OMD  September 2010 - February 2011
Initiative   October 2009 - September 2010
MindShare  June 2009 - August 2009
Eastern Illinois Refugee Mutual Assistance Center   January 2009 - May 2009
Patrick Vargas   January 2008 - May 2009

Skills
Advertising, comScore, Media Planning, Media Buying, Digital Strategy, Video, Digital Marketing, Integrated Marketing, Interactive Marketing, Mobile Marketing, Sponsorship, Online Advertising, DoubleClick, Media Strategy, Interactive Advertising, Social Media Marketing, New Media, Social Media, SEM

Education
University of Illinois at Urbana   2005 — 2009
Bachelor of Science, Advertising

Universidad de Deusto & Universidad de Barcelona

University of California, Los Angeles

Sara Merar Light Sara Merar Light Greater Los Angeles Area Details
Sara Merar Light's Initiative Experience December 2010 - April 2011
Job Associate Director, Strategy and Media at Media Storm
Industry Broadcast Media
Experience
Media Storm  September 2011 - Present
OMD  April 2011 - July 2011
Initiative   December 2010 - April 2011
Initiative   June 2006 - December 2010

Skills
Media Buying, Media Planning, Digital Media, Integrated Marketing, Digital Strategy, Media Strategy, Advertising, comScore, Television, Radio, OOH, Print, Outdoor Advertising, Sponsorship, Marketing, Broadcast, Strategy, Interactive Marketing, Digital Marketing, Online Advertising, New Media

Education
University of California, Los Angeles   2002 — 2006
BA, Communication Studies

New York University - School of Continuing and Professional Studies   2014 — 2015
Certificate of Digital Marketing

Kelly Magsayo Kelly Magsayo Greater Los Angeles Area Details
Kelly Magsayo's Initiative Experience October 2014 - Present
Job Specialist, Digital Investment
Industry Marketing and Advertising
Experience
Initiative   October 2014 - Present

Skills
Social Media Marketing, Marketing, Adobe Acrobat, Outlook, Social Media, Event Planning, Adobe Creative Suite, Advertising, Facebook, Time Management, HTML, InDesign, Social Networking, Microsoft Word, Community Outreach, Leadership, PowerPoint, CSS, Photoshop, Email Marketing

Education
University of California, San Diego   2007 — 2010
BA, Communications

Neil Shinsako Neil Shinsako Los Angeles, California Details
Neil Shinsako's Initiative Experience 1997 - 2001
Job Account Manager at rapport USA
Industry Marketing and Advertising
Experience
RapportWW  July 2013 - Present
OAG  March 2010 - June 2013
Outdoor Services  November 2006 - March 2010
Clear Channel Outdoor  2003 - 2005
Initiative   1997 - 2001

Skills
Media Strategy, Media Buying, Outdoor Advertising, Advertising, Media Planning

Education
University of California, Davis   1991 — 1996
BA, Economics

Andrew Huynh Andrew Huynh Greater Los Angeles Area Details
Andrew Huynh's Initiative Experience March 2015 - Present
Job Senior Digital Analyst at Initiative
Industry Newspapers
Experience
Initiative   March 2015 - Present
Initiative   December 2013 - March 2015
PHD  August 2012 - November 2013
Sensis  February 2012 - July 2012
Daily Bruin  September 2009 - December 2011

Skills
Media Planning, Digital Media, Digital Marketing, Digital Strategy, Strategic Planning, Media Buying, Advertising, Online Advertising, DoubleClick, Mobile Advertising

Education
UCLA   2008 — 2012
Bachelor of Science (BS), Physiology, General

Kirby Ram Kirby Ram Greater Los Angeles Area Details
Kirby Ram's Initiative Experience August 2008 - May 2010
Job Media Buyer at Initiative
Industry Marketing and Advertising
Experience
N/A  2010 - Present
Initiative   August 2008 - May 2010

Education
University of California, Los Angeles   2004 — 2008
BA, Mass Communications

Sonia Walia Sonia Walia Greater Los Angeles Area Details
Sonia Walia's Initiative Experience 2007 - 2008
Job Director, Ad Solutions and Promotions at Sony Pictures Entertainment, Playstation & Crackle
Industry Marketing and Advertising
Experience
Sony Pictures Entertainment, Playstation and Crackle   2014 - Present
Pandora  2012 - 2013
Yahoo  June 2011 - August 2012
Yahoo  June 2008 - June 2011
Initiative   2007 - 2008
Mindshare  2006 - 2007
JWT  2005 - 2006

Education
USC Marshall School of Business   2012 — 2014
Master of Business Administration (MBA), Focus on Marketing and Entrepreneurship

University of California, Irvine   2001 — 2005
B.A., Media and Business

Allen Yang Allen Yang Greater Los Angeles Area Details
Allen Yang's Initiative Experience 2009 - 2012
Job Project Manager at Cashmere Agency
Industry Marketing and Advertising
Experience
Cashmere Agency  April 2015 - Present
Mindshare  April 2014 - March 2015
Davis Elen Advertising  July 2013 - March 2014
Davis Elen Advertising  July 2012 - July 2013
Initiative   2009 - 2012
Initiative   2008 - 2009
The Princeton Review  March 2007 - April 2008

Skills
Teaching, Media Buying, Media Planning, comScore, Digital Media, Social Media Marketing, Digital Strategy

Education
University of California, Riverside
B.A., Economics w/concentration in Marketing

Ginna Lee Ginna Lee Los Angeles, California Details
Ginna Lee's Initiative Experience
Job Senior Media Planner at Initiative
Industry Marketing and Advertising
Experience
Initiative  

Skills
Advertising, Integrated Marketing, Media Planning, Marketing Communications

Education
University of California, San Diego   2003 — 2007
Bachelor of Arts (B.A.), Communication, General

Michelle An Michelle An Los Angeles, California Details
Michelle An's Initiative Experience December 2014 - Present
Job Associate Brand Strategist, KIA at Initiative
Industry Marketing and Advertising
Experience
Initiative   December 2014 - Present
TEN Advertising  December 2013 - November 2014
TEN Advertising  March 2013 - November 2013

Skills
Strategy, Public Relations, Integrated Marketing, Digital Marketing, Advertising, Marketing Communications, Digital Media, Digital Strategy

Education
University of California, San Diego   2008 — 2012
Bachelor's degree, Communication and Media Studies

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