Industry: Television station

WYFF, virtual channel 4, is an NBC-affiliated television station licensed to Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina. The station is owned by the Hearst Television subsidiary of Hearst Communications. Former channel number(s): Analog: 4 (VHF, 1953–2009); Digital: 59 (UHF, until 2009) Channels: Digital: 36 (UHF); (to move to 30 (UHF)); Virtual: 4 (PSIP) Founded: December 31, 1953 Former callsigns: WFBC-TV (1953–1983) Transmitter power: 1,000 kW Awards: Peabody Award

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