The Lacek Group
Industry: Media company
DescriptionFounded: 1993 Headquarters: Minneapolis, MN Founders: Mark Lacek, Peter Brennan Parent organization: OgilvyOne
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The Lacek Group Employees
Havit Advertising January 2015 - Present
The Lacek Group December 2011 - July 2014
Jewish Family and Children's Service of Minneapolis February 2009 - December 2011
The St. Cloud Times January 2008 - February 2009
Milwaukee Journal Sentinel October 2007 - December 2007
The Seattle Times June 2007 - October 2007
Columbia Missourian August 2005 - May 2007
The Spokesman-Review June 2006 - August 2006
Skills
Editing, Graphic Design, Copywriting, Newspaper, Newsletters, Editorial, Copy Editing, Newspapers, Integrated Marketing, Web Design, Loyalty/CRM, Email Marketing, Editorial Project..., Interactive Marketing, Writing, Layout, Responsive design, Project Management, Omniture, Data Analysis, Adobe Creative Suite, Loyalty Marketing, Advertising
Education
University of Missouri-Columbia 2003 — 2007
Bachelor's, Journalism (News-Editorial)
The Lacek Group October 2014 - Present
The Lacek Group January 2010 - October 2014
Jen Thomsen, Inc. August 2002 - May 2012
Carlson Marketing Group December 2008 - December 2009
The Lacek Group November 2007 - December 2008
Carlson Marketing Group September 2003 - June 2007
Carlson Marketing Group 1999 - 2002
Skills
Loyalty Marketing, Integrated Marketing, Marketing Communications, Database Marketing, Direct Marketing
Education
University of Iowa 1986 — 1991
MBA, Marketing
The Lacek Group October 2011 - Present
Medtronic March 2011 - September 2011
Woychick Design November 2008 - December 2010
University of Illinois, Creative Services May 2006 - October 2008
Skills
Adobe Creative Suite, Graphic Design, Logo Design, Typography, User Interface Design, Digital Media, Graphics, Web Design, Dreamweaver, InDesign, Art Direction, User Experience, Branding & Identity, Information Architecture, Interaction Design, Illustrator, Layout, Creative Direction, Flash, Mac, Corporate Identity
Education
University of Illinois at Urbana-Champaign 2001 — 2006
BFA, Graphic Design
DuPont Pioneer April 2015 - Present
Stephanie Lynn Photography and Design March 2011 - Present
Kasper Dairy Farm June 2000 - Present
DuPont Pioneer January 2014 - March 2015
Progressive Dairyman and Cattlemen May 2013 - September 2013
The Lacek Group June 2013 - August 2013
Gopher Dairy Club May 2011 - February 2013
Pioneer Hi-Bred International Inc May 2012 - August 2012
Pioneer Hi-Bred International Inc May 2011 - August 2011
National Jersey Cattle Association November 2009 - November 2010
Skills
Agriculture, Public Speaking, Agribusiness, Farms, Marketing Communications, Teamwork, Public Relations, InDesign, Leadership, Photoshop, Marketing, Social Media, Press Releases, Digital Photography, Event Planning, Event Management, Editing, Leadership Development, PowerPoint, Agriculture Promotion, Writing, Critical Thinking, Idea Generation, Photo Editing, Creative Problem Solving, Project Management, Meeting Planning, Digital Media, Dairy, Adobe, Media Outreach, Customer Service, Image Editing, Newsletters, Training
Education
University of Minnesota-Twin Cities 2010 — 2013
Agricultural Education-Leadership and Communications, Agricultural Communications, Senior
Owatonna High School
Bluespire Marketing April 2015 - Present
Go East April 2014 - March 2015
Intemark, Inc. February 2012 - April 2014
Aimia Inc July 2011 - February 2012
OLSON September 2010 - July 2011
Marketing Architects October 2007 - September 2010
Best Buy November 2005 - October 2007
The Lacek Group September 2001 - November 2005
The Lacek Group -Seoul (South Korea) July 2000 - September 2001
The Lacek Group July 1994 - July 2000
Skills
Direct Marketing, Advertising, Multi-channel Marketing, Strategy, Brand Management, Loyalty Marketing, Interactive Marketing, CRM, Loyalty Programs, Database Marketing, Marketing Communications, Email Marketing, Integrated Marketing, B2B Marketing, Direct Mail, Creative Direction, Customer Insight, Direct Response, Cross-functional Team..., Digital Marketing, Relationship Marketing, Marketing Strategy, Sales, Account Management, New Business Development, Marketing, Mobile Marketing, Social Media Marketing, Digital Strategy, Strategic Thinking, Product Development, Strategic Planning, Direct Response..., Partnership Marketing, Segmentation, Strategic Partnerships, Management, Leadership, Brand Development, Online Advertising, Online Marketing, Social Media, Lead Generation, Marketing Management, Program Management, Creative Strategy, Competitive Analysis
Education
Richfield Highschool
St. Cloud State University
Undergraduate Honors Program
University of Minnesota - Carlson School of Management
Bachelor’s Degree, Business
The Lacek Group August 2014 - March 2015
Whole Foods Market October 2013 - June 2014
Waterfront Restaurant June 2012 - April 2013
Hilton Worldwide April 2012 - January 2013
Morrissey Hospitality Companies November 2010 - February 2012
Curb-Crowser January 2008 - February 2011
Hot Dish Advertising June 2004 - January 2008
Education
University of Minnesota-Twin Cities 1998 — 2001
Bachelor's degree
University of Minnesota-Duluth 1996 — 1998
Advertising
5 Oceans Creative January 2010 - Present
The Lacek Group 2003 - 2005
Kuhn & Wittenborn Advertising 1998 - 2000
Carlson Marketing 1996 - 1998
Skills
Brochures, Graphics, Corporate Identity, Posters, Web Design, Creative Direction, Corporate Branding, Logo Design, Banners
Education
St. Olaf College 1989 — 1993
Bachelor of Arts (B.A.), Fine and Studio Arts
Harland Clarke June 2012 - Present
David Rizzo Copywriting 2004 - Present
Sage 2007 - January 2012
Grizzard Performance Group 2004 - 2007
Bigfoot Interactive 2002 - 2004
Empire BlueCross BlueShield 2000 - 2003
The Lacek Group 1998 - 2000
Rapp Collins Worldwide 1997 - 1998
Skills
SEO, Hospitality, Healthcare, Telecommunications, Airlines, Online Marketing, Email Marketing, Hotels, Hospitality Industry, Copywriting, Direct Mail, Direct Marketing, Integrated Marketing, Marketing Strategy, Interactive Marketing, Marketing Communications, Creative Direction, Lead Generation, AP style writing, AP Style, Marketing, Social Media, Strategy, Corporate Communications, Digital Marketing
Education
University of Central Florida 1982 — 1986
The Lacek Group 2009 - Present
Ameriprise Financial 2007 - 2009
Carlson Marketing Group 2002 - 2007
Carlson Marketing Group 1999 - 2002
Carlson Marketing Group 1994 - 1999
Carlson Marketing Group 1991 - 1994
Skills
Six Sigma, Project Portfolio..., Process Improvement, PMP, Team Management, Cross-functional Team..., SDLC, Software Project..., Project Management, Requirements Gathering, PMO, Change Management, Program Management, Team Building, CRM, Marketing Strategy, Business Process, Strategy, Leadership
Education
University of Minnesota - Carlson School of Management 1997 — 1997
Executive Leadership Program
University of Minnesota-Twin Cities
BA, Journalism, Market Research
Best Buy March 2010 - Present
The Lacek Group May 2004 - May 2009
Creatis 2009 - 2009
Franke+Fiorella December 2000 - October 2003
Virtual Fund 1999 - 2000
G+W McNamara Publishing 1998 - 1999
Skills
Adobe Creative Suite, Art Direction, Flash, Web Development, Illustrator, Graphic Design, Layout, CSS, Creative Direction, Copywriting, E-commerce, User Interface, Brochures, Usability, Direct Mail, User Experience, Graphics
Education
South Dakota State University 1993 — 1997
The Lacek Group December 2014 - Present
Veterans Affairs Medical Center April 2012 - November 2014
ANGST Lab October 2011 - January 2013
Department of Sociology October 2011 - September 2012
Department of Neuroscience February 2009 - December 2011
Eating Disorders Research Lab September 2010 - September 2011
Narrative, Identity, Culture, and Education Lab September 2010 - September 2011
Ramsey County Mental Health May 2011 - August 2011
Skills
Microsoft SQL Server, SSRS, SAS Programming, SSIS, EEG, MRI, Matlab, SPSS, SQL, Statistical Data..., Task Analysis, Quantitative Research, Research Design, Literature Reviews, R, Traumatic Brain Injury, Microsoft Excel, Microsoft Word
Education
University of Minnesota-Twin Cities 2009 — 2012
Bachelor of Arts (B.A.), Psychology, High Distinction
Thomson Reuters November 2003 - Present
The Lacek Group 1993 - 2003
Northwest Airlines, Inc. 1987 - 1993
Skills
Marketing, Research, Database Marketing, Go-to-market Strategy, Advertising, Media Relations, Salesforce.com, Interactive Marketing, Strategic Partnerships, Analytics, Product Marketing, Senior Management..., Direct Marketing, Loyalty Marketing, Customer Service, Integrated Marketing, Management, Multi-channel Marketing, Marketing Strategy, Competitive Intelligence, Digital Marketing, Segmentation, Marketing Communications, Email Marketing
Education
University of Minnesota-Twin Cities 1982 — 1986
BIS, International Business
Target March 2014 - Present
The Lacek Group October 2012 - November 2013
Campbell Mithun February 2011 - July 2012
Futura Marketing December 2009 - February 2011
Bolin Marketing & Advertising March 2008 - September 2009
Carmichael Lynch February 2004 - March 2008
Skills
Advertising Agency, Advertising, Direct Mail, Print Ads, Email, Banner Ads, Microsites, Websites, Advertising Collateral, Outdoor Advertising, B2C marketing, B2B, Marketing Communications, Radio Advertising, Video Advertising, Project Management, Marketing, Strategic Planning, Marketing Strategy
Education
University of Minnesota Duluth 1996 — 2000
BBA, Marketing
University of Minnesota January 2014 - Present
University of Minnesota September 2014 - Present
University of Minnesota January 2015 - Present
The Lacek Group June 2014 - August 2014
University of Minnesota September 2012 - February 2014
University of Minnesota October 2013 - December 2013
Minnesota Children's Museum September 2013 - December 2013
North Dakota State University June 2013 - August 2013
West Acres Regional Shopping Center November 2009 - December 2011
Skills
Leadership, Communication, Teamwork, Time Management, Management, Networking, Customer Service, Creativity, Event Planning, Software Documentation
Education
University of Minnesota - Carlson School of Management 2012 — 2016
Management Information Systems, General
North High School, Fargo, ND 2008 — 2012
High School Diploma
AT&T Mobility May 2012 - Present
AT&T Mobility December 2008 - May 2012
Cingular Wireless July 2001 - December 2008
TMP Worldwide February 2001 - July 2001
Fletcher Martin Ewing April 2000 - February 2001
The Lacek Group February 1999 - February 2000
GTE Wireless July 1998 - February 1999
WestWayne, Inc April 1996 - June 1998
Skills
Project Management, Creative and Strategic..., Retail Merchandising, Marketing Communications, Agency Direction and..., Team Leadership, Client Relationship..., Product Launches, Concept Development, Marketing Budget..., Strategic Planning, Management, Merchandising, Telecommunications, Marketing Strategy, Advertising, Account Management, Product Launch, Direct Marketing, Email Marketing, Brand Management, Creative Direction, Direct Mail, Public Relations, Marketing, Retail, Product Marketing
Education
Truman State University 1987 — 1991
BA Media Communications
U.S. Bank June 2013 - Present
MLT Vacations April 2012 - June 2013
MLT Vacations June 2009 - April 2012
The Lacek Group June 2007 - January 2009
Skills
Microsoft Excel, Microsoft Word, Business Objects, Outlook, Lotus Notes, Project Management, MS Project, Communication, Time Management, Organization &..., PowerPoint, Social Media, Management
Education
University of Northern Iowa 2003 — 2007
Bachelor of Arts (B.A.), Marketing, Sales and Advertising, 3.0
Cajacob Consulting February 2006 - Present
Target August 2012 - April 2015
HealthPartners September 2011 - May 2012
The Lacek Group May 2011 - August 2011
Deluxe Corporation July 2009 - April 2011
Life Time Fitness September 2008 - June 2009
Deluxe Corporation February 2006 - June 2008
Jacobs Interactive February 2002 - February 2006
BORN March 1999 - February 2002
ScoreCast March 1996 - February 1999
Skills
Requirements Analysis, Business Analysis, Integration, E-commerce, Software Documentation, Web Services, Microsoft SQL Server, Testing, Quality Assurance, Requirements Gathering, SDLC, Business Intelligence, Process Improvement
Education
University of Minnesota-Twin Cities
BA
Medtronic April 2012 - Present
The Lacek Group February 2012 - March 2012
8th Bridge September 2011 - December 2011
Tartan Marketing September 2009 - June 2010
Schauer Global Health August 2006 - July 2009
D'Amico Catering 2006 - 2007
POPP.com 2003 - 2006
First Community Credit Union 2001 - 2003
Creative Communications Consultants February 1997 - September 2000
United Health Care September 1995 - January 1997
Skills
Marketing Communications, Healthcare, Non-profits, Food Service, B2B, Social Media, Customer Relations, Budgeting, Event Management, Microsoft Office, Account Management, Event Planning, Advertising, Strategic Planning, Problem Solving, PowerPoint, Promotions, Online Marketing, Marketing Strategy, Public Relations, Copywriting, Team Leadership, Excel, Word, Email Marketing, Research, Writing, Integrated Marketing, Business Analysis, Process Improvement, Vendor Management, Brand Development, Social Media Marketing, E-commerce, Customer Service, Budgets, Project Management, Marketing, Market Research, Time Management, Nonprofits
Education
University of Minnesota-Morris 1991 — 1995
Bachelor of Arts, Communications and Political Science
Cooper 1988 — 1991
The Lacek Group August 2014 - Present
Astridita Design March 2009 - Present
Periscope May 2012 - April 2014
Inkzilla, LLC October 2011 - September 2012
Gameday Management Group November 2008 - February 2009
Spark5 Marketing August 2008 - February 2009
Ridgeway International, Inc. August 2004 - August 2008
International Translation Bureau February 2003 - July 2004
Minnesota Premier Publications/Southwest Journal November 2001 - October 2002
Paramount Arts District September 1999 - December 1999
Skills
Art Direction, Web Design, Brand Development, Graphic Design, Logo Design, Social Media Marketing, Brochures, Business Cards, Graphics, Advertising, Layout, Adobe Creative Suite, Typography, Invitations, Corporate Identity, InDesign, Branding & Identity, Creative Direction, Magazine Design, Banners, Visual Communication, Posters, Catalogs
Education
St. Cloud State University
Bachelor's Degree, Graphic Design
The Lacek Group May 2015 - Present
Best Buy July 2013 - May 2015
Blasted Consulting January 1996 - May 2015
Bingo Theory November 2008 - January 2013
OLSON October 2007 - 2008
Target Corp December 2006 - October 2007
Target Corporation January 2005 - November 2006
Target.com January 2004 - January 2005
target.direct July 2003 - January 2004
Mco 2001 - 2003
Skills
Information Architecture, E-commerce, Interactive Marketing, Content Strategy, SEO, Email Marketing, Online Marketing, Digital Marketing, Creative Direction, Online Advertising, Interaction Design, Advertising, Web Design, Social Media, Digital Strategy, Usability, Web Development, User Experience, Content Management, Strategy, Website Development, User Interface Design, Marketing Communications, Team Leadership, WordPress, Mobile Applications, CMS, Social Media Marketing, Art Direction, Web Marketing, Interactive Advertising, Analytics, User Experience Design, Web Analytics, Digital Media, Google Analytics, Creative Problem Solving, Team Creation, Digital Asset Management, Web Content Management, Mobile Marketing, Process Automation, Technology Strategy, Mobile, Emerging Technologies, SEM, Marketing
Education
University of Minnesota-Twin Cities 1988 — 1993
Fine Arts
University of Minnesota-Twin Cities 1988 — 1993
Fine and Studio Arts
Related Companies November 2014 - Present
Starwood Hotels & Resorts Worldwide, Inc. July 2011 - October 2014
The Lacek Group, OgilvyOne September 2008 - July 2011
The Lacek Group January 2007 - September 2008
eEmpACT Software May 2006 - August 2006
Pulte Homes May 2005 - August 2005
Skills
Account Management, Public Relations, Project Management, Email Marketing, Direct Marketing, Interactive Marketing, Digital Marketing, Social Media Marketing, Integrated Marketing, Online Advertising, Marketing Strategy, Marketing Communications, Advertising, Direct Mail, Loyalty Marketing, Database Marketing, Marketing, Digital Strategy, Analytics, Social Media, Segmentation, Event Planning, Online Marketing, Relationship Marketing, E-commerce, Brand Management, Marketing Management, Sales, Loyalty Programs, Campaign Management, Marketing Research, Competitive Analysis, Multi-channel Marketing, Creative Strategy, Customer Acquisition, Copywriting, Brand Awareness, Interactive Advertising, Trade Shows, Management
Education
University of Wisconsin-Eau Claire 2002 — 2006
Bachelor's of Science, Mass Communication, Sociology
Southern Cross University 2004 — 2004
Natural therapies, Outdoor education
The Lacek Group September 2010 - Present
Reach for Resources 2009 - Present
PAA, Inc. 2008 - Present
Carlson Marketing Group 2004 - 2008
Carlson Marketing Group 1999 - 2004
Carlson Marketing Group 1995 - 1999
Jostens 1994 - 1995
Jostens 1987 - 1993
Apache Corporation 1985 - 1987
Skills
Vendor Management, ITIL, Outsourcing, Payment Industry, Contract Negotiation, Product Lifecycle..., Sarbanes-Oxley Act, CMM, Loyalty Programs, Analytics, Project Management, Loyalty Marketing, Business Analysis, Program Management, Cross-functional Team..., CRM, SDLC, Strategy, Team Management, Software Project..., Software Development, Agile Project Management
Education
University of Saint Thomas 2000 — 2002
MSSE, Software Systems Engineering
The University of South Dakota
BS, Computer Science
The Lacek Group July 2015 - Present
The Lacek Group September 2014 - July 2015
The Lacek Group October 2012 - August 2014
Minnesota Wild January 2012 - September 2012
ev3 May 2011 - December 2011
Playground Studios May 2009 - December 2011
University of Minnesota Duluth November 2008 - May 2011
Underwater Adventures May 2010 - August 2010
Hastings Family Aquatic Center May 2004 - August 2010
Skills
Marketing Communications, Graphic Design, Logo Design, Advertising, Photography, Adobe Creative Suite, Email Marketing, Dreamweaver, InDesign, Graphics, Brochures, Leadership, Posters, Marketing, Layout, Illustrator
Education
University of Minnesota-Duluth 2007 — 2011
B.F.A, Graphic Design, Minor Digital Photography
KNOCK inc. December 2010 - Present
WATCH Board member 2007 - 2011
The Lacek Group May 2010 - December 2010
Target Corporation July 2008 - December 2009
Target November 2004 - July 2008
Jagged Edge October 2003 - October 2004
space150 2001 - 2002
Fallon 1996 - 2000
Skills
Brochures, Interactive Marketing, Collateral, Creative Direction, Microsoft Excel, Product Development, Public Speaking, Integrated Marketing, Web Design, Email Marketing, Brand Development, Marketing, Information Architecture, Marketing Communications, Direct Marketing, Adobe Creative Suite, Advertising, Strategy, Marketing Strategy, Creative Strategy, Social Media, Digital Strategy, Digital Marketing, Graphic Design, Copywriting
Education
University of Minnesota-Twin Cities 1992 — 1995
BFA, Fine Arts
The Lacek Group October 1997 - Present
Carlson Marketing Group 1991 - 1995
Skills
Direct Marketing, Interactive Marketing, Integrated Marketing, Loyalty Marketing, Analytics
Education
University of Minnesota - Carlson School of Management
Master of Arts, Industrial Relations
University of Wisconsin-Eau Claire
Bachelor of Arts (BA), Psychology/Business Administration
The Lacek Group 2010 - Present
Tracy Szabo Design Inc. 2006 - Present
Three Squared, Sydney Australia 2004 - 2006
Foote&Co. Marketing & Advertising 2000 - 2004
Sagebrush Corporation 1999 - 2000
Picas and Points 1998 - 1999
Skills
Art Direction, Advertising, Graphic Design, Brochures, Creative Strategy, Logo Design, Packaging, Creative Direction, Marketing Communications, Layout, Graphics, Branding & Identity, Direct Mail, Corporate Identity, Collateral, Brand Development, Concept Development, Catalogs, Typography, Adobe Creative Suite, Pre-press, Interaction Design, Posters
Education
Saint Mary's University of Minnesota 1994 — 1998
St. Annie Alchemy January 2007 - Present
The Lacek Group May 2012 - June 2012
Hunt Adkins July 2011 - December 2011
Peterson Milla Hooks November 2011 - November 2011
Worker Bees, Inc. 2007 - 2009
Hornall Anderson Design Works 2008 - 2008
Publicis March 2007 - July 2007
Sedgwick Rd./McCann Erickson Seattle 1997 - 2006
Fallon Worldwide September 1984 - September 1997
Skills
Advertising, Print Production, Creative Services, Budget Management, Marketing Communications, Art Buying, Corporate Branding, Outdoor Media, Collateral, Direct Mail Campaigns, Project Management, Mulitmedia Production, Print, Outdoor Advertising, Art, Budgets, Illustration, Photography, Integrated Marketing, Direct Mail, Creative Strategy, Interactive Advertising, Creative Direction, Creative Writing, Interactive Marketing, Brand Development, Art Direction, Multimedia, Branding & Identity, Publishing
Education
University of Minnesota-Twin Cities 1993 — 1997
BFA, Fine Arts, Photography
The Lacek Group July 2015 - Present
Crelow LLC October 2014 - April 2015
Insite Software August 2013 - September 2014
Northfield News March 2012 - May 2013
U.S. Senator Herb Kohl May 2012 - August 2012
Skills
Music, Microsoft Office, Public Speaking, Historical Research, Blogging, Pro Tools, Social Media, Facebook, Research, Copy Editing, Vectorworks, Advertising, WordPress, Editing, Spanish-speaking, Power Tools, Web Design, Marketing, Social Networking, Telephone, Microsoft SQL Server, Manual Testing
Education
St. Olaf College 2009 — 2013
Bachelor of Arts (B.A.), History and Theatre, Senior
Dominican High School 2005 — 2009
Swim Creative June 2012 - Present
Silent Branding March 2011 - June 2012
Swim Creative March 2011 - June 2012
WestmorelandFlint February 2006 - March 2011
The Lacek Group September 2005 - February 2006
SK+G Advertising February 2003 - July 2005
LSG Sky Chefs 2000 - 2003
Skills
Branding & Identity, Graphic Design, Advertising, Creative Direction, Layout, Logo Design, Brochures, Adobe Creative Suite, Brand Management, InDesign, Art Direction, Art
Education
Brainco: Minneapolis School of Advertising 1999 — 2002
Associates, Graphic Design
University of Minnesota Duluth 1993 — 1998
BFA, Graphic Design
Elk River High School
UnitedHealthcare July 2012 - Present
Ratchet February 2012 - July 2012
The Lacek Group September 2011 - February 2012
Ackmann & Dickenson, Inc. January 2011 - August 2011
ING 2007 - 2011
Newbury Comics 2003 - 2005
CollegeBroadcast.com 1997 - 2000
Skills
User Experience, Analytics, Strategy, Email Marketing, Wordpress, Visio, Requirements Gathering, Agile Methodologies, Social Networking, Product Innovation, Web Applications, Web Design, Idea Generation, Business Analysis, E-commerce
Education
University of Minnesota-Twin Cities
Pearson VUE November 2013 - Present
The Lacek Group June 2012 - Present
The Lacek Group March 2011 - June 2012
Deluxe Corporation 2008 - March 2011
The Lacek Group, a Division of OgilvyOne Worldwide 2008 - 2008
Thomson West 2004 - 2008
Spoken Impact 2005 - 2005
Travelers/St. Paul Fire & Marine Insurance Company 1994 - 2004
Fairview Hospitals 1992 - 1994
Miller Meester Advertising 1989 - 1991
Skills
Project Management, Multi-channel Marketing, Market Research, Competitive Analysis, Customer Acquisition, Email Marketing, Product Management, Product Development, B2B, Process Improvement, Marketing Management, Account Management, Marketing Communications, Competitive Intelligence, Salesforce.com, Program Management, Marketing, Leadership, Business Strategy, Loyalty Marketing, Business Analysis, Online Marketing, Strategy, Integrated Marketing
Education
St. Catherine's University 2006 — 2013
Master's degree, Organizational Leadership
University of Minnesota-Twin Cities 1983 — 1987
Bachelor of Arts (B.A.), Business, Psychology, Speech Communications
The Lacek Group Web Developer IIIVerifications, Inc.2006 - 2013
Carlson Marketing 1998 - 2006
Skills
ColdFusion, C#, SQL, XML, HTML, ASP.NET, TFS, SDLC, T-SQL, SSIS
Education
University of St. Thomas 2000 — 2002
Master of Science (MS), Software Engineering
Southwest Minnesota State University 1989 — 1993
Bachelor of Arts (B.A.), Mathematics
The Lacek Group April 2013 - Present
The Lacek Group September 2012 - April 2013
W3i May 2009 - August 2012
St. Cloud State University March 2008 - September 2010
Skills
SSRS, C#, Microsoft SQL Server, Agile Methodologies, SQL, HTML, VB.NET, .NET, ASP.NET, Visual Studio, JavaScript, jQuery, CSS, Databases, Scrum, Java, Agile Project Management, Analysis Services, SSAS 2008, MS Reporting Services, T-SQL, Data Warehousing, ETL, Database Design, TFS, IIS, Data Modeling, Business Intelligence, SSIS
Education
St. Cloud State University 2004 — 2009
Information Systems, Business, Information Systems
The Lacek Group August 2014 - Present
Olson November 2013 - July 2014
Aimia Inc July 2012 - November 2013
Colle+McVoy September 2011 - August 2012
Colle+McVoy October 2009 - September 2011
Colle+McVoy January 2008 - October 2009
Skills
Interactive Marketing, Integrated Marketing, Direct Marketing, Advertising, Creative Strategy, Digital Marketing, Digital Strategy
Education
South Dakota State University 1999 — 2004
Bachelor of Science, Agricultural Economics
The Manchester Metropolitan University 2003 — 2003
Study abroad
Swiet411, Inc. December 2011 - Present
Strategy Source January 2011 - December 2011
Bennett Kuhn Varner (BKV) January 2002 - January 2011
Impressa October 2000 - April 2001
MindSpring & EarthLink May 1999 - October 2000
The Lacek Group March 1995 - April 1999
Skills
Online Advertising, Digital Marketing, Interactive Marketing, Digital Strategy, Digital Media, Email Marketing, Social Media Marketing, Recruiting, Organizational Structure, Negotiation, Career Opportunities, Career Development..., Direct Marketing, Analytics, Trendwatching, Forecasting, Management, Product Management, Marketing Strategy, SEM, Account Management, Online Marketing, Advertising, Strategy, E-commerce, Lead Generation, Marketing, Interactive Advertising, PPC, Social Media, CRM, Sales, Integrated Marketing, Talent Acquisition, Internet Recruiting, Business Networking, Dinosaurs, Talent Scouting, Job Evaluation, Leadership, Bass Fishing
Education
Emerson College (European Institute for International Communication in Maastricht, The Netherlands) 1993 — 1994
MA, Global Marketing Communication & Advertising
The University of Georgia 1988 — 1993
BA, Journalism & English
The Lacek Group August 2015 - Present
The Lacek Group November 2014 - Present
The Lacek Group September 2011 - Present
The Lacek Group April 2009 - September 2011
The Lacek Group March 2008 - October 2008
Honeywell Aerospace June 2005 - November 2005
Skills
College Recruiting, Recruiting, Recruitment Training, Career Development, Organizational..., Social Media Marketing, Technical Recruiting, Social Recruiting, Student Recruiting, Talent Acquisition, Applicant Tracking..., New Hire Orientations, Interviews, Leadership, Human Resources, Marketing Communications, Advertising, Screening Resumes
Education
University of Minnesota-Twin Cities 2008 — 2010
Master of Education (M.Ed.), Human Resources Development
University of Minnesota-Twin Cities 2004 — 2008
Bachelor of Arts (B.A.), Psychology, Business Management
The Lacek Group January 2015 - Present
Preston Kelly July 2014 - January 2015
Karsh Hagan January 2014 - May 2014
Onward Investors, LLC June 2013 - September 2013
University of Denver April 2013 - August 2013
DU Zone Program June 2012 - September 2012
Alpha Phi International Fraternity January 2011 - August 2011
Skills
Microsoft Office, Microsoft Excel, PowerPoint, Microsoft Word, Customer Service, Social Media, Facebook, Integrated Marketing, Social Media Marketing, Advertising, Recruiting, Marketing, Social Networking
Education
University of Denver 2009 — 2013
Bachelor of Science and Arts (BSBA), Marketing, Minor in Psychology
Edina High School 2005 — 2009
Enprecis November 2014 - Present
Independent Program Management Consultant February 2014 - November 2014
The Lacek Group September 2007 - January 2014
Carlson Marketing October 2005 - September 2007
Genentech August 2003 - May 2005
Chaos Media Networks September 2002 - August 2003
NVIDIA February 2001 - June 2002
OpenTV December 1999 - January 2001
Microsoft September 1996 - December 1999
Skills
Product Marketing, Loyalty Programs, Cross-functional Team..., Program Management, Product Management, Data Analysis, Analytics, Database Marketing, Marketing, Business Development, Field Training, Training Strategy, Strategic Partnerships, Competitive Analysis, CRM, Training, Strategy, Management, Marketing Strategy
Education
University of Minnesota-Twin Cities 2006 — 2008
MBA, MBA
San Jose State University
BSEE, Electrical Engineering
roundpeg consulting January 2014 - Present
Bachman's Inc. February 2010 - January 2014
Memorial Blood Centers 2012 - 2014
FAME July 2008 - January 2010
Campbell Mithun 2007 - 2008
Macy's 2004 - 2007
Martin Williams 2003 - 2004
Fallon 2000 - 2003
The Lacek Group 1997 - 2000
Skills
Social Media, Strategic Planning, E-commerce, Loyalty Marketing, Retail, Brand Management, Advertising, Marketing, Management, Marketing Communications, Customer Insight, Digital Marketing, Brand Development, Email Marketing, Integrated Marketing, Interactive Marketing, Leadership, Marketing Strategy, Social Media Marketing, Strategy
Education
University of Minnesota-Twin Cities
BA, Journalism & Advertising
The Lacek Group September 2015 - Present
The Dolan Company January 2014 - September 2015
Wells Fargo Home Mortgage June 2013 - January 2014
Boys and Girls Club of the Twin Cities July 2012 - October 2012
jcpenney October 2010 - March 2012
Skills
Customer Service, Marketing, Facebook, Microsoft Word, Time Management, Social Media Marketing, Interpersonal..., Creative Problem Solving, Marketing Communications, Microsoft Excel, SPSS, Google Analytics, HTML, Photoshop, Multi Tasking, Phone Etiquette, WordPress, Publicaster, CirculationPro, Email Marketing, Email Newsletter Design, Online Campaign..., Web Design, Ad Hoc Reporting, Analytics, Digital Marketing, Digital Media, SEO, HTML Emails, CSS
Education
University of Minnesota-Duluth 2008 — 2012
Bachelor of Business Administration (B.B.A.), Marketing
University of Minnesota-Duluth 2008 — 2012
Bachelor of Arts (B.A.), Communications
The Creative Group July 2015 - Present
University of Minnesota Duluth April 2014 - Present
The Lacek Group June 2014 - August 2014
Skills
Adobe Creative Suite, Logo Design, Brand Development, Book Design, InDesign, Photoshop, Microsoft Office, Illustrator, Cyanotype Printmaking, Digital Photography, Social Media, Graphic Design, Web Design, Photography
Education
University of Minnesota-Duluth 2010 — 2015
Bachelor's, Graphic Design
CPC Intersect April 2015 - Present
The Lacek Group August 2013 - March 2015
The Lacek Group January 2013 - August 2013
University of Minnesota Medical Center, Fairview September 2010 - January 2013
Periscope September 2012 - December 2012
The Lacek Group June 2012 - August 2012
Junion Photography May 2010 - August 2010
Cuppa Joes Cafe April 2008 - December 2009
Skills
Problem Solving, Customer Service, Social Media, Leadership, Project Management, Facebook, Social Networking, Organization, Adobe Creative Suite, InDesign, Microsoft Office, PowerPoint, Teamwork, Spanish, Advertising, Social Media Marketing, Strategic Communications, Fundraising, Public Relations, Event Planning, Time Management, Public Speaking, Outlook, Editing, Marketing, Digital Strategy, Microsoft Word, Marketing Communications, Microsoft Excel, Blogging, Research, Newsletters, Email Marketing
Education
University of Minnesota-Twin Cities 2009 — 2012
Bachelor's Degree, Journalism - Strategic Communication, Spanish Minor
Fundacion Jose Ortega y Gasset 2011 — 2011
The Lacek Group February 2015 - Present
Rudolph Technologies May 2013 - February 2015
Effect Partners October 2012 - May 2013
Baker & Taylor August 2008 - October 2012
Baker & Taylor June 2009 - July 2010
Baker and Taylor August 2008 - August 2009
Skills
Promotions, Advertising, Trade Shows, Writing, Publications, InDesign, Photoshop, Social Media Marketing, Blogging, Marketing Communications, Direct Marketing, Event Planning, Brand Management, Copywriting, Sales, Project Management, CRM, Event Management, Public Relations, Corporate Communications, Strategy, Newsletters
Education
University of North Carolina at Charlotte 2006 — 2008
Bachelors of Science in Business Administration, Marketing
Red Circle Agency June 2014 - Present
The Lacek Group July 2012 - May 2014
MRM Worldwide April 2012 - July 2012
MRM worldwide April 2011 - April 2012
Marke Communications April 2010 - April 2011
Pacon Corporation May 2007 - August 2008
Skills
Marketing, Advertising, Email Marketing, Direct Marketing, Market Research, Social Media Marketing, Press Releases, Digital Marketing, Project Management, Direct Mail, Building Relationships, Online Marketing, Social Media, Integrated Marketing, Strategic Planning, Photoshop, Account Management, Digital Strategy, Sales, Budgets, Brand Development, Corn
Education
University of Minnesota 2006 — 2009
Bachelor of Arts, Strategic Communications, Advertising Major
University of Minnesota-Twin Cities 2006 — 2009
Bachelor of Arts, Strategic Communications
Xavier High School 2002 — 2006
High School Diploma
HealthPartners February 2011 - Present
The Lacek Group November 2006 - February 2011
Park Nicollet Health Services May 2004 - November 2006
Skills
Analytics, SAS, Data Analysis, SPSS, Data Mining, Business Objects, Competitive Analysis, Access, Email Marketing, Business Analysis, Database Admin, Web Analytics
Education
University of Minnesota - Carlson School of Management 2000 — 2004
BSB, Finance
Securian Financial Group December 2014 - Present
Securian Financial Group December 2011 - December 2014
Tradition Valet, Inc May 2010 - May 2013
The Lacek Group January 2011 - December 2011
Northwestern College Campus Technologies August 2010 - December 2010
NWC September 2009 - August 2010
Northwestern College September 2009 - August 2010
Butterfly Travel April 2008 - April 2008
Skills
Troubleshooting, Operating Systems, Microsoft Office, Word, Customer Service, Problem Solving, Technical Documentation, Excel, PowerPoint, Analysis, Windows, Teamwork, Security, Administration, Databases, Microsoft Excel, Help Desk Support, Access, Time Management, Windows XP
Education
University of Northwestern - St. Paul 2007 — 2011
B.S, Management Information System (MIS)
White Iron Marketing April 2008 - Present
Carlson Marketing Group 2005 - 2008
Carlson Companies 2005 - 2006
Rash Marketing Group 2002 - 2005
Charles Schwab 2001 - 2002
The Lacek Group 1998 - 2001
FedEx Express 1995 - 1998
Education
University of Minnesota - Carlson School of Management
Simple Energy June 2014 - Present
Olson March 2008 - May 2014
The Lacek Group November 2004 - February 2008
Hawkeye Community College 2003 - 2004
Taylor, Rees, Beckey and Co 1999 - 2002
Skills
SQL, ExactTarget..., Microsoft Office, Responsys Interact, Analytics, Database Marketing, Access, Excel, Email Marketing, Mobile Marketing, Data Analysis, Loyalty Marketing, Microsoft Excel, Digital Marketing, Loyalty Programs, Segmentation, Integrated Marketing, ExactTarget, Direct Mail, Databases, Advertising, Social Media Marketing, Interactive Marketing, CRM, Direct Marketing, Marketing Strategy
Education
University of Northern Iowa 2000 — 2004
BA, Marketing and Accounting
MEG May 2015 - Present
Magnet 360 July 2013 - May 2015
Aware Web Solutions, Inc. February 2013 - June 2013
The Lacek Group June 2011 - June 2012
Prime Therapeutics February 2008 - June 2011
RMG Connect August 1998 - February 2008
JWT/ RMG Connect August 1998 - February 2008
Imaginet August 1998 - January 2000
Skills
Information Architecture, JavaScript, PHP, Adobe Creative Suite, HTML5, Business Analysis, Front-end Development, MySQL, User Experience, CMS, CSS, HTML, XML, User Interface Design, XHTML, Web Development
Education
St. Olaf College 1989 — 1993
BS, Philosophy of Art
AgStar Financial Services November 2014 - Present
The Lacek Group July 2013 - Present
University of Minnesota September 2009 - May 2013
WinField Solutions, LLC April 2011 - October 2011
Education
University of Minnesota-Twin Cities 2009 — 2013
BS, Agricultural Education
Mark Riddle 1995 - Present
Mithun Agency April 2015 - May 2015
LEVEL May 2014 - June 2014
The Lacek Group March 2013 - May 2014
Target 2007 - 2010
Best Buy 1995 - 2006
Skills
User Experience, Video, Video Production, Post Production, Commercials, Film Production, Broadcast, Television, Video Editing, Digital Media, Photography, Creative Direction, Content Strategy, Film, Producing, Marketing Strategy, Media Production, Advertising, Animation, Documentaries, HD Video, Music Videos, New Media, Final Cut Studio, Videography, Web Video, Final Cut Pro
Education
St. Cloud State University 1982 — 1987
Bachelor's Degree, Mass Communications: Television Production
Tecmark September 2015 - Present
Customer Experience Marketing February 2001 - Present
Persuade Loyalty September 2013 - January 2015
The Lacek Group April 2012 - May 2013
Aimia Inc February 2010 - December 2011
Denali Marketing January 2007 - February 2010
US Bank January 2000 - May 2001
Carlson Marketing Group 1995 - 2000
Northwest Airlines 1990 - 1995
Skills
Loyalty Programs, CRM, Loyalty Program..., Employee Loyalty, Marketing Strategy, Direct Marketing, Social Marketing, Social Media Marketing, Customer Analytics, Customer Experience, Customer Retention, Strategic Partnerships, Partnership Marketing, Partnership Development, Loyalty Marketing, Executive Management, Email Marketing, Marketing, Analytics, Customer Analysis, Strategy, Multi-channel Marketing, Segmentation, Partnerships, Relationship Marketing, Integrated Marketing, Database Marketing, Customer Acquisition, Mobile Marketing, B2B, B2B Marketing, Customer Engagement, Interactive Marketing, Mobile Devices, Creative Direction, Customer Insight, Leadership, Management, New Business Development, Digital Marketing, Digital Strategy, Thought Leadership, Brand Loyalty, E-commerce, Lead Generation, Direct Mail, Marketing Management, Competitive Analysis, Campaign Management, Business Development
Education
University of Minnesota-Twin Cities 1978 — 1982
BA, Economics
Capella University April 2015 - Present
Honeywell March 2014 - February 2015
The Lacek Group May 2012 - June 2013
Christopher & Banks July 2010 - May 2012
Christopher and Banks January 2010 - August 2011
Christopher & Banks January 2010 - July 2011
North American Membership Group January 2008 - January 2010
North American Membership Group September 2005 - January 2010
North American Membership Group September 2005 - January 2008
Best Buy December 2003 - September 2005
Skills
CRM, Marketing, Direct Mail, Advertising, Forecasting, Marketing Strategy, Account Management, Creative Direction, Customer Acquisition, Email Marketing, Direct Marketing, Training, Budgets, Management, Merchandising, E-commerce, Strategic Planning, Analysis, Interactive Marketing, Multi-channel Marketing, Digital Marketing, Online Marketing
Education
University of Minnesota 1999 — 1999
B.S, Corporate Wellness and Fitness
University of Minnesota-Twin Cities 1996 — 1999
Bachelor of Science (B.S.), Kinesiology and Exercise Science
Northern Tool + Equipment August 2011 - Present
Northern Tool + Equipment June 2008 - November 2011
The Lacek Group May 2005 - April 2008
The Lacek Group March 2005 - May 2007
Best Buy 2002 - 2005
Fingerhut 2000 - 2002
Skills
Database Marketing, Analytics, SPSS, Databases, SQL, Loyalty Marketing, SAS, Email Marketing, Cross-functional Team..., Segmentation, Analysis, Multi-channel Marketing, Direct Marketing, Data Management, E-commerce, Marketing Strategy, Database Design, Marketing
Education
St. Cloud State University 1996 — 2000
BA, Economics
ECM Publishers, Inc. December 2011 - Present
Deluxe Corporation July 2009 - November 2011
Independent Contractor April 2009 - July 2009
The Lacek Group/OgilvyOne January 2008 - April 2009
The Lacek Group 2008 - 2009
OgilvyOne 2008 - 2009
Net Dynasty Inc. June 2006 - December 2007
Anoka Technical College 2001 - 2006
WeaveIT, Inc. 1999 - 2001
Supercomputing Institute 1996 - 1999
Skills
User Experience, User Experience Design, Interactive Marketing, Web Design, CSS, Usability, Flash, JavaScript, Web Applications, Start-ups, E-commerce, Adobe Creative Suite, Marketing Strategy, Illustrator, Layout
Education
University of Minnesota-Twin Cities 1993 — 1998
Bachelor of Arts, English
Peter Mayer March 2015 - Present
Peter A. Mayer Advertising March 2010 - Present
Zehnder Communications April 2004 - September 2009
Olson August 1999 - April 2004
The Lacek Group December 1998 - August 1999
Greer & Associates 1997 - 1998
Sietsema Engel and Partners 1995 - 1997
Skills
Integrated Marketing, Digital Marketing, Digital Strategy, Strategy, Interactive Marketing, Advertising, Marketing Strategy, Press Releases, Social Media Marketing, Marketing Communications, Public Relations, Direct Marketing, Creative Direction, Marketing, SEM, Online Marketing, Mobile Marketing, Social Media, Digital Media, Media Planning
Education
University of Minnesota-Twin Cities 1989 — 1995
The Lacek Group November 2013 - February 2015
The Lacek Group 2013 - 2015
The Lacek Group 2013 - 2015
The Lacek Group 2013 - 2015
Military Family Home Loans January 2013 - September 2013
Wells Fargo July 2012 - January 2013
US Bank Home Mortgages December 2011 - June 2012
US Bank Home Mortgages February 2009 - December 2011
US Bank Home Mortgages February 2008 - February 2009
Target October 2007 - February 2008
Skills
Project Management, Quality Assurance
Education
St. Olaf College 1996 — 2000
Cambia Health Solutions December 2014 - Present
Cambia Health Solutions July 2014 - December 2014
Cambia Health Solutions January 2014 - July 2014
MNsure (State of MN's Health Insurance Exchange) October 2012 - December 2013
OptumHealth February 2012 - September 2012
OptumHealth March 2011 - February 2012
Minnesota Health Information Exchange (MN HIE) September 2010 - January 2011
Wells Fargo Home Mortgage October 2009 - September 2010
Mayo Medical Services Inc. July 2009 - September 2009
The Lacek Group November 2008 - July 2009
Skills
Facilitators, Diplomacy, Business Analysis, Requirements Gathering, Process Improvement, SDLC, Business Requirements, Vendor Management, Program Management, Project Management, Visio, Requirements Analysis, Integration, Business Intelligence, Change Management, Management Consulting, Business Process..., PMO, Software Documentation, Analysis, Software Project..., Leadership, Management, Business Process, Process Engineering, ERP, Risk Management, Project Portfolio..., Product Management, Enterprise Software, Facilitation, Cross-functional Team..., PMP, IT Strategy, Strategic Planning, Business Development, Consulting, Training
Education
University of Minnesota-Twin Cities 1994 — 1996
Master’s Degree, Counseling Psychology
University of Minnesota-Twin Cities 1993 — 1994
Bachelor’s Degree, Counseling Psychology
University of Saint Thomas 1981 — 1992
Bachelor of Arts (BA)
The Coca-Cola Company August 2012 - Present
Beckham Marketing Solutions, LLC May 2004 - August 2012
The Coca-Cola Company June 2008 - January 2011
rDialogue November 2006 - May 2008
Delta Air Lines 2001 - 2004
Stonebridge Technologies 2000 - 2001
BackWoodsGrocery.com March 1998 - August 2000
United Parcel Service March 1997 - March 1998
The Lacek Group 1994 - 1997
BKV November 1992 - December 1994
Skills
Digital Marketing, CRM, Marketing Strategy, Loyalty Marketing, Direct Marketing, Relationship Marketing, Email Marketing, Database Marketing, Analytics, Interactive Marketing, Strategy, Marketing, Brand Loyalty, Multi-channel Marketing, Loyalty Programs, Partnership Marketing, Brand Management, Digital Innovation, Customer Segmentation..., Digital Strategy, Marketing Management, Customer Insight, Marketing Technology..., tag management, Web Analytics
Education
University of Georgia - Terry College of Business 1987 — 1991
Bachelor of Business Administration (B.B.A.), Marketing
Charlotte Latin
The Lacek Group October 2014 - Present
The Lacek Group, OgilvyOne 2006 - Present
The Lacek Group 2006 - Present
Carlson Marketing Group January 2001 - December 2005
Skills
Loyalty Marketing, Database Marketing, Digital Strategy, Integrated Marketing, Direct Marketing, Loyalty Programs, Interactive Marketing, Relationship Marketing, Email Marketing, Multi-channel Marketing
Education
University of San Diego 1996 — 2000
The Lacek Group May 2013 - Present
Pearson April 2010 - May 2012
IC System April 2007 - December 2008
GMAC-Rescap 2006 - 2007
GE Money 2004 - 2006
GE Money 2001 - 2004
Fingerhut 1999 - 2001
National Computer Systems 2000 - 2000
Fingerhut 1997 - 1999
Bankers Systems 1996 - 1996
Skills
Analytics, SAS, Data Warehousing, SQL, Business Analysis, Testing, Databases, Database Design, T-SQL, Business Intelligence, Microsoft SQL Server
Education
University of Wisconsin-River Falls 2009 — 2011
Initial Certification, Secondary Education - Math
St. Cloud State University 1989 — 1999
Pequot Lakes High School 1985 — 1989
The Lacek Group Associate Marketing ManagerConseco FinanceAugust 1999 - March 2003
Skills
SQL, Database Marketing, Email Marketing, Interactive Marketing
Education
The University of North Dakota 1993 — 1997
RHS
Horizontal Integration August 2015 - Present
McGladrey March 2015 - July 2015
Optum September 2014 - February 2015
The Lacek Group March 2014 - September 2014
U.S. Bank 2013 - 2013
The Lacek Group February 2010 - September 2012
Carlson Marketing Group May 2000 - July 2008
Skills
Interactive Marketing, Loyalty Marketing, Email Marketing, Loyalty Programs, Database Marketing, Direct Marketing, Direct Mail, Digital Marketing, Relationship Marketing, Multi-channel Marketing, Digital Strategy, Customer Acquisition, Brand Loyalty, Mobile Marketing, Integrated Marketing, Lead Generation, Online Advertising, Marketing Communications, Partnership Marketing, Web Analytics, Segmentation, Campaign Management, Analytics, Omniture, CRM, Marketing Management, Interactive Advertising, Marketing Strategy, Marketing, Advertising, Social Media Marketing, Online Marketing, Account Management, Cross-functional Team..., Management, Project Management, Social Media
Education
College of St. Catherine 1998 — 2002
Bachelor of Arts (B.A.), Broadcast Journalism
University of St. Thomas 1998 — 2002
Bachelors, Journalism
St. Louis Park High School
Specialties include Food and Retail Advertising July 2015 - Present
Drive-By Bags January 2009 - Present
Museum of Russian Art August 2005 - Present
The Lacek Group May 2011 - October 2013
Periscope March 2008 - January 2009
Best Buy 2005 - 2006
Target 2000 - 2005
McCracken Brooks Communications/MarketingDrive 1995 - 1996
Warne Design 1989 - 1991
Martin Williams Advertising 1985 - 1989
Skills
Production, Art Direction, Layout, Promotions, InDesign, Photoshop, Advertising, Print, Entrepreneur, Packaging, Brochures, Print Production, Small Business, Catalogs, Magazines, Adobe Creative Suite, Adobe Acrobat, Retail, Mac, Graphics, Newspaper, QuarkXPress, Graphic Design, Illustrator, Direct Mail, Creative Direction, Creative Strategy, Marketing Communications, Email Marketing, Integrated Marketing, Illustration, Direct Marketing, Branding & Identity, Typography, Brand Development, Collateral, Corporate Identity
Education
University of Minnesota-Twin Cities
BS, Design
University of Minnesota-Twin Cities
Bachelor’s Degree, General Design
Northern Tool + Equipment March 2008 - Present
The Lacek Group 2004 - 2008
Medical Arts Press 2001 - 2004
Fingerhut 1988 - 2001
Skills
Database Marketing, Direct Marketing, Email Marketing, Customer Acquisition, Direct Mail, Multi-channel Marketing, Segmentation, Marketing Strategy, Analytics, Loyalty Marketing, Catalog Marketing, Catalogs, Loyalty Programs
Education
St. Cloud State University
BS, Marketing
UnitedHealth Group December 2012 - Present
Medica September 2010 - December 2012
EF Print Production Inc. July 2009 - September 2010
Ameriprise Financial January 2008 - July 2009
The Lacek Group July 2006 - June 2007
Peterson Milla Hooks 2003 - June 2006
Target 1999 - 1999
Dayton Hudson Marshall Fields 1996 - 1999
Carlson Marketing Group 1995 - 1996
Skills
New Product Campaigns, Brand Identity Mktg, In Store Sign production, Direct Mail, Advertising, Layout, Marketing Strategy, Event Planning, Photography, Project Management, Brand Management, Product Development, Process Improvement, Retail, Catalogs, Direct Marketing, Email Marketing, Procurement, Integrated Marketing, Collateral
Education
St. Cloud State University
BA, Theater, Graphic Arts
The Firm September 1990 - Present
Greer & Associates June 2008 - May 2009
Olson August 2005 - May 2008
Campbell Mithun 2000 - 2005
Martin/Williams 1999 - 2000
The Lacek Group 1996 - 1999
Skills
Integrated Marketing, Advertising, Digital Marketing, Marketing Communications, Interactive Marketing, Creative Strategy, Creative Direction, Direct Marketing, Social Media Marketing
Education
University of Minnesota-Twin Cities 1984 — 1989
Optum Behavioral Health August 2014 - Present
Eidem Consulting February 2000 - Present
Target May 2012 - August 2014
Ameriprise Financial Services, Inc. July 2011 - May 2012
Optum Health September 2010 - June 2011
Hallmark Insights March 2010 - September 2010
Allianz Life September 2008 - January 2010
The Lacek Group 2008 - 2008
Aquent Marketing Staffing 1998 - 2000
Ameriprise Financial 1985 - 1998
Skills
PMO, Vendor Management, PMP, SDLC, Project Management, Process Improvement, Project Planning, Strategic Planning, Requirements Gathering, Business Analysis, Business Process..., Project Portfolio..., Program Management, Leadership, Resource Management, IT Management, Information Technology, Management, Business Requirements, Software Documentation, Requirements Analysis, Analysis, Business Process, Cross-functional Team..., ERP, Team Leadership, IT Strategy, MS Project, Integration, Visio, Business Intelligence, SharePoint, Software Project..., Governance, Project Delivery, Enterprise Software, Risk Management, Change Management, Enterprise Architecture, Outsourcing, Agile Project Management, Budgets, ITIL
Education
University of Minnesota-Twin Cities 1987 — 1989
MBA, Marketing Concentration
University of Minnesota - Carlson School of Management 1978 — 1981
BS, Accounting
The Lacek Group July 2014 - Present
iris worldwide July 2012 - July 2014
Wunderman May 2010 - July 2012
BrandNewWorld 2009 - May 2010
G2 Direct and Digital September 2007 - March 2009
DraftFCB April 2007 - September 2007
Digitas 2006 - 2007
Cohn & Wolfe 2005 - 2006
Skills
Digital Media, Digital Strategy, Integrated Marketing, Advertising, Social Media, Account Management, Digital Marketing, Mobile Marketing, Creative Strategy
Education
University of Florida 2001 — 2005
Bachelor of Science, Advertising
The Lacek Group December 2009 - Present
St. Jude Medical February 2009 - December 2009
Bolin Marketing & Advertising October 2003 - December 2008
Next Communications May 2000 - October 2003
London Road Garden Center May 1997 - April 2000
Skills
Research, Newsletters, Website Development, Email Marketing, Online Marketing, Data Analysis, Testing, Quality Assurance, Collateral Design, Scheduling, Estimating, Project Coordination, Project Implementation, Supervisory Skills, Email Design, Website Redesign, Website Testing, Customer Service, Editing, Social Media, Teamwork, Troubleshooting, Critical Thinking, Strategic Thinking, Online Communications, Loyalty Programs, Loyalty Marketing, Lotus Notes, Gmail, MS Project, Team Leadership, Problem Solving, Creative Briefs, Web Design, Database Marketing, Leadership, Creative Direction, Integrated Marketing, Digital Marketing, Advertising, Marketing Communications, Marketing, Direct Marketing, Social Media Marketing
Education
University of Minnesota Duluth 1995 — 2000
Boston Scientific January 2014 - Present
Boston Scientific March 2012 - January 2014
The Lacek Group October 2011 - December 2011
r-pac International October 2010 - September 2011
Agenti Media Services May 2010 - October 2010
Greenspring Media Group February 2010 - May 2010
Shore to Shore MSP December 2006 - June 2009
Marshall Field's/Macy's North Marketing July 2003 - December 2006
Mackenzie Marketing July 2001 - July 2003
Target July 1997 - April 2001
Skills
Adobe Creative Suite, Advertising, Layout, Packaging, Graphics, Graphic Design, Logo Design, InDesign, Direct Mail, Illustrator, Brochures, Concept Development, Mac
Education
St. Cloud State University 1985 — 1990
BS, Graphic Design
The Lacek Group July 2009 - Present
The Lacek Group June 2000 - September 2006
SuperValu February 1995 - May 2000
Integer April 1990 - January 1995
Skills
CRM, Integrated Marketing, Social Media Marketing, Loyalty Marketing, Interactive Marketing, Advertising, Social Media, Relationship Marketing, Event Planning, Analytics, Segmentation, Digital Strategy, Mobile Marketing, Direct Mail, Interactive Advertising, Marketing Research, Digital Marketing, Brand Development, Account Management, Marketing Strategy, Direct Marketing, Strategic Planning, Marketing Communications, Strategy, Copywriting, Digital Media, Creative Direction, Email Marketing, Marketing, Multi-channel Marketing, Creative Strategy, Database Marketing, Online Advertising, Public Relations, Online Marketing, Content Strategy, Social Networking, Market Research, Customer Insight
Education
University of St. Thomas - Opus College of Business 1998 — 2008
M.B.A., Management
University of California, Los Angeles 1988 — 1990
B.A., Communications
University of Iowa 1985 — 1987
Journalism
Valley High School 1981 — 1985
Victory Jerseys and Spitfires Youth Hockey September 2014 - Present
Imagine! Print Solutions January 2012 - April 2013
Maximum Graphics/Consolidated Graphics June 2005 - January 2012
The Lacek Group August 2004 - June 2005
Priority Publications 1995 - 2004
Damark Intl. 1991 - 1994
Skills
Packaging, Offset Printing, Direct Mail, Print Production, Advertising, Promotions, Direct Marketing, Account Management, Brochures, Print, Variable Data Printing, Print Management, Integrated Marketing, Pre-press, Flexo, Color Management, Wide Format Printing, Print On Demand, Publishing, New Business Development, Sales, Graphic Design, Layout, Marketing, Trade Shows, Art Direction, E-commerce, Brand Development, QuarkXPress
Education
St. Cloud State University 1986 — 1991
Bachelor of Science, Visual Communications
Minnetonka High School 1982 — 1986
Diploma, General
Coast Graphic Services August 2009 - Present
Print June 1990 - Present
Mello Smello/Olympak April 2009 - February 2014
Freelance print Production & Retouching 1990 - 2010
The Lacek Group February 2007 - April 2009
Skills
Print Management, Direct Mail, Advertising, Packaging, Pre-press, Offset Printing, Digital Printing, Catalogs, Account Management, Direct Marketing, Trade Shows
Education
University of Minnesota-Twin Cities
The Lacek Group December 2014 - Present
Freelance December 1997 - Present
Somerset Group, Ltd. (formerly Mood Entertainment and Compass Productions) March 2001 - April 2014
Strother Communications Group December 1997 - March 2001
Skills
Art Direction, Layout, Typography, Team Management, Graphic Design, InDesign, Photoshop, Illustrator, Adobe Creative Suite, Image Manipulation, QuarkXPress, Graphics, Direct Mail, Advertising, Creative Direction, Logo Design
Education
University of Minnesota Duluth 1993 — 1997
OLSON February 2012 - Present
The Lacek Group August 2010 - Present
Leviathan Technologies August 2009 - August 2010
Wolfnet Technologies January 2007 - August 2009
E-counters November 2006 - January 2007
Skills
AngularJS, Node.js, Grails, Groovy, CSS, JavaScript, ColdFusion, Databases, AJAX, HTML, Microsoft SQL Server, Flash, Web Development, ActionScript, Web Applications, MySQL, T-SQL, SQL, Java
Education
University of Minnesota Duluth 1996 — 1998
Avvo September 2015 - Present
Slalom Consulting January 2015 - September 2015
LiveAreaLabs March 2014 - December 2014
OLSON 2011 - 2014
The Lacek Group February 2010 - June 2011
Digital River March 2006 - July 2009
Target Financial Services September 2003 - March 2006
Skills
Microsoft Office, Troubleshooting, Editing, Siebel, Contact Management, Leadership, Test Planning, Quality Assurance, User Acceptance Testing, SQL, Analytics, HTML, Testing, XML, Test Cases
Education
St. Cloud State University
The Shinebox January 2014 - Present
OLSON April 2008 - December 2013
Denali Marketing April 2008 - January 2012
OlsonDenali April 2008 - January 2012
MRM Worldwide September 2007 - April 2008
Target Stores 2006 - 2007
Target 2005 - 2007
The Lacek Group 2000 - 2005
OgilvyOne Worldwide 2000 - 2005
The Lacek Group, A Division of OgilvyOne 2000 - 2005
Skills
Art Direction, Design, Photo Retouching, Creative Strategy, Concept Development, Layout, Adobe Creative Suite, Direct Mail, Graphic Design, Direct Marketing, Image Manipulation, Logo Design, Interactive Advertising, Creative Direction, Interaction Design, Web Design, Social Media Marketing, Creative Problem Solving, Integrated Marketing, Email Marketing, Corporate Identity, Interactive Marketing, Typography, Brochures, Digital Marketing, Marketing Communications, Interactive Media, Brand Development, Corporate Branding, Catalogs, Branding & Identity, Collateral, User Interface Design, Packaging, Advertising
Education
University of Minnesota-Twin Cities 1992 — 1998
Bachelor of Science, Design Communication
The Lacek Group September 2013 - Present
Stewart, Zlimen, & Jungers, Ltd. October 2006 - September 2011
Allianz Life Insurance Company 2004 - 2006
Eschelon Telecom 2004 - 2005
Life Sales of Minnesota October 2003 - December 2003
Hair By Stewarts August 2000 - May 2003
Target 1998 - 1999
Skills
Legal Compliance, Customer Relations, Corporate Communications, Customer Service, Problem Solving, Executive Management, Budget Management, Excel, Human Resources, Microsoft Excel, Budgets, Public Relations, Sales
Education
University of Minnesota-Twin Cities 2000 — 2003
B.A., Communications
Totino-Grace Highschool 1997 — 2000
Highschool, Highschool degree
Medtronic October 2013 - Present
The Lacek Group June 2011 - October 2013
Young America July 2010 - May 2011
WomenVenture February 2009 - August 2010
SPS Commerce August 2008 - July 2010
Ameriprise Financial May 2004 - February 2008
American Express August 2001 - May 2004
Skills
Interactive Marketing, website analytics, SQL, Business Analysis, Competitive Intelligence, Knowledge Management, Process Improvement, Secondary Research, Qualitative Research, Information Management, Google Analytics, A/B testing, Analysis, Data Analysis, Project Management, Relationship Marketing, implementation, SaaS, Social Media, Web Analytics, Access, SharePoint, Visio, Strategy, E-commerce, Software Documentation
Education
St. Catherine University 2010 — 2013
MLIS, Library and Information Science
St. Cloud State University 1994 — 1997
Bachelor of Technology (B.Tech.)
University of Minnesota-Twin Cities
Project Management
Compudyne, Inc. April 2015 - Present
Matsu Valley IT, Inc November 2012 - Present
DenaliTEK April 2010 - October 2012
The Lacek Group 2008 - March 2010
Ogilvy & Mather 2008 - 2010
Compudyne, Inc August 2007 - May 2008
Skills
SQL, User Experience, Information Architecture, IT Solutions
Education
University of Alaska Anchorage
Professional Pilot, Airline/Commercial/Professional Pilot and Flight Crew
The Lacek Group May 2014 - Present
US Bank August 2010 - May 2014
Seguro Technology Services May 2009 - August 2010
Keane May 2008 - December 2008
Keane July 2007 - April 2008
Google February 2007 - February 2008
SuperValu 1999 - 2008
Banco del Atlantico 2000 - 2000
Bancomer 2000 - 2000
SIC - Computer Associates Representation for Mexico 2000 - 2000
Skills
SQL, Outsourcing, COBOL, IBM Mainframe, SAS, Finance, DB2, Banking, Retail, Performance Improvement, Credit, Import, Leadership, Business Analysis, Business Intelligence, SDLC, Software Project..., Requirements Analysis, Data Warehousing, Quality Assurance, Management, Mainframe, Process Improvement, Project Management
Education
University of Minnesota-Twin Cities 2003 — 2003
Masters, Management of Technology
Universidad Iberoamericana, Ciudad de México
Masters, System Theory and Planning
Universidad Iberoamericana, Ciudad de México
Bachelor, Industrial Engineer
MarketSource Inc. June 2015 - Present
Target Corporation August 2010 - November 2012
The Lacek Group 1999 - 2002
DynaMark, Inc. 1995 - 1999
FDC, Inc 1988 - 1995
FDC Inc 1991 - 1992
Fingerhut/FDC 1988 - 1991
Skills
Database Marketing, Segmentation, Marketing Strategy, Marketing Analytics, Data Analysis, Statistical Modeling, Data Warehousing, Analytics, Data Mining, Account Management, Direct Marketing, Business Intelligence, Loyalty Marketing, Market Analysis, Multi-channel Marketing, Loyalty Analytics, Helping Clients Succeed, Marketing, CRM, Customer-focused Service, Project Management, Client Services, Client Relations, Team Leadership, Requirements Analysis, Vendor Management, Cross-functional Team..., Analysis, Proposal Writing
Education
University of St. Thomas - Opus College of Business 1990 — 1995
MBA, Marketing Management
University of Minnesota-Twin Cities 1983 — 1988
BA, Statistics
The Lacek Group PresidentThe Growth Alliance2004 - 2006
Grand Casino Mille Lacs 1998 - 2004
Grand Casino Hinckley 1998 - 2000
National Car Rental 1979 - 1998
Skills
Brand Development, Brand Management, Budgets, Competitive Analysis, Creative Direction, Creative Strategy, Customer Acquisition, Database Marketing, Customer Service, Email Marketing, Direct Marketing, Direct Mail, Integrated Marketing, Interactive Marketing, Loyalty Marketing, Loyalty Programs, Marketing Management, Marketing Communications, Marketing, Marketing Strategy, Product Marketing, Public Relations, Relationship Marketing, Segmentation, Social Media, Social Media Marketing, Strategic Partnerships, Strategic Planning, Team Building, Strategy, Team Leadership
Education
University of Minnesota-Twin Cities 1977 — 1979
Business Management
Independent February 2015 - Present
Digineer January 2014 - January 2015
Digineer October 2011 - August 2014
Merrill Corporation March 2011 - August 2011
Virtual Radiologic May 2010 - March 2011
The Lacek Group January 2010 - May 2010
Ecolab November 2009 - January 2010
Rust Consulting January 2009 - June 2009
Rust Consulting June 2007 - January 2009
Robert Half Technology February 2000 - June 2007
Skills
Microsoft SQL Server, Databases, SSIS, T-SQL, ETL, Business Intelligence, Data Warehousing, SDLC, SQL, SSRS, Requirements Analysis, Management, Database Design, Data Modeling, Consulting
Education
University of Minnesota-Twin Cities 1994 — 1999
BA, Economics
John Severson, Copywriter 1997 - Present
The Lacek Group 2011 - 2014
Campbell Mithun 2011 - 2012
Boost Marketing Communications 2000 - 2011
BI Worldwide 2007 - 2008
Carlson Marketing 2002 - 2007
Campbell Mithun 2000 - 2007
The Lacek Group 1997 - 2002
Rusten Marketing Group 1995 - 1997
G.L. Ness 1993 - 1995
Skills
Marketing Communications, Copywriting, Email Marketing, Art Direction, Interactive Marketing, B2B, Direct Mail, Web Content, Loyalty Marketing, Concepts, Digital Marketing, Direct Response, Corporate Branding, Taglines, Sales Brochures, Print Ads, Trade Shows, Promotions, Online Advertising, Presentations, Product Naming, Creative Direction, Creative Strategy, Positioning, Key Message Development, Value Propositions, Financial Services, Technology Products, Medical Devices, Corporate Identity
Education
University of Minnesota-Twin Cities 1981 — 1986
BS, Business with honors
Olson June 2014 - Present
Freelance Web Programmer January 2011 - Present
The Lacek Group April 2012 - March 2014
Simacor May 2010 - January 2011
AlivePromo January 2008 - February 2010
Fanball.com August 2000 - November 2007
Skills
ColdFusion, CSS, XHTML, JavaScript, XML, HTML, SQL Server, PHP, IIS, MySQL, Apache, Flash, ActionScript, SQL, Programming, Access, Eclipse, jQuery, AJAX, Web Development, Wordpress, Windows, Flex, HTML5, MVC, OOP, Microsoft SQL Server, HTML 5, Software Development, Databases
Education
St. Cloud State University 1996 — 2000
Bachelor of Science, Business Computer Information Systems
St. Cloud State University - Herberger Business School 1996 — 2000
BS, BCIS
The Lacek Group June 2004 - Present
Medical Arts Press December 2002 - June 2004
Northern Tool + Equipment July 2002 - December 2002
Fingerhut Corporation November 1997 - April 2002
Skills
Direct Marketing, Loyalty Marketing, Database Marketing, Multi-channel Marketing, Segmentation, Data Mining, Loyalty Programs, Analytics, Interactive Marketing, Customer Acquisition, Web Analytics, Marketing
Education
St. Cloud State University
BS, Business Management
The Lacek Group January 2015 - Present
Valspar April 2014 - January 2015
University of Minnesota Physicians March 2013 - February 2014
SIRVA November 2012 - March 2013
UnitedHealth Group February 2012 - September 2012
President – American Trio Lofts Association Board of Directors January 2007 - June 2012
Cargill December 2010 - November 2011
McGough Construction January 2006 - December 2010
McGough Construction November 2001 - January 2006
XIO Storage November 2000 - June 2001
Skills
Business Process, Business Analysis, Process Improvement, Visio, Management, SharePoint, ERP, Project Planning, Business Requirements, Leadership, Enterprise Software, Microsoft Office, Agile Methodologies, Analytics, Problem Solving, Construction, Testing, Business Process..., Consulting, Cross-functional..., Healthcare, Waterfall, Business Process Mapping, Process Flow, Strategic Planning, Digital Strategy, Business Strategy
Education
University of Minnesota - Carlson School of Management 2002 — 2005
MBA, Strategic Mgmt, MIS
University of Wisconsin-Madison 1993 — 1997
B.S., Economics
The Lacek Group January 2015 - Present
The Lacek Group March 2013 - Present
Medtronic January 2014 - December 2014
C.H. Robinson October 2011 - March 2013
General Mills April 2006 - October 2011
Skills
Data Warehousing, Dimensional Modeling, Data Analysis, ETL, SSIS, OLAP, SSAS 2008, Business Intelligence, Cognos, Microsoft SQL Server, Oracle, Oracle PL/SQL..., T-SQL Stored Procedures, Logical Data Modeling, Physical Data Modeling, Analysis Services, Databases, T-SQL, Business Analysis, PL/SQL, Requirements Analysis, Data Marts, Data Modeling, Stored Procedures, Data Warehouse..., Integration, Star Schema, Data Architecture
Education
University of Minnesota-Twin Cities 2001 — 2005
Bachelor of Science (B.S.), Computer Science, G.P.A - 3.42
The Lacek Group 2013 - Present
Skills
Marketing
Education
University of Minnesota-Twin Cities